Seth Godin has been exploring Chris Anderson's idea of the The Long Tail. As usual Seth brings clarity and illumination to this often misunderstood notion. He recently posted a dissection of the three "profit pockets" within the Long Tail, which he illustrated like this: There's a blatant switcheroo that Seth (and almost everyone else) makes when explaining the Long Tail. In pocket #1 of the curve, Seth talks in terms of a creator of a ...
Jen Dodd said:
Speaking of the Long Tail: "the long tail niche creation operates perfectly well in the realm of passion, enthusiasm, obsession, curiosity, peerage, love, and the gift economy"
Tiffehr said:
Always interesting to follow long-tail theory. Even those who get confused about the strength of the 'head' factor.
Hashim said:
"The creator is dropped when we get to the long tail "pocket of profit" because the long tail is not profitable for the creator. It's profitable only for the audience and aggregators."My exact critique of Seth's post.And The Long Tail book itself says that filters (i.e. aggregation, search, discovery, recommendation engines) will be the big winners in the tail, not content creators.
The Technium (28) permalink
Seth Godin has been exploring Chris Anderson's idea of the The Long Tail. As usual Seth brings clarity and illumination to this often misunderstood notion. He recently posted a dissection of the three "profit pockets" within the Long Tail, which he illustrated like this: There's a blatant switcheroo that Seth (and almost everyone else) makes when explaining the Long Tail. In pocket #1 of the curve, Seth talks in terms of a creator of a ...Shared by Allison Kipta (60) Andy (7) atul (105) Ben (4) Cartwright Reed (7) cgerrish (1) chiao (8) Gauravonomics (57) Hashim (19) Jeff Schmidt (29) Jen Dodd (0) Jeremy T (5) jproffitt (2) KC (3) Keith Teare (12) Ken Kennedy (11) Live & Direct (29) lkratz (21) Maarek Stele (59) Mark (2) Marque (0) Martin (2) mathewi (49) Michael Nielsen (23) Mike F (517) Mushin (51) Nav (22) plindberg (14) Steve Lawson (2) Sue (34) Thomas (0) Tiffehr (4)
