The Future of Social Media: Hope Or Hype? (11)
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Image via Wikipedia A recent conversation has me thinking about the future of social media as an industry and a business application. It’s those types of random interactions that plant the seeds for blog posts. I mull over the topic for a few days, do some research or reading, chew on it a bit more, then something inspires the central thought of what I write. Last night I read Shel Israel’s post, “The Future of ...
Maker's Mark Launches Humor Blog Predicting Presidential Winner | Social Media Explorer (2)
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For any number of reasons, I don’t often write about client projects. If you’ve ever wondered why, the reasons can include the client’s permission, legal approvals and issues with the client or the contract we have with them, the fact that sometimes recommendations are only partially adopted and I don’t want readers pointing out obvious flaws in strategies that would have been avoided had full recommendations been adopted and, of course, frequently spamming you with ...
The Media (4)
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Table of contents for The Media & Social MediaThe Media & Social Media Series: The Cincinnati EnquirerBusinessWeek Readying Beta Launch Of Social EffortThe Media & Social Media: Follow Up With Cincinnati Enquirer Image via Wikipedia On Monday, I gave a sneak preview of my upcoming panel presentation at Blog World & New Media Expo to about 60 folks in attendance at Social Media Club Louisville. Part of the reason was to share some case studies ...
Personal Branding And Reputation Management, The Topic And The Action (2)
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In June of this year, Crystal Peterson, Doe-Anderson’s Sr. VP for Human Resources, and I presented a personal branding and online reputation management talk at the Louisville Advertising Federation’s Young Professionals event. You can read about it here and see the slide show presentation here. Today, that discussion continues and expands on WFPL, Louisville’s NPR affiliate and public radio station on the talk show, “State of Affairs.” I’ll join host Julie Kredens and two area ...
BusinessWeek Readying Beta Launch Of Social Effort (1)
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Table of contents for The Media & Social MediaThe Media & Social Media Series: The Cincinnati EnquirerBusinessWeek Readying Beta Launch Of Social Effort Readying for next month’s Blog World Expo presentation on traditional media members saving their audiences by using social media, I’ve been able to find out about some interesting things in the works. I’ve agreed to respect the media outlet’s readiness and am holding off spilling the beans, as it were, but one ...
The Media & Social Media Series: The Cincinnati Enquirer (2)
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3 weeks, 4 days
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Table of contents for The Media & Social MediaThe Media & Social Media Series: The Cincinnati EnquirerBusinessWeek Readying Beta Launch Of Social EffortThe Media & Social Media: Follow Up With Cincinnati Enquirer Today begins journey through a topic of interest for me I think will prove extremely valuable to you as well. In September, I will lead a session at Blog World & New Media Expo on the topic of traditional media and how they ...
What Would You Name Wrigley Field? (1)
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Forgive the post about a project and client I’m close to, but this is worth sharing. The Jim Beam Team has dreamed up a Mad Libs-type story generator to help us attract names for our petition to have the Sam Zell and the Tribune Company not sell the naming rights to Wrigley Field. The gist is to come up with the most asinine, funniest or even dumbest corporate name that might grace Wrigley Field should ...
Impressions Of And In Social Media Measurement | Social Media Explorer (8)
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Image via Wikipedia I’ve had the pleasure and honor of getting to know and working with a handful of social media measurement firms. For disclosure’s sake, Doe-Anderson presently uses Radian6 for one client as well as agency projects and my friends at Beam Global Spirits & Wine use Collective Intellect, which I have access to on their behalf. However, I’ve gotten to know and have become very familiar with a number of social media measurement ...
Social Media In Two Words Or Less (8)
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Yesterday afternoon I posted an entry on Twitter asking the crowd to define social media in two words or less. The responses were fascinating. Several people responded optimistically with words like “community” and “humans connecting.” But more than a few folks were surprisingly — at least to me — pessimistic in their viewpoints, hinting that social media participants are collectively egotistical, superficial or that it’s just a false world overrun with marketers. I’ve pasted some ...
Good Communications, Like Good Bourbon, Takes Time (3)
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The dichotomy between the making of bourbon and the marketing of bourbon is amusing to me. Working with some of the most recognizable brand names in the spirits category isn’t unlike working with any other top-tier company, product or service. Marketers, public relations counsel and even social media strategists have to be nimble. view on flickr»" rel="lightbox">“When can we get that done?” said in a tone that suggests tomorrow morning is too late is a popular question ...
How Do I Get Placement On Blogs? (1)
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A fellow public relations professional posed the question: “How do I get placement on blogs?” The answer I gave was honest and to the point, but it didn’t address the a hidden problem in his approach. view on flickr»" rel="lightbox">My answer was something along the lines of, “Pitch bloggers the way you would primary targets within traditional media. Do your homework. Personalize your pitch. Reach out in a manner that suggests (hopefully honestly) that you’re trying to ...
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clacey2 said:
Article about how to get bloggers to take note. Found through Mike Oswald's FriendFeed. Thanks Mike O.
Social Media Is The Responsibility Of Public Relations (17)
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A question I’m asked with increasing frequency at various meetings, conferences and gatherings is, “Where exactly should social media fall in the organizational structure?” It’s not an easy question to answer as different organizations have different strengths, weaknesses and established silos of discipline. The answer becomes even harder when my own honest answer is somewhat contradicted by my own agency’s architecture, with social media standing as it’s own department and almost stand-alone component of the ...
Social Media Is The Responsibility Of Public Relations (3)
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SMC:posts (0)
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A question I’m asked with increasing frequency at various meetings, conferences and gatherings is, “Where exactly should social media fall in the organizational structure?” It’s not an easy question t...
Make Signal From Noise With AideRSS (6)
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AideRSS gets some kudos today. Not just for providing a service that helps bloggers determine which of their posts are the most engaging. Not just for building out a Google Reader plugin (plus integration with Newsgator and others) that lets you weed out the less relevant or active posts and cut down the noise to get a better signal from your feed reading experience. And not just for having easy to understand how-to videos on ...
Social Media Club Names Interim Board (1)
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1 month, 3 weeks
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The announcement came today that the Social Media Club has named an interim Board of Directors to help determine the organizations strategic direction and advance its goals. Chris Heuer and Kristie Wells, two of my favorite people in the world, have asked me, along with 41 others, to be a part of this direction-setting body. I am honored and hope to contribute something meaningful to the national body as it becomes more whole and well-defined. ...
Social Media Club Forms Interim Board (1)
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Social Media Club - Louisville (0)
1 month, 3 weeks
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This announcement came today from the Social Media Club’s national organizers and was posted on the national organization’s blog. We’re honored that Louisville is represented on the national body by SMC Louisville co-founder Jason Falls. Incidentally, our guest speaker Tuesday night, Jake McKee, is also on the board. Social Media Club Forms Interim Board To Chart Strategic Direction And Advance Its Goals The Social Media Club (SMC), a new media and advocacy organization focused on ...
Thursday Seems A Day For Twitter (1)
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2 months, 1 week
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It’s impossible for me not to write about a collaboration of two of my favorite things in social media. Chris Brogan (okay, technically not a “thing” per say) and Radian6 are teaming up for the first ever Twebinar on Thursday. The concept is cool: While you’re watching a pre-recorded interview Brogan has done with several of the top leaders in social media, a side channel of Twitter conversation will be going on around it. Needless ...
