Digg Acquisition by Google: It’s Not Social, It’s Money (4)
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Svetlana Gladkova (89)
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1 month, 2 weeks
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So Google is in negotiations with Digg to buy the social voting site for "around $200 million". Now what? Of course, a valid question here would be why Google is still acquiring companies offering all kinds of services when it could have been much simpler to build a similar service of their own in a matter of weeks (and there are tons of scripts allowing to launch a Digg clone available already so this is ...
Why Are So Many Companies Screwing Up the Ad Revenue Model? (7)
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Cyndy Aleo-Carreira (5)
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Allen Stern at Center Networks caused a bit of a stir with his post "Do You Compensate Content Creators?" last night and into today. Allen's take on the ad-supported revenue model is that those who read/enjoy/learn from content should demonstrate their appreciation by clicking an ad, since that's how people get paid. I don't agree, and said so in the comments, but I wasn't able to articulate what I felt was inherently wrong with the ...
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Jawad Shuaib said:
How many other sites are doing the same thing? How many ads do you see on Facebook for other Facebook apps? Or on Web 2.0 sites for Web 2.0 apps? No one is looking at what the viewer would actually be interested in. And the low-rent annoying mosquito ads and hopping monkey ads used as filler to try to pad the low CPM rate just a little more, as well as the overabundance of low-CPM ads trying to make up revenue in volume causes more and more people to turn on ad blocking and ignore the ads.
Is Digital Marketing Killing Magazine Ads?</ (1)
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BoSacks "Heard on the Web" (0)
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BoSacks "Heard on the Web" - Media Intelligence (0)
1 month, 3 weeks
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Is Digital Marketing Killing Magazine Ads?BY Jason BaerA report last week by the Publishers Information Bureau found that advertising pages in the nation’s magazines declined by 7.4% compared to the first half of 2007. With the stock market down by about 20%, and house prices down at least that much in some parts of the country, a 7% dip in magazine ads may seem less frightening than the prospect that Angelina Jolie will somehow end ...
