When Subscribers Use SWYN, You Win (1)
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by
Chad White (4)
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Email Insider (15)
3 weeks, 2 days
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We're all very familiar now with forward to a friend (FTAF), which allows your subscribers to share your emails with others via email. It's an easy way to empower your subscribers to influence others on your behalf. Roughly half of the retailers that I track offer FTAF in their emails. But that's the Email 1.0 way of sharing email content. In the Email 2.0 world, you should also give your subscribers the option of sharing ...
