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On The Other Hand, Maybe Your Company Should Not Blog | Six Pixels of Separation - Marketing and Communications Blog and Podcast - By Mitch Joel at Twist Image (2)
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Six Pixels of Separation - Marketing and Communications Insights Blog and Podcast - By Mitch Joel at Twist Image (344) permalink
"Only 16% of online consumers who read corporate blogs say they trust them." That was the main message in the just-released Forrester Research report, Time To Rethink Your Corporate Blogging Ideas (available for free with registration here), by Josh Bernoff (co-author of Groundswell - Winning in a World Transformed by Social Technologies with Charlene LI). It's not that consumers are not open to the idea of a company Blogging, they're just not open to a ...Shared by Jeremy (28) John Lane (5)Contribute comment
