ASBDC Chicago: Triple Bottom Line and Sustainability (1)
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Roger Owen Green (0)
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NYS SBDC Research Network (0)
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Most entrepreneurs have a pretty good idea that they need to know about the bottom line. But which one? Usually, it's the economic bottom line, involving capital, i.e., money. But in recent years, business folks have focused on other bottom lines such as social (people capital) and environment (natural capital).People in this movement use terms such as performance, features, reliability, durability, serviceability, aesthetics, and perceived quality.In this economic climate, an appetite for cheaply-made items with ...
