Ideal Printcasting Publishers (1)
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Dan Pacheco (0)
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MediaShift Idea Lab (24)
1 month, 3 weeks
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In the roughly 14 years that I've been in the online industry, I've learned that it's really easy to focus so much on what you're going to build that you can easily forget about why you're building it and who's going to use it. The key questions to constantly remind yourself of are: Who's going to use what you build? How will it help them solve problems in their daily lives? How will they find ...
It's Time for a Revenue Revolution (4)
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Dan Pacheco (0)
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MediaShift Idea Lab (24)
2 months, 2 weeks
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In Chicago this week, I had a conversation with fellow News Challenge winner David Cohn (creator of the very cool Spot Us community-funded reporting system) that got me thinking. David is skeptical of relying too much on advertising to fund journalism. He has various reasons for this which he can explain much better than I, and he has some good points. One thing that we can both agree on 100% is that advertising that is ...
