The Brand is in Your Head (3)
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Valeria Maltoni (77)
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Conversation Agent (71)
1 day, 21 hours
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Truly, it's a matter of perception. All of it. Current economic climate included. Noah Brier has a thought-provoking post about, among other things, the death of reality. He says:While there's lots of stuff that makes up the economy, ultimately it's mostly a bunch of people's perceptions about how the economy is doing that drives it. In a state of perceived crisis (such as now), we all react by following the leads of others, even though ...
Useful study on Social Network Marketing on Facebook and Myspace (1)
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Dan Thornton (15)
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TheWayoftheWeb (9)
5 days, 10 hours
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I’ve finally had a chance to sit down and read Tom Chapman’s study of Social Network Marketing, Engagement Marketing and Brands, which specifically looks at marketing on Facebook and Myspace from the perspectives of both social network users, and brand executives from the likes of innocent drinks and BBC Radio 1. It’s quite unusual to see a report from someone who isn’t linked to either the network in question, or an agency which may be ...
Subconscious Warm up: How Brands Have an Effect on Your Behavior (1)
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Marketing & Strategy Innovation Blog (34)
6 days, 13 hours
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by: Scott GoodsonIf you ask Rob Walker (who writes about consumer culture for the New York Times Magazine), about the influence of brands on you and culture, he will barely blink an eye before responding: "subconscious behavior." Here is his article from this weekend's NY Times Magazine. Wonderful reading if you're into cultural movements. Here is the link to the NY Times.
The Big Risk for Corporate Trust Agents (18)
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chrisbrogan (818)
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chrisbrogan.com (734)
1 week, 1 day
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What if you made an amazing product that people loved, and could recognize by the name alone? They knew your packaging. They knew the promise of what you offered, and they were lining up to buy it. And then, what if you moved on from that product and that brand, and had to start again? That’s the basic story of Wally Amos and Famous Amos cookies, but it might also be the story of corporate ...
Democreated (1)
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farisyakob (26)
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Talent imitates, genius steals (26)
1 week, 1 day
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Democreated is hoping to crowdsource a brand from scratch. By filling out the questionnaire you help shape the nature and focus of the brand and receive partial ownership of it. The site launched yesterday and after 100 days they are going to sell the democreated brand to any company willing sell a product that adheres to the principles and guidelines that have been voted for. If the sale goes through they will share the proceeds ...
Car of the Future, or Car We’ve Already Had? (3)
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Amanda Gravel (8)
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Social Honeycomb (8)
1 week, 4 days
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Via Popgadget, via Engadget: The Chrysler GEM Peapod might be the car of the future, or it could be just the grown-up version of the coolest toddler toy evah. They look like they’re about the same size, anyway… You be the judge: Chrysler Little Tikes
Greg Verdino: Marketing, Media & Trends: Social media change needs to come from within (4)
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Greg Verdino (25)
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Greg Verdino's Marketing Blog (25)
1 week, 5 days
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If you read this blog regularly or have heard me speak at conferences you probably know I believe that before any company trips over their own feet to market to consumers through social media, they should be using the same tools, technologies, principles and philosophies to transform their businesses from within. I blogged about this very topic a couple of weeks ago (unwittingly inspiring Barrack Obama to use the phrase "lipstick on a pig") and ...
Mobile ftw (my mobile marketing presentation) (1)
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Greg Verdino (25)
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Greg Verdino's Marketing Blog (25)
1 week, 6 days
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A couple of weeks ago I mentioned that I was putting together a presentation about mobile, and got lots of great input from some of you. Well, tomorrow (or today, depending on when you catch this post) is the day I'll deliver that presentation to an auditorium full of marketers. My storyline? 2009 may not be the year of mobile but that doesn't mean marketers can't find smart, effective ways to innovate in the mobile ...
Why brands need to take blogs seriously (1)
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bhatnaturally (4)
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Bhatnaturally (4)
1 week, 6 days
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Over the last year or so, Indian agencies and clients have come to terms with the fact that blogs are too important to be ignored. I have been part of meetings where stuff like 'let us start our own blog' to 'how do we get blogs to talk about this?'. Almost every major brand today promises to implement a 360-degree approach. The inclination to be a part of this 'blog stuff' is real. The issue ...
Goodbye Virgin… Hello Absolute by Russ Williams (1)
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adam (96)
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One Golden Square (13)
2 weeks, 1 day
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It’s just dawning on me that today Friday 25th of September 2008 is the last full day of the radio station that we know and love as Virgin Radio. It’s been an incredible journey, one worthy of a meaty tome and believe me, as the only original member of the team, it is one that I would cherish writing. It is in my plans for the future. Virgin Radio was formed after Richard Branson successfully ...
A Brief History of Virgin Radio by Adam Bowie (2)
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adam (96)
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One Golden Square (13)
2 weeks, 2 days
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So as the lights come down on 15 and a bit years of Virgin Radio, I thought it might be worth giving everyone a whistlestop history of Virgin Radio - how it came about and some of the things that have happened here over the years. Look for a more personal version history of Virgin Radio from Russ Williams at 12.15pm today - the only person who’s worked here since the very start. 1990-92 Virgin ...
Dim bulbs, branding irons and sacred cows (1)
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Greg Verdino (25)
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Greg Verdino's Marketing Blog (25)
2 weeks, 3 days
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Last night I picked up a copy of Branding Only Works on Cattle, a new marketing book by my business buddy Jonathan Salem Baskin. Clearly, I haven't read the damn thing already so this isn't a proper review. Think of this as a heads up -- cuz I'd wager that Baskin has crammed some interesting ideas between the covers. His thesis goes something like this: Branding as we know it is as dead as the ...
Inserting Ads into Song Lyrics (1)
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Dan Gould (150)
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PSFK (271)
2 weeks, 3 days
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While singers have been known to drop a brand name or two during the course of a song, it all seemed like a natural part of the lyrics. But as we’ve reported before, the practice of paying artists for mentioning a brand is exploding in popularity. A recent Wired article tells the story of an e-mail accidentally sent to an anti-advertising group, which ended up shedding light on the secretive practice. Wired reports: A e-mail ...
Web + Mobile Strategy: δεκατρία μοιραία λάθη (1)
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Στάθης Χαϊκάλης (2)
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Think positive! :: blog (2)
2 weeks, 5 days
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Τα παρακάτω σχόλια αφορούν είτε Πρόσωπα που είναι Brands (πολιτικοί, κλπ), είτε Διευθύνοντες Συμβούλους και Marketing Directors εταιρειών, είτε ηγέτες ΜΚΟ. Ο κατάλογος έχει συγκεντρωμένες ορισμένες παρατηρήσεις, από την συσσωρευμένη εμπειρία, ως προς τους λόγους που αποτυγχάνει το εγχείρημα Οργανισμών και Προσώπων να αποκτήσουν μια σύγχρονη παρουσία στο σημερινό ψηφιακό κόσμο. 1. ΕΙΝΑΙ ΠΡΟΩΡΟ ΓΙΑ ΤΟ ΣΧΕΔΙΑΣΜΟ, ΥΛΟΠΟΙΗΣΗ WEB STRATEGY. Κεφαλαιώδες λάθος… Δείτε γύρω σας, εν έτη 2008: κάποιος ανταγωνιστής σας έχει ήδη προχωρήσει και ...
State of the Blogosphere 2008: One Girl’s Impressions (1)
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Amanda Gravel (8)
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Social Honeycomb (8)
2 weeks, 5 days
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Some of us have been wondering what the hepcat Technorati has been doing lately, and it seems they’ve been working on the State of the Blogosphere 2008 report, the first installment of which actually imparts some very interesting tidbits. Here’s what jumped out at me: Blurry Lines I really like the section of the report about the lines blurring between blogs and mainstream media. By now, unless you’ve been hibernating while living in a cave ...
Microsoft trumps Apple in battle of the brands (1)
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News items | ZDNet (8)
2 weeks, 5 days
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The iPhone maker languishes in 24th place in the Best Global Brands 2008 survey, while tech companies including Microsoft and Google chase the No. 1 brand, Coke. Apple may currently be king of consumer gadgets but the company is failing to hit similar heights in a list of the...
19 referências e 5 blogs para tudo o que for logótipos! (2)
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RC (17)
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2.0 Webmania - It's All About the Web (19)
3 weeks
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Best Brands of The World [PR6 | AR 4531 | Del.icio.us 12074] Provavelmente o mais conhecido dos sites de logótipos. Navegação por categorias, autor, país e histórico de uploads que remonta a Janeiro de 2001. O número de marcadores del.icio.us a ultrapassar os 12000 utilizadores ilustra bem a popularidade deste site. Disponibiliza logótipo nos formatos: GIF, AI, EPS, CDR e PDF (guidelines). Entre 65000 e 70000 logótipos. . Logotypes.ru [PR6 | AR 91656 | Del.icio.us ...
Crisps and Conversations (1)
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Iain (13)
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crackunit.com (12)
3 weeks
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I’ve been a bit of a sceptic about interactivity and FMCGs. Most of the time they just create digital litter. Maybe it’s just because I’m a big fan of crisps. But Walkers seem to be doing some peculiarly interesting things around conversations and their brands. Firstly the brilliant ‘Do Us a Flavour’ campaign. (If you’ve not seen it, they’re getting people to submit new flavors of potato chips. If you submit the winning flavour you ...
Brands Bands Fans (2) permalink
As digital crashes into the music economy like a meteorite, just what will emerge in the new world left in its wake? ContentNext presents EconMusic, a conference held at the Natural History Museum in London (23rd September), focusing on the key strategic issues surrounding the emerging economics of digital music, and investigating what the music business is likely to evolve into. www.contentnext.comShared by Live & Direct (21)Contribute commentLeather Soul Hawaii (2) permalink
Back in stock in sizes 6-11.5D! (Tru-Balance Last, $595.00)Shared by ayn (16)Contribute comment
