Zappos and EGM: Employee-Generated Media (2)
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Augie Ray (11)
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Social Media Today (43)
1 day, 9 hours
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One aspect that is too often omitted from Social Media discussions is the increased importance of front-line employees. In the "old days," companies had many employees who spoke one-to-one with cust...
Announcing a new Praized community: At Home with Kim Vallee (1)
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tanmcg (2)
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The Praized Media Product Blog (2)
2 days, 17 hours
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Praized is tickled fuchsia to announce that lifestyle and entertaining expert Kim Vallee has added our platform to her elegant and insightful blog At Home with Kim Vallee. Kim’s blog focuses on the finer things in life relating to entertaining, home decor, dining, gift ideas, travel and all things trendy and stylish. Her recommendations are always on target and ‘drool-worthy’ and result in long lists of new items to buy and places to check out. ...
Social media marketing scalability issues - are they real or self-inflicted (3)
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François (15)
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emergencemarketing.com (6)
3 days, 13 hours
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There are very few social media marketing programs that scale to the point where they can truly be useful to multi-billion dollar companies. But why is that? Part of the problem, as I have described before, is self-inflicted. Many CMO’s know they need to dabble in the space, but that is all they do - run small pilot programs that don’t make a difference. The problem with this approach is that the dynamics of small ...
alles-marketing oder was? (1)
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Sebastian Voss (2)
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Marketingberater 2.0 (2)
3 days, 23 hours
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Nein, liebe Leser, ich muss euch enttäuschen, es folgt kein Bericht über Googles Neugeborenes - Chrome. Das kann man heute Morgen an vielen anderen Orten in der Blogosphäre nachlesen. Außerdem möchte ich meinen Blog nicht zu sehr in die Techie-Richtung drängen. Wir konzentrieren uns lieber wieder aufs gute alte Marketing, genauer gesagt auf eine neu gestarte Expertenplattform. An Ort und Stelle sollen sich hier Marketer vereinen und gesammeltes Know-how bündeln. Der Web 2.0 Jüngling hört ...
Will Facebook's Engagement Advertisements engage? (1)
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How to Start a Movement in 7 Easy Steps (2)
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Nathan McGee (0)
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Social Media Today (43)
1 week, 1 day
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“You say you want a revolution Well, you know We all want to change the world” - The Beatles In this day, people really have a lot of power. The Internet has been the great equalizer with social movem...
Consumers in Charge: Shaming Brands with Social Media (2)
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Augie Ray (11)
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Social Media Today (43)
1 week, 1 day
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We've already seen it many times, and it will happen many, many more times in the future. The sweep of the Internet combined with the power of Social Media is amplifying brand missteps and furnishing...
Picking an internal collaboration tool - Who’s on your list? (2)
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Veronica Giggey (1)
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Social Media Group (9)
1 week, 1 day
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Before I begin, I need to start out with two little housekeeping items: This is my first blog post. I’m not telling you so you’ll take it easy on me, I’m telling you because it’s a special day for me and I felt compelled to acknowledge it. I’m a project manager at SMG and as far as jobs are concerned I think I got one of the good ones. I get to work in an ...
Social Media, the Law, and the Court of Public Opinion (1)
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Augie Ray (11)
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Social Media Today (43)
1 week, 2 days
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Which is more important? The law or public opinion?In criminal matters, the answer is the former; but for civil matters--particularly for those of us who live in the world of brand perception and loya...
FreshNetworks Blog » Blog Archive » Your own branded online community vs advertising on Facebook (3)
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Charlie Osmond (0)
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FreshNetworks Blog (0)
1 week, 2 days
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Advertising Age has today reported on an interview with Mike Murphy, VP-media sales at Facebook. Mike is talking about their newest mechanism for brands to connect to Facebook users. An aside: Some people have a go at Facebook for trying so many different ad models. I certainly don’t hold this against them. Right now, they: have advertisers reporting poor returns when using current Facebook ad services are burning cash at a rate of around $150M ...
What is a Community? (3)
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Jacob Morgan (11)
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Social Media Today (43)
1 week, 2 days
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Nowadays if you ask people why they are using social media (or want to) you are more than likely to get a response that sounds like one of the following: “I want to use social media to interact with m...
Required reading - An anthropological introduction to YouTube (2)
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Matt Rhodes (0)
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FreshNetworks Blog (0)
1 week, 3 days
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You may remember a post where I highlighted a video that demonstrated what Web 2.0 was in a very visual form (see here). Well, I came across another great video from the guys at Kansas State University. Michael Wesch, Assistant Professor of Cultural Anthropology at Kansas State University and head of the Digital Ethnography Working Group, presents a view of YouTube from an anthropological perspective. From exploring the fact that more content has been added ...
Use Ning to Build a Community Around Your Personal Brand (3)
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Daniel Schawbel (2)
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Social Media Today (43)
1 week, 3 days
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I first become very interested in Ning when I interviewed Gina Bianchini (the co-founder) for the 3rd issue of Personal Branding Magazine. Ning hosts more than 275,000 networks. I’ve joined quite a fe...
T-Mobile will be first with Android phone (1)
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Nathaniel (2)
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Mixx Picks (0)
1 week, 3 days
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Mixx communities are great! A friend here at the office pointed me to the Operating System community this morning and I found tons of interesting articles, including this one.
Social Media: 2008 to 2011 (2)
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Augie Ray (11)
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Social Media Today (43)
1 week, 4 days
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Think back to 1995. Many people were just hearing about this thing called the "Information Superhighway" and companies were trying to figure out if and why they needed a Web site. Back then, the bigge...
The right balance between protecting and annoying your community champions (1)
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François (15)
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emergencemarketing.com (6)
2 weeks
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When you have a vibrant community, you need to protect your members from other members who might not have the best interest of the community at heart - like spammers or bullies. Sometimes it becomes hard to do that, especially when you have the wrong tools - like Facebook, which does not allow you to communicate with your members if you have a large group, or does not allow you to manage the membership easily, ...
LearnNB President calls for Humility (1)
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Harold Jarche (0)
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Harold Jarche (8)
2 weeks, 2 days
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I’ve been involved in some way with LearnNB since its inception in 2003. For the most part, it’s been very much a maintenance of the status quo kind of professional/industrial association. There have been some interesting conferences but the association has produced few tangible results. I worked as a paid contractor for LearnNB this Spring, after a long arm’s-length relationship (some of which I explained in Rx for NB Learning). The main reason I took ...
Community bubble… (3)
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François (15)
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emergencemarketing.com (6)
2 weeks, 3 days
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With every company wanting to jump on the community bandwagon you see some pretty silly things happening these days. One such funny community is the new P&G Tampax social network (ok, they don’t call it that way), which my partner Lois pointed out to me yesterday. Of course, coming from a company that calls Vocalpoint a community instead of a multi-level marketing effort, or their connect + develop effort a product innovation industry collaboration effort ...
Ein Dienst für alle Blogs, Tweets und Updates: Ping.fm (2)
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Simon Columbus (0)
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Dr. Web Weblog (8)
2 weeks, 4 days
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Unbestritten das wichtigste an Web 2.0-Diensten ist die Community. Dumm nur, dass es so viele Microblogging-Anbieter und Social Networks gibt - die alles tun, sich voneinander abzuschotten. Gerade im Bereich Microblogging haben zahlreiche Nutzer Accounts auf zwei oder mehr Plattformen - die alle mit den gleichen Updates gefüttert werden müssen. Ping.fm verspricht, dieses Problem zu lösen. Durch den Service - aktuell noch im geschlossenen Beta-Status, Einladungen sind allerdings leicht zu bekommen - kann man mit ...
E-consultancy - Internet Marketing News and Blogs (12) permalink
Facebook's ill-fated Beacon failed to successfully solve the problem that has plagued advertisers on social networks - dismal results. In fact, it became a legal liability for some of them.Shared by andré.friedrichs (57)Contribute commentE L S U A ~ A KM Blog Thinking Outside The Inbox by Luis Suarez (4) permalink
And we keep moving on! As you may have noticed already, over at Sweettt.com, Matt Simpson, co-host along with myself of The Sweettt Show, has just created a blog post a few hours ago, where he is sharing the next episode from our podcasting series on the topic of "How to Make a Great Podcast". But before moving on further on sharing a few thoughts about it, I thought I would go and clarify a ...Shared by Doug Cornelius (6) rnordman (0)Contribute comment
