The Wall of Shame… or How Can We Cure the Ills of the Single Copy Sales (1)
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Samir Husni (0)
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I have received more phone calls this week asking about the reasons single copy sales are down by 6.4% and subscription sales are up, thus keeping the level of circulation figures the same as the last six months. Well, I have decided to visit the newsstands one more time, and this time not to buy any magazines, but rather to collect the subscription cards (one of the major ills of our industry today) found inside ...
WSJ.:The New Standard of Luxury Magazines (1)
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Reading The Wall Street Journal is normal. Wearing The Wall Street Journal is another story. The new WSJ., the magazine of The Wall Street Journal, does exactly that with its launch issue cover. Turning the pages of the newspaper into a “Moon Dress by Ronald Mouret” is the first of many glimpses of what this new magazine is going to be. Elegant, upscale and aimed at the “cream of the crop” of The Wall Street ...