Social networking? Nope. Never heard of it. (1)
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1 day, 12 hours
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There is no shortage of research pointing to the fact that the web still isn't nearly as 'social' as it might seem to those of us who live and work in marketing, technology and social media. I've blogged about this before. Just because blogging, vlogging, virtual worlds, microblogging and mobile social software might be woven into the very fabric of our day-to-day lives, that doesn't mean that any of these things have actually mainstreamed. We're ...
Your avatar is a pervert and your kid may be too (2)
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1 week, 3 days
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So apparently Second Life really is all about sex, drugs, violence and all sorts of other deviant behavior, according to an expose that NBC ran last night. The gist of the report is that parents need to keep their kids away from the virtual world or run the risk of having those kids grow up to be first life miscreants as well. Never mind that SL requires the same level of age verification as most ...
Mr. Personality. That's me! (4)
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2 weeks, 1 day
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I'm free-spirited, creative and pessimistic -- according to Signal Patterns, that is. But do you know what? That seems pretty spot-on. There are lots and lots of online personality tests, but last night I played with Signal Patterns, a personality profiling tool that is in private beta right now (you need to request an invite.) The company conducts research and builds online survey tools that aim to unlock the connections between personality, behavior and preferences. ...
You're ahead of the curve. Deal with it... (9)
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2 weeks, 4 days
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A new graph of the Gartner hype cycle for emerging technologies has been popping up on a variety of blogs. If you haven't seen it yet, the graph charts the path that many nascent technologies take from launch, through irrational exuberance, through disillusionment and ultimately to that 'a-ha moment' that leads to measured and rational mainstream adoption. It's classic 'Crossing the Chasm' stuff... What's most interesting to me is that Gartner forecasts that many of ...
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Aaron said:
Very true. I use my wife as my indication that things are moving towards public acceptance. She just signed up with Facebook - almost exactly 2 years after me.
Greg Verdino: Marketing, Media & Trends: Social media: lipstick on a pig or total makeover? (3)
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2 weeks, 5 days
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It's probably a safe bet that many of you make your living (at least in part) by helping your clients -- or in the case of the client-side marketers among you, your companies -- engage consumers more effectively through social media channels. Should your CEO blog? What should your brand managers know about MySpace and Facebook? Do you need feeds, widgets, a podcast or some kind of virtual world presence? How about mobile social software ...
YouTube through an anthropologist's eyes (1)
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2 weeks, 6 days
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Is there anything Kansas State professor Michael Wesch can't do? If the name isn't familiar to you, he's the anthropologist who produced the brilliant "The Machine Is Us/ing Us" video that portrayed t...
5 social media principles from 3 social media gurus (1)
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3 weeks, 5 days
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This week's issue of Larry Chase's Web Digest for Marketers newsletter features part one of a two part conversation about what works in social media marketing, what doesn't and just how big a shift new marketing represents for most corporations (read: really freakin' big.) Larry and Janet Roberts (aka Second Lifer EvansMom Goodspeed) interviewed Steve Rubel, Amanda Watlington and me about everything from how we define 'social media' and changes underway in the blogosphere to ...
Hate to tell you, but Web 1.0 was social too. (1)
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4 weeks, 1 day
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Earlier today, I presented at iBreakfast's Web 2.0 NYC Best Practices Conference. As you can imagine, there was a lot of talk about social media and how it has made it possible for people to connect and share with one another online. Tru dat, but this afternoon has me asking myself if this is really that different from so-called Web 1.0. Ah yes, here we go with another 'Verdino as Cranky Old Man' post... I'm ...
YouTube through an anthropologist's eyes (1)
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1 month
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Is there anything Kansas State professor Michael Wesch can't do? If the name isn't familiar to you, he's the anthropologist who produced the brilliant "The Machine Is Us/ing Us" video that portrayed the impact of Web 2.0 on not only technology but culture, and did it all in five riveting minutes. This week, Wesch posted a presentation he gave last month at the Library of Congress. Entitled, "An Anthropological Introduction to YouTube," it uses dozens ...
A 7 letter word for napkin that starts with "tw'" (1)
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1 month, 2 weeks
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It may look like just another doodle by a bored meeting attendee. And it might be on a legal pad rather than on the proverbial back of a napkin, but the picture above is a bona fide piece of Web 2.0 history -- or maybe I should say twistory (not to be confused with Twistori.) Just as Twitter is seemingly crossing the chasm, if mainstream media coverage is any indication, co-founder Jack Dorsey has posted ...
Twitter, shunning, siberia and solitary confinement (3)
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1 month, 2 weeks
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During my travels earlier this week, I had the pleasure of listening to Michael Nicholas of Carat present about the fundamental importance of social connections and the impact of groups on individual behavior. Since then, I keep thinking about one particular point he made -- I liked it enough that I'm bound to steal it and stick it in one of my own presentations somewhere down the line; but in the meantime I wanted to ...
A meditation on the metaverse (3)
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1 month, 3 weeks
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If you're like me, you sometimes need an excuse to take a breather in the middle of a hectic week. Maybe this video, "Metaverse" by NYC-based visual artist Derek Lerner, will fit the bill. If you can find five minutes of downtime -- or more importantly, if you need five minutes of downtime -- Lerner's piece might be just the thing to help you detox, de-stress and focus on something other than the chaos of ...
Wisia.us: a new social media powered poll tool (2)
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1 month, 3 weeks
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I'm playing around with wisia.us, a new collaborative polling community that is in private beta right now. What, you may be asking, is collaborative polling? Well, let's say you want an answer to a question like "what are the best blogs that every marketing executive should read?" You sign into wisia and you create a poll. Then any other wisia community member can add their picks to the list of possible poll responses. When the ...
Social Graces: my latest bit of slideshow goodness (1)
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1 month, 3 weeks
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As I prep for tomorrow's trip to Charlotte, I'd like to share the slides I'll be showing during tomorrow's presentation. No doubt you'll recognize some familiar themes but that's the nature of the "Social Media 101" beast, I suppose. This presentation is also in the running for the Slideshare World's Best Presentation '08 - so please take a moment to hit the Slideshare site and give it a thumbs up. I need all the votes ...
(All day, all day) avatar dancing (1)
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1 month, 3 weeks
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Although I've been assured that this video is more creepy than cool, I can't stop watching it. What do you think? Totally creepy or totally cool? My Life as An Avatar 06-08 from Annie Ok on Vimeo.[Feed and email readers, click through to watch the embedded video.]
It takes two to tango, but only one for a trend (1)
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1 month, 3 weeks
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Who's ready to waste a bit of time on a Friday afternoon? You are - you know you are! One Person Trend Stories is a new blog that skewers the typically vapid trend pieces that run in mainstream media through a series of parody articles that highlight breaking trends based on anecdotal evidence gained by observing the behavior of just one person each. Launched just a couple of days ago, and written anonymously, it has ...
What would you do with 750,000 internet users? (1)
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1 month, 3 weeks
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You can take the entrepreneur out of the start-up but you can't take the start-up out of the entrepreneur. Or something like that... My buddy Darren ("My Friends Call Me D-Bone") Herman -- a serial entrepreneur now leading the digital media group at a media buying agency called Media Kitchen -- has issued an open challenge to any company or entrepreneur who might have cool ideas about how to monetize an audience of 750,000 U.S. ...
Second Life: still around, still about community (1)
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2 months
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Ah, good ol' Second Life. For many marketers, this virtual world (and by association, maybe the others too) has been relegated to the list of 2007 Fads We're Glad Have Passed -- even if it means that those marketers have been a bit too hasty in their rush to judgment. As I've often said Second Life, much like any nascent social computing platform (Twitter, anyone?), is less interesting for what it is (a buggy first ...
237 ways to say conversation (1)
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2 months
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It's July 1, which means that we are inching closer to the August release of The Age of Conversation 2008. It also means that this is a holiday week here in the States and Canada. While that might normally suggest a light workload, my week is loaded with travel and major client deliverables. And a busy week means that I may not have much time for blogging. So how about we kill two birds with ...
If real life were like Facebook, it would kinda suck. (1)
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2 months, 1 week
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This one is for everyone that has ever been friended on Facebook by someone you barely remember from 20 years ago, someone you've actually never met at all, or anyone else that has you asking, "and you are...?" [Feed and email readers, click through to my blog to watch the embedded video.] Performed by British sketch comedy group Idiots of Ants. If you dig their work you can check out more or -- what else ...
