Finding your work, life, blog balance (1)
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Matt Dickman (13)
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Techno//Marketer (13)
4 days, 9 hours
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If you are familiar with project management theory, you know the "project management triangle". The triangle (see the diagram at the right) theory states that on the there are three forces in the outcome of a project and that they are dependent upon one another. Those forces are Quality, Cost and Time. The theory states that you can have any combination of two of the forces in your favor, but the third will suffer. For ...
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clacey2 said:
Time | Cost | Quality triangle. This is very similar to my boxing analogy of speed, power, stamina!
Techno//Marketer: Great examples of product integration in social media (3)
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Matt Dickman (13)
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Techno//Marketer (13)
1 week
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Recently, a couple of product launches have caught my attention and I noticed them (100%) because of social media. I saw them on blogs, through my feeds, in Twitter messages and on Facebook. I did NOT see them on TV, in a newspaper/magazine/billboard or even on a traditional website. A year ago, that may not have been the case. Product: Tiger Woods '09 Two videos have caught my eye. The first, Tiger walks on water, ...
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clacey2 said:
The window of opportunity is open for companies large and small! Thr ease at which information and content can be acquired and distributed has never been as easy.
Inside//Out: Fire Eagle (2)
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Matt Dickman (13)
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Techno//Marketer (13)
1 week, 6 days
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Location awareness has a lot of potential to tie the gap between digital and the physical world. The iPhone's integrated GPS clearly hints to the future of mobile social networking. Fire Eagle (a Yahoo product) aims to make updating your location easy. The service is very simple and has only one true function. Tell the world where you are. Once you tell Fire Eagle where your location is, they allow third parties to tap in ...
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clacey2 said:
another validation of my belief that location based marketing in conjunction with social networking will become the most prevelant and successful form of marketing.
The face of Facebook - a comprehensive guide for marketers (3)
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Matt Dickman (13)
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Techno//Marketer (13)
2 weeks, 4 days
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As a marketer and blogger, there is no shortage of noise about Facebook as a marketing platform. One of my struggles has been to decipher what is accurate and what is mis-guided hyperbole. I took it upon myself to get some answers using Facebook's own ad targeting system and I created this abridged eBook for marketers to give you a snapshot of what the real face of Facebook looks like on a Global and US ...
Video week day 4; distribution (1)
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Matt Dickman (13)
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Techno//Marketer (13)
1 month, 1 week
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[Note: If you can't see the video that is right up here ^, don't worry! Just click back to the post and you will be able to see it just fine.] Distribution of content is one of the most potentially overwhelming areas of video creation. Many people talk about content overload in today's information economy, but information distribution is an equal challenge. Putting content in front of the largest potential audience takes time and energy. ...
Video week day 2; video tutorials (2)
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Matt Dickman (13)
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Techno//Marketer (13)
1 month, 1 week
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[Note: If you can't see the video that is right up here ^, don't worry! Just click back to the post and you will be able to see it just fine.] This video answers the most popular question (by far) that I get about my videos, how I do my video guided tutorials. You may laugh when you see how easy it is with my pieced-together, DIY solution. But hey, it works. This has a ...
Video week day 1; equipment and software (1)
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Matt Dickman (13)
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Techno//Marketer (13)
1 month, 2 weeks
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[Note: If you can't see the video that is right up here ^, don't worry! Just click back to the post and you will be able to see it just fine.] As I mention in the video I use the built-in camera on my Mac laptop for most of my video work and I use iMovie on the Mac for editing. The reason that I mention Mac is that everything is included out of the ...
Video week on Techno//Marketer (1)
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Matt Dickman (13)
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1 month, 2 weeks
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[Note: If you can't see the video that is right up here ^, don't worry! Just click back to the post and you will be able to see it just fine.] I use a lot of video on this site to help educate and inform you, my community. Due to that fact I get a lot of questions about video from production to editing. Next week on this blog I am going to produce a ...
Techno//Marketer: Twitter for marketing, branding and customer service (7)
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Matt Dickman (13)
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1 month, 2 weeks
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Yesterday I had the opportunity to speak to the Cleveland Web Association on the topics of micromedia (Twitter, Pownce, FriendFeed, etc.). This was a follow up presentation to the one I gave back in February and is meant to dive a bit deeper into the subject. I thought the audience was very receptive to the topic and the examples absolutely help out with that. David Meade of Optiem gave a bit of a more technical ...
The single most important element of the new 3G iPhone (3)
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Matt Dickman (13)
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Techno//Marketer (13)
1 month, 3 weeks
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Undoubtedly the iPhone is a game changing device that has turned the US mobile device market on its head. How many of the new devices that are coming out from manufacturers would exist today without the competition the iPhone provided. With all of its features and its cool interface, there is one part of the new 3G iPhone (which launches today July 11th). That is GPS. For the first time ever, GPS will be fully ...
Don't forget the rest of the digital puzzle (1)
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Matt Dickman (13)
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1 month, 3 weeks
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With all of the buzz around social media it's easy to overlook the rest of the digital marketing puzzle. Yes, it's fun to talk about Twitter and Facebook and the other new bright shiny objects, but they're just one component of a balanced online marketing strategy. Take a look at the following chart from e-Marketer that shows how US adults prefer to have companies communicate with them. Note that email is still almost twice as ...
Reader poll results; what medium has the most influence? (1)
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Matt Dickman (13)
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Techno//Marketer (13)
1 month, 3 weeks
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In an ongoing bi-weekly series, here are the results of the most recent poll question "What type of media has the most influence on your decision making?". The question stemmed from the post I did about the results of the Fleishman-Hillard (my employer) Digital Influence Survey. In that survey digital was found to be twice as influential as the nearest competitor, TV. Not too surprisingly digital ranked as your top influential medium at 74% while ...
Visualizing interaction design (1)
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Matt Dickman (13)
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Techno//Marketer (13)
1 month, 4 weeks
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Did you know that there is a large, passionate community of digital design experts who focus on the ways that a consumer interacts online? It's a level above and beyond what a pure web designer does. Their thinking goes beyond Flash intros and shiny 2.0 graphics. These professionals think about how we consume sites visually and physically with the mouse and help brands convey their identity no matter the format. A problem that I run ...
The influence of digital (1)
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Matt Dickman (13)
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2 months, 3 weeks
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As a rule, I only talk about my work and my company when I know it will add value to what you do. That's certainly the case today as Fleishman-Hillard (my company) and Harris Interactive release our Digital Influence Index Study. This study was conducted in Europe (using the UK, France and Germany as the initial round of countries), but you can see trends emerge that I think are global in nature. (You can download ...
The scalability of language; the role of design (1)
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Matt Dickman (13)
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3 months, 1 week
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In this final installment of my series on the scalability of language online, I want to take a look at the role of design. So far we've looked at the challenges of language, the problems with machine translation, and the role of video. Design, though, enables ideas to transcend language to reach a much broader audience. One of the best (if not the best) example of someone who uses design to convey complex ideas effortlessly ...
Do you communicate at the speed of Google? Why you must (1)
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Matt Dickman (13)
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Techno//Marketer (13)
4 months, 1 week
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Communication is happening at a faster pace than ever before, but many companies are not adapting their communication strategies/processes to keep up. Search engines are indexing content within minutes, micromedia outlets like Twitter are delivering messages real time and blogging allows mass communication to happen with very few barriers. Rumors and leaks will never go away, but companies now have the tools to be the first to provide key, relevant information. The 15 minute Google ...
