Audience Driven Naming (1)
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Marios Alexandrou (0)
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All Things SEM Blog (0)
1 month, 1 week
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Marketers put a lot of time into naming the services and products that their companies sell. Before the advent of search engines, such naming efforts more often than not aimed to appeal to emotions. The keyword-driven nature of search though has forced marketers to at least consider the gap that may exist between what they call something and what their potential customers call that same thing. And so I read with much interest the reaction ...