Most Magazine And Newspaper Sites Are Tricking You (And Their Advertisers) (3)
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Good advertising is always butter than the best (1)
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churumuri (24)
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churumuri (24)
1 day
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BHANU PRAKASH CHANDRA forwards an Amul hoarding shot and sent through his, well, new iPhone. Also read: An Apple a day keeps Steve Jobs away from us What if Microsoft, not Apple, had made the iPod 11 similarities between iPhone and Rajnikanth
هيچ بازار نديدهست چنين كالايی - دويست و هشتادوپنج (8)
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Zappos and EGM: Employee-Generated Media (2)
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Augie Ray (11)
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Social Media Today (43)
1 day, 7 hours
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One aspect that is too often omitted from Social Media discussions is the increased importance of front-line employees. In the "old days," companies had many employees who spoke one-to-one with cust...
Facebook Takes on Search With New Ad Campaign (1)
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Nick O'Neill (203)
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All Facebook (173)
1 day, 8 hours
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How does Facebook plan on attracting new advertisers? By attacking the number one channel of internet advertising on the web: search. Facebook has launched a new banner campaign that goes directly at the hear of search. There campaign model? Not search but instead banners. The banner campaign suggests that you should “reach your customers before they start searching.” One of the animated banner campaigns has been embedded below. The banner says “Your business is about ...
The New Bill Gates/Jerry Seinfeld Microsoft Ad (1)
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Geekologie - Gadgets, Gizmos, and Awesome (271)
1 day, 10 hours
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Remember when we posted that Microsoft was finally gonna stop taking it up the Vista and combat those "Get A Mac" ads? Well here's the first one, featuring Bill Gates and Jerry Seinfeld. It has a shoe theme. And, while I did like the commercial, I didn't get the commercial. Is there any getting to be got? It seems like an old Seinfeld episode. Is Microsoft selling churros now? Youtube Thanks to Terry, who has ...
The 5 goofiest computer ads [Clips] (1)
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Paul Boutin (236)
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Valleywag (996)
1 day, 10 hours
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Microsoft's new Seinfeld ad campaign proves you can't predict success. Here are five goofy ads that worked — plus the clip that probably sold Microsoft on Seinfeld. Above: A parody of Jacques Cousteau's undersea documentaries for Sun Microsystems. Playing on an early meme about home computers, Alan Alda shows how an Atari will make your kid a better typist than you. Oh, and it plays games too. Apple flaunts its Y2K-proof products with a sad ...
How Search Will Revolutionize Social Networking (26)
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Steve Rubel (175)
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Micro Persuasion (179)
1 day, 11 hours
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Social networking is on fire. eMarketer predicts that in the US the category will reach 44.3% of Internet users by year's end. According to Google Insights, related searches are up 3,000% over the last four years. It has a ways to go before it's truly mainstream on a global level. (More than half of adults in 17 countries don't know what social networking is, according to Synovate.) Still the phenomenon is a sure thing, even ...
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Sue said:
Obviously the proof of this is in how it is implemented and managed. As of now there are limited tools to allow that.
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Kenny Stoltz said:
Oh, steve you crazy cat. Every few months you randomly combine web business models to generate some stupid hybrid. What's next?
Microsoft’s Ozzie to head another new Microsoft lab (5)
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Mary Jo Foley (88)
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All about Microsoft (82)
1 day, 12 hours
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You may have heard of Microsoft’s Live Labs, Office Labs, adCenter Labs. Get ready to add one more Microsoft incubator that is designed to speed up the delivery of Microsoft-created innovations to market: Startup Labs. Startup Labs falls under Chief Software Architect Ray Ozzie’s organization. Like the other aforementioned Microsoft Labs, Startup Labs will incorporate multiple product-development projects. Unlike Microsoft’s other incubators, some of the Startup Labs projects will be in early prototype stage, while ...
Republican Doublethink (2)
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Jon Taplin (43)
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Jon Taplin's Blog (43)
1 day, 13 hours
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The last night of the Republican Convention was probably the most vivid exercise of George Orwell’s theory of Doublethink, in the modern political era. As Orwell wrote, If one is to rule, and to continue ruling, one must be able to dislocate the sense of reality. For the secret of rulership is to combine a belief in one’s own infallibility with the power to learn from past mistakes. As the hall monitors from The War ...
First episode of Gates/ Seinfeld ad campaign is genius (1)
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Ernst-Jan Pfauth (41)
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The Next Web (104)
1 day, 14 hours
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Here it is, the first episode of the Seinfeld/ Gates commercial series. It’s part of a $300 million Microsoft ad campaign, led by famous ad-agency Crispin Porter + Bogusky. It’s a product of Alex Bogusky’s extraordinary brain I can’t follow, ’cause the ad doesn’t get me excited yet. I realize that’s my own fault. Crispin Porter + Bogusky is famous for its innovative and controversial ad campaigns for the Mini Cooper, Burger King, Molson and ...
Forget Seinfeld. Can Windows gurus help the Windows brand? (3)
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Mary Jo Foley (88)
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All about Microsoft (82)
1 day, 14 hours
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The day after it launched the first ad in its $300 consumer-focused make-over campaign, Microsoft is going public with some of the other planned Windows-branding fixes it has in the pipeline. Microsoft isn’t opening brick-and-mortar Microsoft stores. Instead, this holiday season, Microsoft will be hiring 150 or so Microsoft-trained “Windows gurus” to work in retailers like Best Buy and Circuit City to help explain how Windows, Windows Live services and Windows Mobile PCs and devices ...
Bill Gates, Jerry Seinfeld ad airs - Apple has nothing to worry about (7)
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Brad Linder (411)
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Download Squad (1147)
1 day, 16 hours
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Filed under: OS Updates, Apple, Microsoft Jerry Seinfeld, famous for developing a popular TV show "about nothing," seems to be at it again. Except this time he's part of a $300 million advertising campaign for Microsoft that also seems to be about nothing. And while nothing might be kind of funny in 22 minute segments that are always about something at their core, the first Microsoft commercial starring Bill Gates and Jerry Seinfeld really does ...
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AdamB said:
dumbest ad ever
The Marketing of De-personalizing (1)
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Mike (208)
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FOR THE RECORD (4)
1 day, 16 hours
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Seth Godin gives some interesting and relevant insights and makes a good case for getting back to personalized authenticity……. Organizations will work tirelessly to de-personalize every communication medium they encounter. Radio ads used to be live, personal and spoken by an individual. TV ads used to feature actual people, demonstrating something, usually live. Phone calls involved a live speaker, talking, [...]
Help save the planet. Ride don’t drive. (1)
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Nassos K. (12)
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Nassos K. | Crazymonkey (12)
1 day, 20 hours
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Η ζωή και ο θάνατος των πολικών αρκούδων στη Νέα Υόρκη σε μια εγκατάσταση του Tim Godsall για την καμπάνια της Ogilvy NY για το Environmental Defense Fund. Εμπνευσμένη ίσως από street art ( woostercollective); Environmental Defense Fund - Fight Global Warning μέσω cpluv
Negative Momentum: Newspaper Ad Revenues Gaining Downhill Speed (Even Online Is Declining) (via Google Reader) (22)
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Erick Schonfeld (1583)
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TechCrunch (7461)
1 day, 20 hours
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Can it get any worse for the newspaper industry? The steep decline in print advertising just keeps getting steeper and, for the first time, even online ad sales have gone down. Total print ads in the U.S. were down 16 percent in the second quarter to $8.8 billion. That makes nine consecutive quarters in which “print revenues have declined at an almost continuously accelerating rate,” notes Alan Mutter at Reflections of a Newsosaur. He put ...
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iwein said:
YaY for the trees!
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Mr_RealSurf said:
cheerful reading (not!) for those of us who work for - or just love - print.
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bhc3 said:
"The newspaper industry took in $1.7 billion less in print ads during the second quarter than the year before For the first half of the year, the industry is down $3.1 billion. At this rate, there won’t be an industry left by the end of next year."
The question that won’t go away: What comes after Yahoo? (4)
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Mary Jo Foley (88)
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All about Microsoft (82)
1 day, 21 hours
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During an appearance at the Citi Global Technology Conference on September 4, Microsoft Chief Financial Officer Chris Liddell faced the same question that he’s been answering for months: What is Microsoft’s online strategy now that the company has decided against buying Yahoo? And Liddell’s answer to that question hasn’t changed: Microsoft will continue to grow its online business organically while making smaller acquisitions in the space. Liddell spoke and fielded questions for close to an ...