Help-Key: How to Optimize Your Video for YouTube By Matt Hickey July 16th, 2007 77 Comments When I say things like this, my friends roll their eyes, but it’s how I actually talk. I say things like, “Let’s talk about video compression!” They buy another drink. But that’s what we’re doing in today’s Help-Key, and it’s something I actually get to do for a living (besides blogging, duh).YouTube is getting huge. Somehow, despite the lack ...

Humans are herd animals, we never like to experience anything alone and perish the thought of doing something else while others are going in a different direction. See if you agree with me on the top 20 human things that spread like wildfire below...I know I'm missing a few gems. 1) Colds/Flus - the average human gets 2-5 colds a year and are frequently affected two-to-four days after others are first exposed 2) Applause - ...

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At the risk of being banished from relations with the Twitter A-List forever, I do find it curious how some of the more popular social media-ites play in the Twitter playground. Fact- the average ratio of followers-to-following among the top 50 most influential bloggers is 2.8. In the list of people below, they're ratios are well above 8 (with a median of 23). Rank Name Twitter Address Following Followers Ratio 1 Alex Albrecht alexalbrecht 27 ...

As we creep into the early maturity days of the social net, media companies and clients are bemoaning the low click through rates for ads on social networking. What used to be exciting experimentation has turned into discussions of return on investment and questioning the legitimacy of the media channel. In truth, a vast majority of media/marketing is just catching up with the idea of advertising on social nets. The prediction that social network advertising ...

Microsoft thinks engagement is more important than clicks and I can’t agree more. Although Microsoft is not very clear on what they mean by engagement they share they acknowledge that the age of advertising as we know it is over and we are moving steadily into the age of engagement. Why is this relevant to a blog about Crowdsourcing? (We’ve even made it a category). I believe Crowdsourcing is a means for engagement and is ...