New Ads Quality videos (2)
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Ads Quality is important for you, our advertisers, as it directly affects your ads' position on the page and how much you pay for your ads.Over the past few months we've made some big changes to improve how we calculate Quality Score and how your Quality Scores are displayed in your account. One of these changes was the transition from minimum bids to first page bids. To help explain Ads Quality and these changes, we've ...
Savings on shipping with FedEx (1)
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Checkout: The Official Google Checkout Blog (0)
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As the holiday shopping season draws near, we'd like to remind our merchants that FedEx is offering discounted shipping rates for Google Checkout stores. Through this program, Checkout stores can receive up to 21% off their FedEx® shipping. To learn more, please visit our signup page.Posted by Christian Yee, Product Marketing Manager
Cyber Monday is next Monday (2)
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You may not know it, but the busiest shopping day of the year, Black Friday, is shortly followed by the biggest online shopping day of the year, Cyber Monday. This year Cyber Monday falls on December 1st, and a little preparation can help you make the most of the day.Here's a few tips to help you prepare:Check your budgets, and consider increasing them. You're likely to see increased traffic and you won't want to exhaust ...
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AJ Kohn said:
How interesting. Google helps to perpetual the fiction that is Black Friday and Cyber Monday.
Display ad builder best practices (1)
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Last week, we posted about recent improvements we've made to the display ad builder. Now we'd like to share some best practices for using the tool. Hopefully these tips will help you get off to a running start with your new display campaigns:Customize your ads to make them stand out. Here are some ways you can do that:Choose the color scheme of your ad, like the background and font color, to align it with your ...
Display ad builder: Wider availability and improvements (1)
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We recently announced the launch of AdWords display ad builder, and now we've made it more widely available and easier to use. Display ad builder is a tool that lets you create and customize display ads, allowing you to easily expand your AdWords campaigns beyond text advertising. We've had an overwhelmingly positive response from our advertisers so far, so we're happy to announce that the tool is now available to advertisers in the UK, Ireland, ...
Beta Testing News: An Updated AdWords Interface (18)
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We've just asked a small group of US advertisers to start testing an updated web interface for AdWords. (If you're in the test pool, you'll see an alert when you sign in to your account.)We're testing changes to the ways that AdWords advertisers see and manage the data in their accounts. These changes should make it easier to tackle common tasks, like navigating between campaigns and editing keywords across several ad groups. We hope the ...
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Jay said:
AdWords在测试一个新的界面，不涉及广告算法（目前只有美国广告主可以参加爱测试）
Get a headstart on the holidays with Docs templates (8)
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Docs Blog (1)
2 weeks, 1 day
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The holidays are a time to celebrate with family and friends, but preparing for the holidays can sometimes be time-consuming and stressful. Whether you're still planning your Thanksgiving party, or already working on your gift shopping list, you might want to check out our new templates for the holidays -- a series of templates designed to help make your holidays a little more efficient (and cost-effective, too). You'll find everything from party invites, holiday cards, ...
Get a headstart on the holidays with Docs templates (7)
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Docs Blog (1)
2 weeks, 1 day
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The holidays are a time to celebrate with family and friends, but preparing for the holidays can sometimes be time-consuming and stressful. Whether you're still planning your Thanksgiving party, or already working on your gift shopping list, you might want to check out our new templates for the holidays -- a series of templates designed to help make your holidays a little more efficient (and cost-effective, too). You'll find everything from party invites, holiday cards, ...
Announcing the Search-based Keyword Tool (7)
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Keyword targeting can sometimes feel like a guessing game. Potential customers are performing hundreds of millions of searches on Google, most of which you don't even know about. With so many searches, you have to guess which ones might be relevant for each of your landing pages, and hope you find the right audience for your AdWords campaigns. That's where the Search-based Keyword Tool (beta) comes in. With this new tool you can get a ...
Reach more customers with broad match (3)
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Did you know that 20% of the queries Google receives each day are ones we haven’t seen in at least 90 days, if at all? With that kind of unpredictable search behavior, it's extremely difficult to create a keyword list that covers all relevant queries using only exact match.Broad match is a great way to capitalize on those unexpected, but relevant queries. When you include a keyword as a broad match, your corresponding ad is ...
Google Ad Planner: new features, available to everyone (11)
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Since we launched Google Ad Planner a few months ago, you've suggested more ways we could help improve your media planning process. First, we're excited to announce that Ad Planner is now accessible to anyone with a Google account. Second, we've released a number of new features that we built based on your direct input.Define your audience by keywords and geographyIn response to your requests for more audience definition options, we've enhanced Google Ad Planner ...
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wendy said:
Interesting! I will have to try out the new and improved version.
Improvements to Ads Quality (7)
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We're always working on improvements that will help us show the most relevant ads to our searchers, and we're excited to tell you that we'll soon introduce two changes designed to enhance how we calculate Quality Score and rank ads. The first change helps better evaluate the precise quality of your ad - regardless of its position on the page. The second change improves how we promote ads to positions above the search results. Let's ...
Official Google Checkout Blog: Button up your website with the Google Checkout shopping cart (4)
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Checkout: The Official Google Checkout Blog (0)
1 month, 1 week
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If you've been using our Checkout Buy Now buttons, you're aware that these buttons only allow your buyers to purchase one item at a time from your website. But what happens if buyers wish to purchase more than one item? This is where the new Google Checkout shopping cart comes in. With the Google Checkout shopping cart, your buyers can add multiple items to their shopping cart, change item quantities, and remove items -- all ...
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Jacob said:
This looks to be really good. I think it kills Paypal's shopping cart. I'm going home right now to work on some new wordpress plugins (maybe) to take advantage of it.
Inside AdWords: Build your own display ads in minutes (6)
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Today we released the AdWords display ad builder, which lets you create professional-looking display ads in AdWords without needing to hire a designer or start from scratch. If you've wanted to expand beyond your text ad campaigns, or if you've been looking for an easier way to build display ads, this tool can help.This new tool lets you create customized display ads with your own text, images, and logo. You can also change colors and ...
Quick tip: Increase traffic with the Impression Share report (3)
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1 month, 2 weeks
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Recently, the AdWords Help Forum started posting weekly tips to help advertisers improve their campaigns. This got us thinking... why not share the love with our blog readers? In this spirit, we'll periodically share some of these tips and tricks with you, covering everything from new tools to optimization strategies.Today, we'll start with unlocking the mystery behind why certain campaigns have low search traffic. First, it's helpful to understand the impression share of your ads. ...
Google TV Ads partnering with Bloomberg TV (1)
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Today, we announced that we're partnering with Bloomberg TV to offer their national inventory to advertisers through the Google TV Ads platform. Bloomberg TV is a 24-hour business and financial news channel, reaching over 54 million households in the US.This builds on our partnership with NBCU, announced earlier this month, and will provide advertisers with broader audience reach and access to desirable viewer demographics. Starting later this year, Google TV Ads advertisers will have access ...
Quality Score improvements to go live in coming days (2)
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Last month, we posted about upcoming Quality Score improvements -- and today, we're following up to notify you that these changes will take effect in all advertisers' accounts over the next few days. In addition, we'd like to answer a number of the more common questions we've recently heard from our advertisers.To briefly summarize our earlier post, we have incorporated three main improvements to Quality Score: Quality Score is now more accurate -- because it ...
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George Lane said:
The coming Google Slap for 08. Reading between the lines, it looks more like an "un-slap", and one that shouldn't upset too many advertisers.I still stick with my Google Adwords Mantra that's served me and my clients very well:Keep It Relevant.Read this post with "Keep it Relevant" in mind and you'll begin to realise how Google thinks...
Google Analytics 101 (Part 4) (2)
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In this installment of Google Analytics 101, we'll take a brief look at another important statistic visible from the Dashboard: Traffic Sources. When you first set up your account and sign in, Analytics shows a Dashboard module containing a pie chart of all of your Traffic Sources. These sources include any that are unrelated to your AdWords advertising, as will be explained in this post. The pie chart is a breakdown of the different kinds ...
