9 Little Known Traits of Successful Bloggers (11)
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Sonia Simone (56)
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We all know the “rules” of blogging. Produce consistently high-quality content, position yourself as an authority, cultivate relationships with your readers and other bloggers. But some of the best and most popular blogs have traits that might surprise you. Here’s how being negative, angry and stupid (in the right ways) can create breakthrough success on your blog. 1. Don’t over-explain When you’re using a blog to establish yourself as an authority, it’s easy to think ...
7 Things Big Dumb Companies Do That You Can’t Afford (Especially Now) (5)
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Sonia Simone (56)
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remarkable communication (9)
1 day, 23 hours
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Not every big company is dumb. There are actually a decent number of big smart companies that do things we can learn from. But big, well-capitalized companies have a mortal enemy: inertia. It’s very hard to change the direction they’re already headed. It’s very hard to fix the cultural mistakes that have been ingrained in the company since its early days. It’s very hard for most big companies to learn. So if you’re a small ...
Is Your Blog Ginger or Mary Ann? (9)
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It’s a debate as old as the hills. Who’s hotter, Ginger or Mary Ann? It’s pretty clear that the Gilligan’s Island creators thought Ginger had it hands down. A redheaded Marilyn Monroe knockoff in sequined gowns and high-heels, Ginger Grant was what used to be called a “starlet,” whose sole reason for existence was her sex appeal. Mary Ann Summers, on the other hand, was the girl next door. A Kansas cutie in pigtails and ...
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Todd said:
Going with Ginger.
Does Your Business Have the Support It Needs? | Remarkable Communication (2)
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remarkable communication (9)
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Those of you who follow me on Twitter might have seen my grumbling about not getting some StomperNet stuff I had paid for. I figured a little public whining would solve my problem, and it did—they kindly called me up and made things right. (I don’t advocate that as your first line of fire, but I’d submitted two support tickets already, and I was getting a little cantankerous.) Now the StomperNet dudes don’t think small. ...
How to Stop Being Afraid to Sell (10)
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There’s a well-loved myth out there in the content net world. The story goes that you just have to do something reasonably remarkable, distribute passionate content about it on the Web, and you’ll automatically be assigned your designated 1000 True Fans who will support you in style for the rest of your life. You don’t have to do anything scary. Like sell, for example. Now if that works for you, that’s terrific. So does it? ...
How to Grow a Blog Post in 7 Easy Steps | Copyblogger (19)
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3 weeks, 3 days
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My friend Tom thinks I should create a how-to product on “writing for the paralyzed and confused.” He’s a very creative and articulate guy, but writing kills him. Knocking out two pages can take him hours. And when he’s done, he second-guesses himself for a couple more hours about whether it’s any good. Since I don’t have a spare month right now to create a complete information product for you, here’s a blog post to ...
When to be Redundant, Repetitive, and Say the Same Thing Twice (8)
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4 weeks, 1 day
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Remember your fifth grade “What I did on my summer vacation” paper, where you used the words “pool,” “baseball” and “bike” 100 times apiece? And your English teacher dutifully marked your paper up with her red pen. Redundant. Don’t repeat yourself. Choose a new word. Bloggers sometimes get so fearful about repeating ourselves that our message can get completely lost. The truth is, after fifth grade is over, there are times when you want to ...
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Foghornboy said:
Permission to repeat with context.
Master the 4 Cs of Quality Content to Create Sparkling Results | Copyblogger (9)
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Most of us know that diamonds are just well-organized carbon. There are 4 Cs that differentiate a fabulously expensive, brilliant diamond from an industrial-grade one: clarity cut color carats The same 4 Cs that define the value of diamonds can be used to shape great persuasive content. Master them and create content that attracts the eye, has real worth, and stands the test of time. Fail to get them right, and you’ll wind up with ...
Success Is A Brand: Talent And Ability Are Not Enough (2)
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It’s not that talent and ability don’t matter, but how you "frame" and "position" yourself has everything to do with how successful you end up to be. Photo credit: Robin Good "You don’t need mass appeal or millions of customers to be a success. But your definition of success needs to be a keystone of your brand. You decide what success is, then show the world how magnificently successful you are by that light... You’ve ...
Success Is A Brand: Talent And Ability Are Not Enough (2)
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Sonia Simone (56)
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Robin Good's Latest News (55)
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It’s not that talent and ability don’t matter, but how you "frame" and "position" yourself has everything to do with how successful you end up to be. Photo credit: Robin Good "You don’t need mass appeal or millions of customers to be a success. But your definition of success needs to be a keystone of your brand. You decide what success is, then show the world how magnificently successful you are by that light... You’ve ...
Are You Trustworthy? (12)
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Business and personal bloggers might seem to be on two ends of a spectrum. On the one side: logic, strategy and profits. On the other: empathy, passion and heart. Never the twain shall meet, right? There’s one point where they do come together, though. Whatever moves you to build an audience for your content, you need to inspire one key response. More than admiration, money or attention, you need to earn your audience’s trust. Prove ...
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geoff said:
Such a good article, gets to the heart of the matter.
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Elizabeth said:
"Get as naked as you dare." love that. takes a confident person to strip down to skin....
Are You Trustworthy? (1)
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Business and personal bloggers might seem to be on two ends of a spectrum. On the one side: logic, strategy and profits. On the other: empathy, passion and heart. Never the twain shall meet, right? There’s one point where they do come together, though. Whatever moves you to build an audience for your content, you need to inspire one key response. More than admiration, money or attention, you need to earn your audience’s trust. Prove ...
The Complete Flake's Guide to Getting Things Done (1)
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Are you smart and motivated and passionate, and have lots of cool things you'd like to get done, but somehow when it comes to doing them, you just . . . don't? Are you great at ideas but lousy at execution? Talk a good game but don't get any results? Spend a lot of time thinking about where you want to go, but not much time actually moving your ass down the road that would ...
3 Sure-Fire Steps for Beating the Boring Content Blues | Copyblogger (2)
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1 month, 3 weeks
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Have you ever reached a plateau with your content? You come to a point where you have a predictable amount of traffic, that traffic creates a predictable level of response (comments, clickthroughs for your product, number of back links, whatever), but your response doesn’t seem to budge past that point. It’s fun climbing to that spot, but less fun to get stuck there for weeks or months on end. I’m going to share a painful ...
Beatrix Kiddo&8217;s Guide to Making It Happen | Remarkable Communication (2)
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Did you happen to see Kill Bill? Quentin Tarantino, in his infinite wisdom, swirled two good and completely incompatible movies together to create a pair of interesting but confused train wrecks. I happen to like the slow-moving parts, because I’m weird. People hacking each other up with swords bores me, but I really like long conversations where we Find Out About Everything. I hadn’t thought about this pair of movies since they came out, but ...
Beatrix Kiddo's Guide to Making It Happen (1)
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By Sonia Simone Did you happen to see Kill Bill? Quentin Tarantino, in his infinite wisdom, swirled two good and completely incompatible movies together to create a pair of interesting but confused train wrecks. I happen to like the slow-moving parts, because I'm weird. People hacking each other up with swords bores me, but I really like long conversations where we Find Out About Everything. I hadn't thought about this pair of movies since they ...
The 3 Secrets to Massive Online Marketing Success (29)
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1 month, 4 weeks
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If you’re trying to sell products and services online, you’re probably looking for that one magic key to make your business work. You buy CDs and DVDs that will tell you the secret. You subscribe to sites like Copyblogger to study the secret. You look at mega-successful sites in your market and try to reverse engineer the secret. After all of this searching, you may be tempted to believe there is no secret. But the ...
The 3 Secrets to Massive Online Marketing Success (4)
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If you’re trying to sell products and services online, you’re probably looking for that one magic key to make your business work. You buy CDs and DVDs that will tell you the secret. You subscribe to sites like Copyblogger to study the secret. You look at mega-successful sites in your market and try to reverse engineer the secret. After all of this searching, you may be tempted to believe there is no secret. But the ...
The Toddler's Guide to Salesmanship (1)
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By Sonia Simone They wreck our stuff, kill our sleep and chase away our non-parenting friends. But we still love 'em and want to take care of them. I've learned a lot about effective persuasive communication from my three-year-old. And it only makes sense. Toddlers are too small to do much, and lack their own credit cards, but they need the same food, shelter, love and amusements that anyone else does. All they have are ...
Unlock the Secret Art of SEO (1)
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SEO (search engine optimization) has a reputation as some kind of mystical black art, with all kinds of arcane divinations needed to placate the great and mysterious Google. Some folks believe that you need to pay giant dollars to a specialized wizard consultant to burn the right kind of incense and play the right kind of games that will put you on page one of Google. Conveniently for these wizards consultants, Google changes its rules ...
