Microblogging: The Internet&8217;s Best Brand Advocate Builder | Search Engine People Blog (3)
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Dave Snyder (4)
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Search Engine People Blog (26)
1 day, 13 hours
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Microblogging platforms like Twitter, Plurk, and FriendFeed are amongst the newest darlings in social media;their popularity based largely on the immediacy of their message. As with any social media platform that grows in popularity, Internet marketers are eager to figure out how to leverage microblogging platforms in their social media campaigns. Questions about monetization, the stability of the platforms, and tracking efforts have been fodder on marketing blogs since their inception. The one way you ...
Government 2.0: Whatâs Your Brand? (5)
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Mark Drapeau (6)
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Mashable! (2158)
1 day, 15 hours
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This is part of an ongoing series about government 2.0 written by Dr. Mark Drapeau. To view previous posts in the series click here. I’m a member of Generation X, and it seems to me that when I was young the character of Uncle Sam was still used on television, radio, and in common conversation. What’s our brand now? Sam’s getting a little old, invented in the early 1800’s as he was – What’s Sam ...
HP Rebranding (2)
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Freddy (29)
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advertising/design goodness - advertising and design blog (29)
2 days, 21 hours
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HP has decided to join the glossy button bandwagon, and now the logo almost looks like a SUPERHERO!! (I don’t mean that in a good way though) They have decided to move away from the rounded rectangle and go with a circle. The HP now has a “fancy” bevel to it as well. For some reason i also see the word NO in the new logo now. Overall I don’t think this is an improvement ...
Event Sponsorships: Forgetting the ROI? (1)
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Mark Ritson (2)
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Branding Strategy Insider (2)
3 days, 17 hours
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It all started with a flash of American superiority and a bruised royal ego. In 1851, a yacht owned by the New York Yacht Club easily beat 15 of the fastest British yachts in a race around the Isle of Wight. Surprised at the result, Queen Victoria was reported to have asked who had come second and was politely informed: 'There is no second, your Majesty.' The America's Cup had begun. After 156 years and ...
nike human race: the day after (1)
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darryl ohrt (12)
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brandflakesforbreakfast (12)
3 days, 22 hours
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Yesterday, NikePlus put together a pretty spectacular international event. The Human Race. It's reportedly the largest race in history, and inspired more people to run a 10K race together than ever before.Here's why this was an awesome brand event:+ Nike has influenced thousands - maybe hundreds of thousands of runners to run a race for the first time. That's something that many beginners never achieve. Runners will always remember their first race, and now these ...
Free Marketing Strategy eBook (1)
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servantofchaos (5)
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Servant of Chaos (5)
5 days, 4 hours
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Earlier this week I received a LinkedIn question from Jay Ehret, wondering whether I knew of any good, free eBooks on marketing. Unfortunately, most of the eBooks that I knew of were not free. But then, yesterday, Andrea Vascellari, sent a message on Twitter advising on the availability of a free marketing strategy eBook. From a quick scan, "Strategic Communications Planning" by Dave Fleet is a great introduction to the steps required to develop a ...
Better and Better (1)
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admin (1702)
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theappleofmyi.com (0)
5 days, 21 hours
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So, The Do Lectures are coming closer (next week) and my list of essentials is pretty much ticked off. I felt VERY out of my depth purchasing a sleeping bag as requested by howies, but it seems like a good one and is very comfortable with some great features (funny that, techy features). It gets better and better though - one of the blogs I read is Church of the Customer - all about customer ...
Social Media: Ideal for Branding and Not Sales? (4)
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Kyle Lacy (21)
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KyleLacy.com (21)
5 days, 22 hours
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An interesting post flowed through my Google Alerts email this morning from Digital Response Media. The post was entitled: Social media ‘ideal for branding.’ The point of the post was to explain how the digital marketing manager of British Airways, Chris Davies, uses social media to raise the profile of his brand online. Basically, he finds extreme value in user generated content on the web. There was an interesting quote in the piece from Mr. ...
Top 10 Tips for Social Networking Success (22)
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blonde20 (18)
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Blonde 2.0 (18)
6 days, 16 hours
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Post written by guest author Megan O’Neill As sites like Facebook, Twitter and Digg continue to grow, it is becoming increasingly apparent to everyone that investing in your social networks can be one of the best ways to promote yourself or your brand. However, when you are new to the world of social media you may not have the slightest idea about how to get started. If you are still just testing the waters, these ...
Does Social Media Scale? (2)
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servantofchaos (5)
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Servant of Chaos (5)
6 days, 21 hours
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Over the past week or so there have been a series of ideas coming together in my mind. I had been struggling to pull them together into a coherent framework until I saw this post by Peter Kim. He asks some difficult questions around the benefit of social media, but goes further -- suggesting that social media does not scale: One-ninth of the WORLD's population watched the 2006 FIFA World Cup final. Social media vs. ...
P&G going to town with their laundry brands (1)
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Anjali Ramachandran (0)
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Marktd (0)
6 days, 23 hours
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Procter & Gamble is certainly pulling out all the stops to forge partnerships with all manner of brands so that its new laundry detergents Tide Total Care (a 'sort of an anti-aging line for clothes, using… Continue reading
Bruceclay.com - Meet BackType: Fun New Reputation Management Tool - SEO Blog (2)
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Lisa Barone (4)
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Bruce Clay, Inc. Blog (6)
1 week
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While it's not quite Trackur, have you played with BackType yet? I'm not usually one to hype things immediately after launch, but I've been playing with BackType over the past 24 hours and I have to say I'm liking it in a big way. If you missed yesterday's TechMeme crazy, BackType is a cool new blog comment aggregation service that grabs what commenters are saying from across the Interwebz and places them into one keyword-focused, ...
Should internal brand advocates truly be themselves online? (5)
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tamera (0)
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(3i) (0)
1 week
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Recently there’s been a heated exchange between RichardatDell and Amanda Chapel on Twitter regarding the lines between personal and professional when representing a company in the social media space. Without getting into the, ahem, personality conflicts between them and taking sides, I do think it’s an interesting and relevant subject to explore. Where is the line between a “community evangelist’s” personal opinions and the company they represent? Does it matter in our new digitally connected ...
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RichardatDELL said:
I have commented here on the importance and value of personal relationships, not mere transactions, as well as importance and value of people connections across all stakeholder relations
The Ten Worst Non-Automotive Product Tie-Ins With Automotive Brands [Ten Non-Automotive Product Automotive Tie-Ins] (3)
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Matt Hardigree (13)
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Jalopnik (48)
1 week, 1 day
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The Porsche-branded kitchen earlier this week reminded us that automotive marketing gurus like to use their considerable name equity to brand products having nothing to do with cars. While sometimes this can help increase brand identity with the masses, here's our list of the ten auto-branded products which decrease brand equity and dilute brand stature. 10. Jeep Stroller Though parents haven't been buying Chrysler vehicles as quickly as the company may like, they love those ...
Twitter as a Branding Opportunity (10)
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Mike Gunderloy (158)
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WebWorkerDaily (349)
1 week, 1 day
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We’ve written before about the importance of building a personal brand for independent web workers, and others have pronounced it a “prerequisite for career success.” If you’re a believer in this idea, and you have a Twitter account, there’s an easy way to help define and promote your own brand: use your Twitter page background. I picked up on this idea from @Pistachio, though it’s been going around. The screenshot is from my own Twitter ...
The Ten Worst Non-Automotive Product Tie-Ins With Automotive Brands [Ten Non-Automotive Product Automotive Tie-Ins] (1)
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Matt Hardigree (13)
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Jalopnik (48)
1 week, 1 day
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The Porsche-branded kitchen earlier this week reminded us that automotive marketing gurus like to use their considerable name equity to brand products having nothing to do with cars. While sometimes this can help increase brand identity with the masses, here's our list of the ten auto-branded products which decrease brand equity and dilute brand stature. 10. Jeep Stroller Though parents haven't been buying Chrysler vehicles as quickly as the company may like, they love those ...
Update: Toko (1)
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Antonio (74)
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AisleOne (9)
1 week, 1 day
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Fresh new work by one of my favorite studios. Spread The Love : del.icio.us | Reddit | Digg | Facebook | Technorati | Google | StumbleUpon
The Strategy of Consulting (1)
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Jack Trout (0)
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Branding Strategy Insider (2)
1 week, 2 days
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Not too long ago Management Consulting News asked my opinion on business strategy and the consulting industry. Maybe you will share my opinions. Maybe you won't.So much has been written about business strategy that it’s hard to sort through—what is your definition of strategy?There’s no end to the jargon-rich writing on business strategy, so I like to keep my definition simple. Your strategy describes what makes your business unique, and what is the best way ...
TREND HUNTER - The Latest Trends (30) permalink
(TrendHunter.com) Hotel Sax Chicago is in the heart of downtown Chicago at Marina City. A great situation on the Chicago River close to North Michigan Avenue shopping, Loop theaters and all the wonderful River North hotspots.…Shared by Arturo (8)Contribute comment
