Presidential Candidates Using Behavioral Targeting (3)
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BusinessWeek Online -- Blogspotting (2)
1 week
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I did a story this week about how the presidential campaigns are getting on the behavioral targeting bandwagon. They're working with companies including Yahoo and Google, targeting persuasion ads as well as campaigns aimed at bringing in volunteers, donors, and...
BusinessWeek to launch Business Exchange (1)
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BusinessWeek Online -- Blogspotting (2)
2 weeks, 3 days
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Now that the announcement has been made (in the NYTimes), I can finally write about BusinessWeek's Business Exchange. It's a big bid by our company to create communities around topics of interest, and to mine the smarts and connections of...
Blogspotting Privacy invasions only count when they're creepy - BusinessWeek (2)
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BusinessWeek Online -- Blogspotting (2)
1 month, 2 weeks
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Privacy. Everyone talks about it. Few really care. Many blithely sacrifice it for three things: convenience, economics and security. Ask anyone who goes through automatic toll booths, saves on groceries with loyalty cards or carries (the biggest privacy busters) cell...
Twitter Censorship in China (2)
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BusinessWeek Online -- Blogspotting (2)
1 month, 2 weeks
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Frederick Balfour, a BWer in China, blogs about the government monitoring Twitter accounts. According to a video interview with prominent blogger Oiwan Lam, China’s thought police have monitored twitter postings of some of her friends, forcing them to limit access...
Building brand with Twitter (2)
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BusinessWeek Online -- Blogspotting (2)
1 month, 2 weeks
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Andy Beal gives a good and brief instructional manual for those who want to dive into Twitter. My only beef is that he makes Twitter sound like a lot of work. And you're more likely to stick around if you...