Photo: Gotsetters I think most people know BBH is a bloody great agency. Sure they’ve had a few issues in the past few years regarding their level of energy, inventiveness and drive - but despite that, they’ve still been miles ahead of most other agencies, even if their great thinking and creative has generally been executed via the usual suspects interms of media channels. Maybe I’m biased - but I believe the future of that ...

… because the dreadful ‘colour strategy’ they’re using on Vaio, has now been exported over to BRAVIA. I was hoping that because this ad is for BRAVIA computer monitors, rather than the televisions themselves - the guys behind it were part of SONY’s computer division rather than the core marketing team - however given I’m seeing this bargain-basement-we-have-nothing-to-say-about-ourselves-except-the-colour-schemes-we-offer-because-we-don’t-give-a-damn-about-growing-our-brand-or-answering-our-customer-needs-wants-or-satisfaction [see ad below] I have a nasty, sneaking suspicion I am wrong which means I’m out of ...