The Mobile Marketing Association (MMA) has released its European Bluetooth Marketing Guidelines for public consultation. The guidelines provide a set of recommendations and best practices intended to provide an introduction to companies that want to understand and use Bluetooth-based marketing techniques within their mobile marketing programmes. They are the result of collaboration between MMA member companies within the MMA Global Proximity Committee, representing all parts of the mobile marketing ecosystem, including operators, content providers, agencies, ...

The Mobile Marketing Association (MMA) has announced the publication of its latest educational resource; a Whitepaper on mobile search. Developed by the MMA’s Mobile Search Task Force, the paper provides an overview of search on the mobile Internet, outlining how it differs from traditional web-based search, how it meets the needs of consumers, and the opportunity it provides to operators and marketers. It also discusses mobile search challenges, strategies and business models, incorporating case studies ...

Mobile content and entertainment company Jamba, (also widely known as Jamster), has entered into a global partnership with Opera Software, which specialises in the development of web browsers for the desktop, device and mobile markets, to add the Jamba bookmark on Opera Mini's customized browser homepage. The service offers a wide range of mobile products, including music, games, video, graphics and applications. As part of the partnership, the Opera Mini homepage now includes a Jamba ...

AdaptiveMobile, which provides mobile subscriber protection for enterprises and individuals, is recommending that mobile operators carefully consider their international mobile broadband strategies. This follows the European Union’s threat to impose legal measures to make operators cut the amount they charge their mobile broadband customers for roaming on overseas networks, which has made some operators consider banning all customers from downloading data through their mobile broadband service while abroad to avoid getting involved in a high-profile ...

Packet Vision, which specializes in advanced video advertising, and UDcast, which provides IP broadcast solutions for the delivery of content over wireless networks, have announced what they believe to be the world’s first solution for targeted television advertising via Mobile TV. The two companies have developed a technology showcase to demonstrate how targeted advertising will be delivered across Mobile TV. The first public presentation of their technology will take place at this year’s IBC, the ...

US Internet and affiliate marketing agency Pepperjam, and full-service mobile marketing agency M3 Mobile, have announced the creation of a joint venture that will give advertisers a one-stop-shop for Internet and mobile marketing. The venture will be named pepperjamMobile Powered by M3 Mobile.The venture will incorporate the services of both parent organizations, and will also develop new, integrated services. The joint venture is currently working on a proprietary technology which will combine the two sets ...

Virgin Media and 4th Screen Advertising have announced the launch of ‘Virgin Media Mobile Advertising’, a partnership which further strengthens Virgin Media’s cross-platform advertising opportunities. 4th Screen Advertising will manage, sell, deliver and optimise mobile advertising campaigns for Virgin Media using its Mpression ad-serving platform. 4th Screen will be working in close collaboration with Virgin Media's ad-sales house, ids, to ensure cross-platform campaigns are planned, delivered & executed to maximum effect.Virgin Media and 4th Screen ...

The Mobile Data Association (MDA), a non-profit UK association for vendors and users of mobile data and their advisors, has published its latest quarterly data report on mobile phone usage across the UK. The report covers activity from January - May 2008 for text messaging (SMS), mobile Internet, and picture and video messaging (MMS), and identifies new trends in the way people are using their mobile phones. General trendsAll three measured metrics continue to grow, ...

Mobile games publisher Glu Mobile has revealed that it is developing a new TRANSFORMERS mobile game, ‘TRANSFORMERS G1: AWAKENING’, which is scheduled to launch worldwide in September. The game will take players back to the TRANSFORMERS’ roots and include characters, storyline and classic visuals from the original GENERATION 1 series – the original cartoon that spawned a pop culture phenomenon. The upcoming game will be the second title from the licensing agreement between Glu and ...

Emoze has launched what it claims is the first push mobile email solution for Java handsets. As a result, the company says, push-email is now available to a whole new category of mobile users, with more than 800 handsets added to the mobile email mix. Standard-grade handsets previously considered ‘dumber’ than Blackberrs handsets, Smartphones or Windows Mobile devices, can get very smart with emoze, the company says. Owners of Sony Ericsson, Nokia, Motorola and Samsung ...

Vodafone and MySpace have announced the launch of an online global interactive platform, ‘Vodafone Music Reporter’, which Vodafone says will expand its music activity and continue to deliver a unique music experience to Vodafone customers. The Vodafone Music Reporter interactive profile, hosted on MySpace, builds on the successful collaboration of both companies which began in 2007 with the launch of MySpace on Vodafone mobile Internet.Vodafone will use the profile to share its existing music initiatives, ...

Bango has picked up the award for ‘Best Contribution to Mobile Content’ at the Mobile Content Awards 2008 in London. Organised by Visiongain, the awards recognised dynamic and technological achievement in the mobile content and applications arena. Bango picked up the Gold Award in recognition of its achievements and commitment that has helped to drive forward the growth of the mobile content industry. The award was presxnted to Bango by MCA Chairwoman and MC Peggy ...

The analyst Frost & Sullivan says that 3 Italia's decision to offer free Mobile broadcast TV, based on the DVB-H standard, will encourage more competition on the Mobile TV front from other networks. With the launch of the ‘La3’ service, 3 Italia subscribers can watch TV channels between 8 am and midnight at no extra cost, with the cost of providing the service funded by ads that interact dynamically with the users. The service is ...