McCain vs. Obama. Coke vs. Pepsi (2)
share
digg
by
laura (22)
on
Ries' Pieces (7)
1 month
ago
permalink
By historic standards, the next president of the United States, should most definitely not be John McCain. With an unpopular two-term president and a sluggish economy, the candidate from the incumbent party is typically dead on the campaign trails, the polls and the ballot box. But not this year. Even though he is from the incumbent party and even though he has been in Washington for over 20 years, McCain is unique because he can ...
Olympic Glory and Shame (1)
share
digg
by
laura (22)
on
The Origin of Brands Blog (0)
1 month, 2 weeks
ago
permalink
There is one thing for sure, nothing is for sure when it comes to the Olympics. The Olympics is a place where even the best laid plans can collapse in under a tenth of a second, by the whim of a judge or by a nagging injury. Like its sporting counterpart, Olympic marketing is an expensive gamble that sometimes pays off big but many times doesn’t at all. For all the happy faces going home ...
LinkedIn: Dull by Design (1)
share
digg
by
laura (22)
on
The Origin of Brands Blog (0)
2 months, 2 weeks
ago
permalink
The way to build a powerful brand is not by emulating the leader and trying to be better. History proves time and again that the best strategy for going against the leader is to do the opposite. Since the rise of MySpace we have seen hundreds of copycat social networking sites popup. They all target the same juicy younger demographic. A better idea is do the opposite. If MySpace is for younger, cool kids; make ...
Sign Language (2)
share
digg
by
laura (22)
on
Ries' Pieces (7)
5 months
ago
permalink
Understanding politics is as easy as reading signs. Forget the polls, forget the speeches, forget the pundits, just read the signs. One look at the signs at a campaign rally says it all. Who will win. Who will lose. When building a brand, words matter. And the words that matter most for a politician are the words on campaign posters and website home pages. The candidate who has the best and most consistent words will ...
Hand me a napkin, what a naming mess. (1)
share
digg
by
laura (22)
on
Ries' Pieces (7)
5 months, 3 weeks
ago
permalink
Kentucky Fried Chicken is the world???s most-popular chicken restaurant chain. But while Colonel Sanders??? secret recipe for fried chicken may be finger lickin??? good, the brand strategy has been finger pointingly bad. In the beginning, things were great. The Kentucky Fried Chicken brand was born in the 1950???s. Colonel Sanders himself created his secret ???original recipe??? for chicken which he cooked in a pressure fryer to deliver his chicken faster and fresher than the competition. ...
Laura's Best Baby Brands (1)
share
digg
by
laura (22)
on
Ries' Pieces (7)
6 months, 2 weeks
ago
permalink
Babies bring joy to our lives and many new brands into our homes. I've had a lot of experience with baby brands in the last six years. As a Mom and a marketer it has been fun to evaluate them on both levels. I have watched the rise of lots of exciting new brands first hand. Here are my picks of the best brands. You will notice that all the best new brands have several ...
