Video week day 4; distribution (1)
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Matt Dickman (4)
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3 weeks, 6 days
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[Note: If you can't see the video that is right up here ^, don't worry! Just click back to the post and you will be able to see it just fine.] Distribution of content is one of the most potentially overwhelming areas of video creation. Many people talk about content overload in today's information economy, but information distribution is an equal challenge. Putting content in front of the largest potential audience takes time and energy. ...
Video week day 2; video tutorials (2)
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Matt Dickman (4)
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4 weeks
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[Note: If you can't see the video that is right up here ^, don't worry! Just click back to the post and you will be able to see it just fine.] This video answers the most popular question (by far) that I get about my videos, how I do my video guided tutorials. You may laugh when you see how easy it is with my pieced-together, DIY solution. But hey, it works. This has a ...
Video week day 1; equipment and software (1)
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Matt Dickman (4)
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1 month
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[Note: If you can't see the video that is right up here ^, don't worry! Just click back to the post and you will be able to see it just fine.] As I mention in the video I use the built-in camera on my Mac laptop for most of my video work and I use iMovie on the Mac for editing. The reason that I mention Mac is that everything is included out of the ...
Video week on Techno//Marketer (1)
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Matt Dickman (4)
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1 month
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[Note: If you can't see the video that is right up here ^, don't worry! Just click back to the post and you will be able to see it just fine.] I use a lot of video on this site to help educate and inform you, my community. Due to that fact I get a lot of questions about video from production to editing. Next week on this blog I am going to produce a ...
Techno//Marketer: Twitter for marketing, branding and customer service (7)
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1 month
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Yesterday I had the opportunity to speak to the Cleveland Web Association on the topics of micromedia (Twitter, Pownce, FriendFeed, etc.). This was a follow up presentation to the one I gave back in February and is meant to dive a bit deeper into the subject. I thought the audience was very receptive to the topic and the examples absolutely help out with that. David Meade of Optiem gave a bit of a more technical ...
The single most important element of the new 3G iPhone (3)
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1 month, 1 week
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Undoubtedly the iPhone is a game changing device that has turned the US mobile device market on its head. How many of the new devices that are coming out from manufacturers would exist today without the competition the iPhone provided. With all of its features and its cool interface, there is one part of the new 3G iPhone (which launches today July 11th). That is GPS. For the first time ever, GPS will be fully ...
Don't forget the rest of the digital puzzle (1)
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1 month, 1 week
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With all of the buzz around social media it's easy to overlook the rest of the digital marketing puzzle. Yes, it's fun to talk about Twitter and Facebook and the other new bright shiny objects, but they're just one component of a balanced online marketing strategy. Take a look at the following chart from e-Marketer that shows how US adults prefer to have companies communicate with them. Note that email is still almost twice as ...
Reader poll results; what medium has the most influence? (1)
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1 month, 1 week
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In an ongoing bi-weekly series, here are the results of the most recent poll question "What type of media has the most influence on your decision making?". The question stemmed from the post I did about the results of the Fleishman-Hillard (my employer) Digital Influence Survey. In that survey digital was found to be twice as influential as the nearest competitor, TV. Not too surprisingly digital ranked as your top influential medium at 74% while ...
