Making Print Pubs a Vital Part of Web 2.0 (1)
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Dan Pacheco (4)
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MediaShift Idea Lab (22)
2 months, 3 weeks
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In the 13 years I've been involved in online media, I've learned firsthand how dangerous it can be to be lead by ideology. Ideals are great, but if you become too invested in them they can blind you to the real needs of the customers you're trying to serve. And when it comes to innovation - which is part of the brand of The Bakersfield Californian newspaper where I work - the temptation to drink ...
