Five Ws from the Barack Obama campaign (2)
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2 weeks, 5 days
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There's been a lot written about the lessons of President-elect Barack Obama's "Triple O" Internet campaign for marketers, but little on lessons for media and journalists.But that's about to change because the Carnival of Journalism is rolling into November with that topic in its big tent. All of this month's carnival posts are linked from sideshow barker Adam Timworth's blog.Did Obama win because he had an iPhone app as the Geek Cowboy facetiously asked? No, ...
Newsrooms need crazy new job roles (3)
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3 weeks, 4 days
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Tribes chief Seth Godin reccommended these job titles for any company that works online and media consultant Terry Heaton says "that to the extent that media companies are attempting to reinvent themselves, these certainly apply to them as well:" COMMUNITY ORGANIZER. Find and connect and lead a tribe of dedicated users that contribute to and benefit from the work you do. STATS FIEND. Measure everything that can be measured. Do it efficiently and consistently. Find ...
We just passed by another tipping point (1)
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4 weeks, 1 day
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During the first Gulf War, 24-hour cable news (specifically CNN) saw huge ratings increases and established the viability of cable news, which is now a staple of television for many Americans. Fifteen years later, we couldn't imagine not being able to find news on television at any time of day. Might we look back at the 2008 presidential election as a catalyst for streaming video similar to what the Gulf War was for round the ...
This is what political conversation looks like on Twitter (2)
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In a email today, William Beutler, Innovation Manager at New Media Strategies, pointed to a new site that launched on election day: "Created by my team at New Media Strategies and powered by our long-time clients Tropicana/PepsiCo, we're calling it Freshly Squeezed Election Tweets."Tropicana is a longstanding client of NMS, and they wanted to create a micro-site for the election, something cool and useful. So together we agreed a data visualization tool would be the ...
The best of times - Random Mumblings (2)
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The economy is tough and the news business in particular is brutal. The operative word seems to be "retrenchment" at many mainstream media companies. In this environment, PaidContent.org's Rafat Ali says: "This is probably the best time in history to be a journalist. I know there's a lot of fear in the industry with all the layoffs and it's hard to look beyond 2009, but the reality is that the craft of journalism and the ...
Funding improbable beginnings (1)
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1 month, 2 weeks
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A post by Susan Mernit reminded me that the deadline to for a spot in the 2009 edition of the Knight News Challenge is looming.A piece of $5 million is up for grabs for projects submitted by Nov. 1 and that then make the check cut. This is the third year in the five-year plan to give away $25 million for projects "or innovative ideas that develop platforms, tools and services to inform and transform ...
Seven ways to get lucky with innovation (2)
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This month's host to the vagabond Carnival of Journalism, Will Sullivan, posed a theme for our musings:What are small, incremental steps one can make to fuel change in their media organization? (Yes, we'd all like to swing in our newsroom, lay some boot heels on chests, hoist the black flag and change everything by the end of business on Monday -- but the reality is, that ain't happening unless you have a couple buckets of ...
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mcwflint said:
I want to work for jack because he gets it
Still looking for our best shots (1)
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"I think they're still trying to do a big mistake and that is imitate old time TV ... We haven't got to the point where we are reinventing TV and video." -- Jeff Jarvis
The media forgets it is in the being useful business (1)
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A lot of media entities -- and the journalists who work for them -- think they are in the news business and all of their strategies and initiatives are wrapped around that concept.But despite the much-burnished reputation of the Fourth Estate and the unchallengeable value of a Free Press, that's not the business they are in -- not at all. Media companies are in the business of being useful, useful with information that people consider ...
A plea from newsrooms (1)
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5 months
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Sign on icemaker in the newsroom at the Knoxville News Sentinel. The newsroom is in the midst of a reorganization and redefinition that is called "transformation." And, no, we haven't lost our sense of humor.
