Research in advertising has been a praised tool for quite some time. David Ogilvy, the promoter of advertising research always said “Look before you leap”. How else would you know where to place your advertising, how to do it and where to look for results? With Ogilvy dead in 1999 and traditional research methods proving rather inefficient online we should look for new ways of doing research for interactive advertising. Research in the Interactive World ...

When I have started the agency, less than two years ago, I’ve thought to myself that if I were to dream something I should dream far. So I’ve set up a target for the agency, a rather courageous one: be the biggest and most influential interactive agency in the world. This is the vision that now drives me to overcome the daily, monthly and yearly problems and stay strong when the times get rough. When ...

Viral is one of those over-hyped web2.0 buzzwords. You want a client’s approval on the budget? Just assure him it’s going to be “viral”. You want funding for your internet start-up? Add the word “viral” in the subtitle. You’ve lost that Webby award? But why? Your campaign was sooo viral. However, viral campaigns actually work and engage users. Inspired by Brendan’s post on the Viral Effect, I thought I should post some of the things ...

I: Ce au in comun internetul si piratii (In afara de phishing… :D) ? R: Questul internetics. Jocul este interesant, placut iar ghicitorile te asigur ca iti vor testa inteligenta.

One of the interesting things we do at at agency is we all get together in the attic, every Tuesday at 12 PM and discuss ideas. We call it Brainrock. How do we do it? There is one guy or gal presenting a given subject for about 15 minutes (it doesn’t matter if it has anything to do with the agency, internet, work or whatever). After those 15 minutes the hole team debates on the ...