I guess you’ve heard this expression “Putting the Public Back in Public Relations” quite a bit, but perhaps you haven’t seen progress toward making it happen. My new book, Putting the Public Back in Public Relations, co-authored with Brian Solis, offers PR professionals the steps they need to take to become champions in the PR industry and turn PR’s reputation around by educating organizations worldwide about valuable communication to stakeholders through social media strategies. You ...

I’ve been talking about the changing role of the PR professionals for a while now. My book, PR 2.0 discusses how we are no longer publicists. And, my new book, coming out early in 2009 discusses the PR professional many different roles and responsibilities. The new roles of PR include: Web marketing Viral marketing Analytics Sociology Cultural Anthropology Customer Service and relationship management However, I’d like to add a new one to the list. I ...