AdAge headlines their 3-minute video today featuring Nick Brien, CEO of Interpublic's Mediabrands - "Brand building must give way to hard sell during recession." I agree with almost everything Mr. Brien says in the video. The headline misses the mark. It makes it sound like brand-building is superfluous in a recession/depression. Just as Mr. Brien says, the Chinese symbol for crisis has some double meaning in danger and opportunity, our opportunity is to redefine what ...

Earlier this Fall, I had the chance to speak with Jakob Trollback of Trollback & Co. while we were both speaking at Interact 2008. He's a tremendous Creative Director, one of those guys who transcends platforms and is just plain good at being creative. The big questions remain the same: What's changed in terms of being a Creative Director? What do today's CD's need to be good at to succeed? Do CD's have to be ...

Hillary Clinton, que disputó con el presidente electo de EEUU, Barack Obama, la elección como candidato demócrata, ha aceptado ser la secretaria de Estado de Obama, según 'The New York Times'.etiquetas: clinton, hillary, estado, obama, elecciones, secretaria» noticia original

In this webcast, you learn about successful configuration and architecture principles to maximize the scalability of your enterprise Microsoft SQL Server 2008 Reporting Services (SSRS) environment. Join us as we provide you details, based on real customer scenarios, on how to make the most of your SSRS 2008 environment.Presenter: Denny Lee, Senior Program Manager, Microsoft CorporationView other sessions from: SQL Server 2008: Access Your Data Any Place, Any Time.If you have questions or feedback, contact ...

Tom Krazit / CNET News: Apple hires top IBM chip designer and blade server guru — Apple's decision to hire Mark Papermaster away from IBM could mean that its Xserve lineup is taking on a more prominent role. — (Credit: Apple) — Updated throughout at 4:55 p.m. PT with additional details and comment from IBM.

This is Part of a series: The 13 Skills of the Public Relations Professional of the Future We need to rethink who we consider influential and how we assess that influence. There are a lot of new influencers out there whose voices are amplified by technology. Understanding how that all works is critical for the communication pro of tomorrow. My graduate class at Johns Hopkins has just been exploring influence from theory to practice. We ...

The headlines this past week were scary. Brands like Lehman Brothers crumbling, Merrill Lynch being helped up like an old lady, and 12 banks "failing" this year. Despite all of this, we all understand we are in a "cycle" and Western capitalist society is not being extinguished. (how deep the trough of the cycle is remains a concern) Retail banks cannot stop trying to attract and keep customers. Investment houses will change up the paper ...

Gadgets are supposed to get smaller not larger, right? TiVo hears this and TiVo so doesn't care. The new TiVo HD XL is enormous with a terabyte of memory and THX-certified audio and video for pumping out true hi-def glory.