Beth's Blog: How Nonprofits Can Use Social Media: Backtype: Another Listening Tool - Who's Talking About You In The Blog Comments? (3)
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Beth's Blog: How Nonprofits Can Use Social Media (74)
5 days, 17 hours
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Dan Schwabel's 5 Free Tools For Reputation Management introduced me to a new listening tool, backtype. It solves the problem of monitoring blog comments where people specifically mention you. People can make comments about you on other blogs and if you only track links from blog posts, you won't see it. BackType lets you find, follow and share comments from across the web. I gave it whirl and it turned up some interesting results. You ...
How Much Time Does It Take To Do Social Media? (22)
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Beth's Blog: How Nonprofits Can Use Social Media (74)
6 days, 3 hours
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Time Chart - See Flickr Discussion on Version 1Wanna Remix it? Download it here I'm getting ready to a workshop later this week, I did a simple pre-workshop assessment, asking folks about their level of experience/comfort and their burning questions. I usually do this in a room with a quick poll, but I wanted to push myself to create the content based on their questions. Here's a question I get all the time: How much ...
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Brad P. from NJ said:
An awesome breakdown of the amount of time it takes not just to participate, but also just to pay attention to the conversations that are going on.
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eco2oh said:
a few home truths from Beth Kanter
Getting the Word Out in Age of Social Media for Nonprofits (4)
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6 days, 9 hours
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Social Media: Getting the Word Out in the New Information AgeView SlideShare presentation or Upload your own. (tags: nonprofits socialmedia) This slide deck comes via Tim Wilson who I "met" in Twitter while he was getting information to organize this panel. He has a write up of his process and notes here. He experienced the all too familiar mixed levels of experience with social media that is typical when presenting for nonprofits (and probably other ...
Beth's Blog: How Nonprofits Can Use Social Media: Twitter is Not Pointless, It is Pointillsm (5)
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Beth's Blog: How Nonprofits Can Use Social Media (74)
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Step back and look at the painting Jay Cross is making a point (couldn't resist) about Twitter by referring to the art work of Georges Seurat who was a pointillist.Twitter is like pointillism. Up close it can be meaningless. Back away and a pattern emerges. Your subconscious shapes an image of the person from the Tweets. The whole is a phase change from the sum of the parts. Stepping back and seeing patterns is an ...
NpTech Summary: Nonprofit and Social Change Digg Redux (2)
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Beth's Blog: How Nonprofits Can Use Social Media (74)
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Should there be a nonprofit and social change category on Digg? (Digg it here). That was the conversation in the nonprofit, nonprofit technology, and social change social media space. Here's a summary of the distributed conversations, some context, and some questions. Back in the early days of Web 2.0, nonprofit technology thought leader Marnie Webb created the NpTech Tag as a way for nonprofit techies to share bookmarks on del.icio.us. Marshall Kirkpatrick, who was working ...
WeAreMedia Module 5: Social Networks (and widgets) for Community Building, Taking Action and/or Fundraising (2)
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Photo by Mill Zero NTEN's WeAreMedia project has been discussing and building six tactical modules on social media - the practical tips and resources you need before you start to focus on the tools. In the last four weeks, the community has shared tips, resources, and case studies to create four awesome tactical modules: Listening is the first step Participating in the conversation Sharing Your Story Social Media Style Spreading Awareness and Generating Buzz This ...
Can Twitter Save the Fail Whales? Err Save the World ... (1)
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Beth's Blog: How Nonprofits Can Use Social Media (74)
1 week, 5 days
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Joe Solomon set up a Facebook Group called Save the World With Twitter. The play on words with the title reminded of something a few years ago when nonprofit techies were looking at technology outcomes. We asked, "How many whales did you save with that web site?" It sparked a debate - that the technology, in of itself, doesn't create the change, but may help facilitate it. So maybe the question should be, how many ...
A Geek's Reflections on Personal Fundraising Via Blog, Twitter, and Facebook (2)
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Beth's Blog: How Nonprofits Can Use Social Media (74)
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On September 3, I blogged and tweeted about a story about two interesting social media fundraising opportunities in Africa. One of them was charity: water, a non-profit bringing safe, clean drinking water to people in developing nations that had launched a September Birthday campaign. (Hat tip Brett Meyer at NTEN) They asked everyone born in September to give up birthday presents and ask their friends and family for donations to build water wells in Ethiopia ...
Beth's Blog: How Nonprofits Can Use Social Media: Report Urges Foundations To Jump Into The Waters of Social Media (3)
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2 weeks, 1 day
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Photo by Fred Dawson ”Come On In. The Water's Fine. An Exploration of Web 2.0 Technology and Its Emerging Impact on Foundation Communications" is a new report that describes how philanthropy communications professionals are using social media. It was underwritten with the generous support of The California Endowmentt, Edna McConnell Clark, and Robert Wood Johnson foundations. The authors are David Brotherton and Cynthia Scheiderer who will present the report at the upcoming Communications Network conference. ...
Join me in a discussion over at Social Edge: Pumping Up Your Professional Network with Social Networking Tools (1)
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Beth's Blog: How Nonprofits Can Use Social Media (74)
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Photo by LaFondito Come join me in a discussion about how to effectively pump up your professional network with social networking tools over at Social Edge beginning on September 23rd. Professional networking --meeting and connecting with people who can help you get things done-- is an indispensable skill for social entrepreneurs. Using online social networks like Facebook, LinkedIn, and even Twitter can help you reach your networking goals. But they are just tools. The secret ...
WeAreMedia Module 4: Spreading Awareness and Social Media Buzz (1)
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2 weeks, 1 day
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Photo by Ectaticist The WeAreMedia project has been discussing and building six tactical modules on social media - the practice tips and resources you need before you start to focus on the tools. Last week, we finished an awesome module on sharing your story social media style, filled with lots of stories, tips, and resources contributed by the community. For this week, Module 4: Spreading Awareness and Generating Buzz. Your content may be lively, but ...
An Example of How To Pitch a Blogger: Global Giving UK and Philanthropy Predictions for 4th Quarter 2008 (1)
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David Wilcox does an impromptu video of the GlobalGiving UK crew which launched yesterday. The interview is with Sharath Jeevan and his colleagues Rachel Smith and Svetlana Gitman. David shares why he decided to respond to the blogger outreach - a counterpoint to my advice about what not to do: I went along because an email from Svetlana was a model of how an organization can reach out to bloggers. After explaining Globalgiving Svetlana wrote:I ...
Social Media Trainings: How do you use pre-workshop data about your participants effectively to shape effective instruction? (1)
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Beth's Blog: How Nonprofits Can Use Social Media (74)
2 weeks, 2 days
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I'm preparing for a Social Media workshop next month called "Making Sense of and Success with Social Media" where the audience will be consultants who work with nonprofits in other areas (not technology). It will be more of high level overview given that it is only 90 minutes long. I don't always get a chance to do pre-workshop surveys, but in this case I had the opportunity to add two questions onto the registration form. ...
I needed GooseGrade in 1995 ... (1)
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Beth's Blog: How Nonprofits Can Use Social Media (74)
2 weeks, 3 days
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I am a terrible copy editor. I don't see my typos especially dropped words or words spelled correctly but the wrong word. Actually some of my typos are pretty funny ... Shortly after I published my wiki gardening post, Howard Rheingold added it to the syllabus of the social media classroom. Except whoops -- I made a typo in the title instead of "Secret Life of A Wiki Gardener" my original title was 'Secret Life ...
NpTech Summary: Best (free) Sources To Get Social Media Audience Usage Research (1)
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2 weeks, 6 days
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Flickr Photo by LynetterFiguring out where your target audience is spending their time on the social web and what they are doing is an important prelude to crafting a social media strategy. This is a different activity than "listening." Thankfully, there is lots of research available about people who are using particular social media sites or tools. While there is no substitute for a commissioned market research study of you existing audiences' social media usage, ...
22 Years Ago Today and Some Advice About How Not to Pitch Bloggers (1)
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Beth's Blog: How Nonprofits Can Use Social Media (74)
3 weeks, 1 day
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Celebrating 22 Years! Twenty two years ago on this date (September 14th), my husband and I got married! We've been together for 29 nine years! I celebrated my 20th anniversary in Flickr and with this video (darn the gown doesn't fit this year!) as well as a post marking our long term relationship. Today, I posted on Twitter and got lots of good wishes. There isn't any thing specific on the geek anniversary gift list ...
A Crash Course in Social Media for Arts People in Philadelphia (2)
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Beth's Blog: How Nonprofits Can Use Social Media (74)
3 weeks, 5 days
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Yesterday, I presented a workshop called "A Crash Course in Social Media for Arts People" hosted by the Greater Philadelphia Cultural Alliance. The workshop was part of a professional development series organized by the very capable Kendra Lawton, with help from Melissa Cooper. I also got a chance to spend some time with Thomas Taylor, the Alliance's nonprofit technology in-house guru and social media whiz who turned me to twitpic. Crash Course: Social Media for ...
Working Wikily: Balancing Participation on the Homebase and Outposts (1)
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Beth's Blog: How Nonprofits Can Use Social Media (74)
4 weeks
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Photo by RoadSide Pictures The WeAreMedia project is housed on a wiki, but the conversations and contributions don't always take place on homebase (the wiki), sometimes they happen at outposts like people's blogs, in the comments, and other places. So, one role of the wiki gardener is to not only make sure homebase is neat and tidy, but to scoop up the distributed content and make sure it is linked in the right place. Listening ...
WeAreMedia: Why Putting on Your Listening Ears is the Fiirst Step (1)
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My Listening Ears, Flickr Photo by niclindh During the month of September and into October, the WeAreMedia project will be discussing the content in the tactical modules on the wiki. The first module is on Listening. Why listening? Learning how to listen using a couple of social media tools and the active task of listening is something that can be easily learned in a few hours and if an organization invests 1-5 hours per week ...
