July 7, 2008 News Analysis Google, Zen Master of the Market By STEVE LOHR Bill Gates, who walked away from full-time work at Microsoft last month, was perhaps the foremost applied economist of the second half of the 20th century. Mr. Gates and Microsoft fundamentally shaped how people think about the behavior of modern markets in which technology plays a central role. Under Mr. Gates, Microsoft also challenged the conventional wisdom about competition, business strategy ...