Print campaigns. Website visits. Audio Ads. Incoming phone calls. TV campaigns. It's enough to make any marketer's head spin. We don't have to remind anyone of the importance of measuring each medium, but keeping track of them is so difficult that many businesses simply don't have the time to do so. Well, we want to help. We're excited to announce the launch of the Traditional Media Effectiveness Tracking Page. It's designed to provide marketers a ...

Today, Google and Bloomberg Television announced a strategic partnership that will make national inventory on Bloomberg TV available to advertisers through the Google TV Ads platform. This exciting news follows the announcement of our partnership with NBCU announced earlier this month, and underscores Google's commitment to the TV ad industry.Bloomberg Television is a 24-hour business and financial news channel, reaching over 54 million homes in the US. The network attracts affluent, highly educated viewers who ...

If you've ever been curious about whether Google TV Ads is right for you, now is your chance to learn more, at our first webinar of the fall season. Join us on Wednesday, October 1st from 10:00-11:00 AM PDT for an online webinar led by AdWords specialists. During this session, our specialists will explain the key benefits of Google TV Ads and reveal tips on how to drive more web traffic and increase your sales ...

You may have heard or seen information about a growing technology called 2D bar codes (sometimes called QR, or "Quick Response" bar codes). These bar codes are a way to encode information, just like conventional bar codes - but 2D bar codes can encode significantly more. This information can be read by devices with cameras, such as cellphones. 2D bar codes are especially exciting because they allow readers to "click" on interesting print ads with ...

Do customers seek you out when the weather gets hot? Or maybe gray skies lead to booming sales? If so, you may consider incorporating event triggers into your Google Audio Ads success strategy.With event triggers, you can set up your Audio Ads campaigns to play only when specific environmental conditions are forecasted in your target market. This high-tech feature lets you deliver a relevant message to potential customers in the moment they need you most.(Click ...

Ready to get started with Google TV Ads, but don't already have a commercial? No problem! The Google Ad Creation Marketplace has over two dozen TV Specialists to help you create the perfect television ad in an affordable and timely manner. Whether you're interested in using stock footage, pre-produced commercials, or custom ads with on-location filming and live actors, our TV Ad Creation Marketplace covers a wide scope of TV production services, so you can ...

One of the most important elements of any successful print campaign is tracking, and there are several response methods to choose from. These include vanity URLs, coupon codes, unique telephone numbers, and non-competitive Google search terms. But how do you decide which one is right for you?Now, you can include multiple response types with our experimental custom-designed consumer response tag, or CRT. The CRT allows you to list multiple calls-to-action in one easy-to-find place: the ...

This is the first post in a series we'll share throughout the year featuring insights we've derived from data on television audience tuning behavior.Each week, Google processes data from millions of anonymized set-top boxes (STBs), including which channels each STB was tuned to, second-by-second. This data is provided by our partner, EchoStar. We're then able to provide advertisers with next-day reports of how many impressions were delivered to each ad airing, as well as tuning ...