10 Social Media Strategies for The Ivory Tower (1)
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PurpleCar (2)
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PurpleCar (2)
1 day, 18 hours
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10 Social Media Strategies for The Ivory Tower The main problem with university social media branding strategy is this: There is no strategy. Universities have not caught up yet. They are unaware of the benefits that a university-wide, coherent social media strategy can bring. A latin phrase, some colored logos, and Newsweek rankings seem to be the extent of the .edu’s marketing and community plan. Here’s the current situation: Each department finds their own time, ...
The ‘O’ in Obama Design Logo (1)
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tango! (0)
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designverb.com (0)
4 days, 4 hours
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(Clockwise from left: Aaron Daye/The Gainesville Sun; Monica Almeida/The New York Times; Monica Almeida/The New York Times; Zach Boyden-Holmes/The New York Times) NYtimes has a great short interview article in how the now iconic “Obama O” logo and campaign was created in a matter of weeks from motion and graphic design firm MODE and Sol Sender ! I’ll copy the article after the jump as well. “At the end of 2006, Mode, a motion design ...
L'Apenna Fila Giotto by Piaggio e Moving Shop (1)
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Marco F. (0)
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motoblog (0)
4 days, 9 hours
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L’Apenna Fila Giotto, è un negozio, un mosaico di matite colorate e quaderni per disegnare, un mini paese dei balocchi per infanti, un acquerello colorato a spasso per la città; ma soprattutto è un idea assolutamente geniale, parte di un progetto congiunto tra Piaggio e l’azienda italiana Moving Shop. Moving Shop è un sistema di vendita innovativo, informale e veloce, che va incontro alle esigenze dei clienti con poco tempo a disposizione per lo shopping. ...
GM Viability Proposal Leak: CEO Likely to Work for $1 and Brands Likely to be Shed (1)
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lyle (0)
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GM-VOLT : Chevy Volt Electric Car Site (0)
5 days, 18 hours
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GM is working fervently on a “viability plan” which will be presented to Congress on December 2nd. If the plan is deemed capable of ensuring the company’s future viability then a... [[ This is a content summary only. Visit my website for full links, other content, and more! ]]
3 Misconceptions About Branding for Small Business (1)
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Jason VanLue (0)
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Branding Matters (0)
6 days, 1 hour
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I firmly believe that the best thing small businesses and organizations can do to become more successful is to embrace and implement a focused brand development strategy. Unfortunately, there are too many businesses and organizations that either don’t understand branding, undervalue branding, or have misconceptions about how branding can help their specific situation. I find myself many times, when discussing creative needs with a client, that these misconceptions about branding are some of the first ...
The Importance of Tagging Your White Paper (1)
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Jonathan Kantor (0)
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White Paper Pundit (0)
6 days, 4 hours
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Have you ever downloaded a white paper, only to see the tag “white paper” or “A white paper from XYZ Corp” on the cover? If you’re like most people, their first reaction is a big “Duh”! After all, why would any organization feel the need to assign such an obvious name to their front of their white paper documents? The answer to this question is not as simple as it may seem. While many people ...
Ideas of culture (1)
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helgetenno (0)
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180360720 (0)
6 days, 23 hours
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Marketing is all about value, and messaging is only one part of this. Another part is services, and yet another the branded utilities (and so on and so forth). In order to create value we have to do as Alex Bogusky has mentioned: We need to identify the brand inside a framework of culture. (Seth Godin also mentions this in his book All Marketers Are Liars) As we have seen many times over, a brand ...
What If People Say Bad Things About You? | davefleet.com (4)
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Dave Fleet (1)
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davefleet.com (1)
1 week
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Steve Rubel did a great Q&A session at last night’s Third Tuesday Toronto meetup. I often find myself disagreeing with Rubel, but I thought most of his answers were right on the money yesterday. I could write a week’s worth of blog posts on the various issues raised by the session, but I’ll quickly focus on one instead. My colleague Michael O’Connor Clarke raised an interesting and important question towards the end of the session ...
Sprint's New Widget Provides Endless Entertainment (1)
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SocialVibe (14)
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The Vibe - The World According to SocialVibe (14)
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There is some pretty amazing brand artwork available on SocialVibe already, but Sprint has taken their badge artwork one step further. Now, they're giving you a endless entertainment within your badge. Their widget lives inside your badge and features live news feeds, web cams, fun facts, and counters - all constantly refreshing in real time. That means your friends (and you) will not only be entertained, but informed! You can check it out by getting ...
Why Do Companies Create Anonymous Videos on YouTube? (1)
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Darren (36)
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DarrenBarefoot.com (0)
1 week, 1 day
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I’m currently writing the chapter on YouTube in our forthcoming social media marketing book. I’m puzzling over a pretty basic phenomenon of the new media world: the stealth marketing video. Common examples include: Guy catches glasses with face - Subsequently attributed to Ray-ban. Cellphone Popcorn - Courtesy of Cardo Systems. Guys backflip into jeans - A Levis commercial Bike Hero - Recently revealed as promotion for Guitar Hero: World Tour. The process usually goes like ...
Social Media and Web Analytics with Innovation In a Recession (2)
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Marshall (2)
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Webmetricsguru (2)
1 week, 2 days
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I was thinking about a paper I read today on Innovating Through Recession by Andrew Razeghi, Kellogg School of Management, which I heard about via @ecevents on Twitter, I attempted to Embed the paper here. By the way, I often think as I write - and the attempt to “marshall” the information (no pun intended on my first name) often leads to my flashes of insight - as I write. I can tell you right ...
Tcho Company (1)
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naomi (6)
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designerblog (8)
1 week, 2 days
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A San Francisco è nato un vero e proprio gruppo di “ingegneri del cioccolato”, i quali hanno fondato il brand “Thco”. Grazie alle ricerche di mercato, alla attenta selezione e a una cura del prodotto dal principio alla fine, questo gruppo risulta essere vincente. Essi vendono praline e barrette di cioccolato, disponibili in ben sei differenti varianti. Anche il packaging è ben curato e rende questo brand accattivante in tutti i suoi aspetti. Via | ...
Create Relationships. Don’t Sleep Around. (4)
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Kyle Lacy (1)
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Kyle Lacy, Social Media - Indianapolis (1)
1 week, 2 days
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Matt Rhodes over at Freshnetworks sparked my post today with a quote from the article: Love Your Customers. Use Social Media. “A brand should be thinking of themselves as part of a consumer’s personal brand rather than the other way around…” So many times we find ourselves spending money on external branding. How do we get noticed? How do we get the average consumer to remember our brand name? It is all about ME. ME. ...
How to buy a domain from a squatter? (1)
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Anonymous (10)
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Ask MetaFilter (0)
1 week, 3 days
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What's the best way to buy a .com domain from a squatter? Have you used a third-party to anonymously negotiate a domain purchase? I'd be very interested to hear your experiences. Googling about reveals a number of businesses that offer to handle anonymized negotiations of such matters... have any MeFites used these services and been pleased with the process? Or displeased? If so, would you recommend someone? What kind of rates, above the domain price ...
Kill Mickey Mouse in a Strange Game of Corporate Brand Slavery [Role Playing Games] (7)
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Ed Grabianowski (2)
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io9 (163)
1 week, 4 days
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You're a hard-working Rep for AwesomeTech Solutions (ATS), a global corporation that values creativity, the future, and nostalgia. Except it doesn't value any of those things, only profit. And they want you to assassinate Mickey Mouse. The skills to pull it off have been uploaded into your brain, but are you really willing to sell your soul for the good of the Brand? Of course you are! You're playing MSG. MSG is a decidedly different ...
One-Fifth of Marketers Send Emails Even After Consumers Unsubscribe (2)
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MarketingCharts (0)
1 week, 5 days
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Some 20% of top brand marketers continue to send additional emails to consumers, even after they confirm requests from those consumers to “unsubscribe” from an email marketing list, according to a research study from Return Path. Though the study, “Keeping the Subscriber Experience Positive After ‘Unsubscribe Me,’” found that the majority (65%) of companies [...]
Brandcurve’s Best: The search is on! (2)
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Katherine Liew (0)
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Brandcurve - branding and marketing (0)
1 week, 5 days
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Here at Brandcurve we want to start up something new. Announcing… Brandcurve’s Best and Get on the Curve. We want to profile the best of the marketing/branding bloggers on the web; giving them the opportunity to be exposed to a new audience and giving you a guide to the best sources of branding goodness on the web. To achieve this, we’ll be regularly profiling blogs we find, and we want YOUR help to find them. ...
