The word “branding” comes from the cattle ranching days of the Old West. The branding of livestock was a rigidly-enforced practice that helped to keep life peaceful and orderly. All cattle look pretty much the same. Without a brand, no cowboy would know whose cattle are whose. Determining ownership would be a nightmare. In the American West, cattle still graze freely and branding allows ranchers to easily identify their animals especially during the fall roundup. ...