The Future of Social Media: Hope Or Hype? (11)
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Jason Falls (14)
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6 days, 21 hours
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Image via Wikipedia A recent conversation has me thinking about the future of social media as an industry and a business application. It’s those types of random interactions that plant the seeds for blog posts. I mull over the topic for a few days, do some research or reading, chew on it a bit more, then something inspires the central thought of what I write. Last night I read Shel Israel’s post, “The Future of ...
Maker's Mark Launches Humor Blog Predicting Presidential Winner | Social Media Explorer (2)
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1 week, 1 day
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For any number of reasons, I don’t often write about client projects. If you’ve ever wondered why, the reasons can include the client’s permission, legal approvals and issues with the client or the contract we have with them, the fact that sometimes recommendations are only partially adopted and I don’t want readers pointing out obvious flaws in strategies that would have been avoided had full recommendations been adopted and, of course, frequently spamming you with ...
How Social Media Opens The Door For “Happiness Marketing” (4)
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KatFrench (4)
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1 week, 1 day
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Marketers cause unhappiness. Really, when you strip it down to bare essentials, that’s our job: to make consumers unhappy with what they currently have, so they’ll buy what we’re selling. I don’t like this much. I never have. (BTW, this is Kat writing. Invariably, people assume it’s Jason, being that it’s his blog—anyway, moving on…) While my career has been what could charitably be called “eclectic,” marketing—more specifically writing marketing copy—has been a big chunk ...
The Media (4)
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1 week, 6 days
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Table of contents for The Media & Social MediaThe Media & Social Media Series: The Cincinnati EnquirerBusinessWeek Readying Beta Launch Of Social EffortThe Media & Social Media: Follow Up With Cincinnati Enquirer Image via Wikipedia On Monday, I gave a sneak preview of my upcoming panel presentation at Blog World & New Media Expo to about 60 folks in attendance at Social Media Club Louisville. Part of the reason was to share some case studies ...
The Bonsai Method of Social Media Management | Social Media Explorer (4)
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KatFrench (4)
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2 weeks, 1 day
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Life is not like a box of chocolates, regardless of what Forrest Gump may tell you. Life is like a bonsai tree. Are there any other closet Karate Kid fans in the house? Pipe up–there’s no shame here. It’s easy to let social media participation grow like kudzu until it completely takes over your life. Like any thing (even good things) you have to know your limits. Brian Solis, of PR 2.0 recently posted about ...
Personal Branding And Reputation Management, The Topic And The Action (2)
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2 weeks, 2 days
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In June of this year, Crystal Peterson, Doe-Anderson’s Sr. VP for Human Resources, and I presented a personal branding and online reputation management talk at the Louisville Advertising Federation’s Young Professionals event. You can read about it here and see the slide show presentation here. Today, that discussion continues and expands on WFPL, Louisville’s NPR affiliate and public radio station on the talk show, “State of Affairs.” I’ll join host Julie Kredens and two area ...
BusinessWeek Readying Beta Launch Of Social Effort (1)
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2 weeks, 4 days
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Table of contents for The Media & Social MediaThe Media & Social Media Series: The Cincinnati EnquirerBusinessWeek Readying Beta Launch Of Social Effort Readying for next month’s Blog World Expo presentation on traditional media members saving their audiences by using social media, I’ve been able to find out about some interesting things in the works. I’ve agreed to respect the media outlet’s readiness and am holding off spilling the beans, as it were, but one ...
A Twitter-Told Tale (2)
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KatFrench (4)
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3 weeks, 1 day
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Thanks to Twitter, I will no longer have to suffer the indignity of cutting tomatoes with a dull knife. As you’ve no doubt surmised, (not to be confused with “summize“) there’s a story behind that statement. Last week, I noticed that I had reached 400 followers on Twitter, the microblogging tool. While it’s still a small number compared to Jason’s account, it was a milestone for me–so I tweeted about it. A couple of folks ...
The Media & Social Media Series: The Cincinnati Enquirer (2)
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3 weeks, 4 days
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Table of contents for The Media & Social MediaThe Media & Social Media Series: The Cincinnati EnquirerBusinessWeek Readying Beta Launch Of Social EffortThe Media & Social Media: Follow Up With Cincinnati Enquirer Today begins journey through a topic of interest for me I think will prove extremely valuable to you as well. In September, I will lead a session at Blog World & New Media Expo on the topic of traditional media and how they ...
What Would You Name Wrigley Field? (1)
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Jason Falls (14)
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Forgive the post about a project and client I’m close to, but this is worth sharing. The Jim Beam Team has dreamed up a Mad Libs-type story generator to help us attract names for our petition to have the Sam Zell and the Tribune Company not sell the naming rights to Wrigley Field. The gist is to come up with the most asinine, funniest or even dumbest corporate name that might grace Wrigley Field should ...
Impressions Of And In Social Media Measurement | Social Media Explorer (8)
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Jason Falls (14)
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Image via Wikipedia I’ve had the pleasure and honor of getting to know and working with a handful of social media measurement firms. For disclosure’s sake, Doe-Anderson presently uses Radian6 for one client as well as agency projects and my friends at Beam Global Spirits & Wine use Collective Intellect, which I have access to on their behalf. However, I’ve gotten to know and have become very familiar with a number of social media measurement ...
Social Media In Two Words Or Less (8)
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Jason Falls (14)
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1 month
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Yesterday afternoon I posted an entry on Twitter asking the crowd to define social media in two words or less. The responses were fascinating. Several people responded optimistically with words like “community” and “humans connecting.” But more than a few folks were surprisingly — at least to me — pessimistic in their viewpoints, hinting that social media participants are collectively egotistical, superficial or that it’s just a false world overrun with marketers. I’ve pasted some ...
Burn the Ships! Should Social Media Specialists Jettison Their Backgrounds? (5)
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KatFrench (4)
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1 month, 1 week
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This post actually started out in my head as a comment on Jason’s great post last week entitled Social Media Is The Responsibility of Public Relations. The post sparked some great discussion in the comments, with a lot of opinions on both sides. I think Jason’s main point was to cattle-prod his PR brethren into taking responsibility for all communications strategy, instead of leaving social media as the elephant in the room that they pretend ...
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Adam said:
Kat French - one of my absolute faves.
Good Communications, Like Good Bourbon, Takes Time (3)
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1 month, 1 week
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The dichotomy between the making of bourbon and the marketing of bourbon is amusing to me. Working with some of the most recognizable brand names in the spirits category isn’t unlike working with any other top-tier company, product or service. Marketers, public relations counsel and even social media strategists have to be nimble. view on flickr»" rel="lightbox">“When can we get that done?” said in a tone that suggests tomorrow morning is too late is a popular question ...
How Do I Get Placement On Blogs? (1)
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Jason Falls (14)
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1 month, 2 weeks
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A fellow public relations professional posed the question: “How do I get placement on blogs?” The answer I gave was honest and to the point, but it didn’t address the a hidden problem in his approach. view on flickr»" rel="lightbox">My answer was something along the lines of, “Pitch bloggers the way you would primary targets within traditional media. Do your homework. Personalize your pitch. Reach out in a manner that suggests (hopefully honestly) that you’re trying to ...
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clacey2 said:
Article about how to get bloggers to take note. Found through Mike Oswald's FriendFeed. Thanks Mike O.
Social Media Is The Responsibility Of Public Relations (17)
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1 month, 2 weeks
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A question I’m asked with increasing frequency at various meetings, conferences and gatherings is, “Where exactly should social media fall in the organizational structure?” It’s not an easy question to answer as different organizations have different strengths, weaknesses and established silos of discipline. The answer becomes even harder when my own honest answer is somewhat contradicted by my own agency’s architecture, with social media standing as it’s own department and almost stand-alone component of the ...
