Some of my best posts come in the form of comments left on other blog posts. Yesterday, in reading the Direct Marketing Observations blog, I noticed these remarks made by its author, Marc Meyer...A) Don’t trust a single article about marketing in a bad economy, unless the writer has concrete proof. and B) If someone writes an article about marketing in a bad economy using social media- read it and then run the other way. ...

Joe Pulizzi, founder of Junta42, quite literally wrote the book on content marketing. Some time back I asked him to write a guest post explaining the difference between conversational marketing and content marketing. He was gracious to oblige and here's what he had to say... Over the past year, I've had more than a few requests to define the difference between conversation marketing and content marketing. It's an important question, since most people consider them ...