Just last Friday I got home from work and there was a voicemail left on the phone. "Would Sulemaan Ahmed please call Brent Bauer at (905) 416-2008." Brent Bauer? I knew of a Jack Bauer but I highly doubt he would ever call me. I sure didn't know of any Brent Bauer. My wife wondered was it yet another telemarketer? I called and it was a pager number. My wife wondered if it was some ...

Experiencing major success with social bookmarking & sharing sites is definitely not easy. And unfortunately (for marketers), there is no trick, strategy, or tactic that will see your content rise to the top bringing in traffic in the millions. The ONLY way to ensure your content gets spread, shared, dugg, stumbled, and bookmarked… is to CREATE GREAT CONTENT!! That’s right folks… Great content. Not a boring press release, a new product page, a lame viral, ...

I'm a self-confessed brand zealot. I've spent my professional career counseling clients on brands, am now a partner in a Brand Consultancy and teach Brand Development at the Executive Masters of Advertising and Design program at the Ontario College of Advertising and Design. Without question brand stewardship is evolving at warp speed as marketers attempt to keep pace with the new digital world. Many aspects about championing brands will change but one will not. Consumers ...