Show Me Proof of Performance (1)
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Karon (2)
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Marketing Words Copywriting Blog (2)
3 days, 11 hours
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I have never shaken my head quite so much. I’ve been doing a copywriting review for a new client and have been absolutely shocked at most of their content. Before I do a review, I ask the client to complete a questionnaire. In their answers, this particular client would make comments such as, “Our testing shows site visitors don’t like ________, but it’s important to the owners of the company so we left it.” Everybody ...
4 Facts Every Marketer Needs to Know About Refunds (1)
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Bob Bly (2)
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The Total Package (2)
4 days, 15 hours
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Many marketers, both large and small (and I include myself among the latter) go bonkers when customers return products for a refund. As BK, an executive with one of the biggest and most famous direct-marketing publishing companies, told me, "Our books contain great information, incredibly valuable. Why should we allow someone to read the book, benefit from all that great content, and then cheat us by sending it back for a refund?" If you feel ...
How Can Blogging Help Writers Make More Money? (1)
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http://ReplytoYaro.com (Yaro Starak) (9)
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Entrepreneurs-Journey.com by Yaro Starak (9)
1 week, 1 day
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I’m doing a lot of interviews lately, but this was definitely one of the best. Ray Edwards has embraced blogging wholeheartedly and is making serious changes to his business model to focus on his blog as the linchpin of his operation. Ray’s core skill is copywriting and he has a lot of students who learn from him how to use words to their advantage. We’re talking authors, freelancer writers, copywriters, speakers and general small business ...
How to Jolt Your Reader Into Paying Attention | Copyblogger (16)
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Sean D'Souza (3)
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Copyblogger (183)
1 week, 4 days
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Drama. Drama jolts a reader into paying attention. Novels use it. Movies use it. TV uses it. There’s no reason why your content shouldn’t use it. And one of the best ways to create drama is to disagree with your headline. (Yes, I said disagree). So let’s look at an example: Headline: The Logical Case For Increasing Your Prices First Paragraph: Let’s do something really stupid: Let’s avoid increasing your prices. Let’s decrease them instead. ...
The Psychology of Numbers in PPC Ads (2)
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Linda Bustos (16)
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Get Elastic Ecommerce Blog (16)
1 week, 4 days
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What’s more effective — “20-50% off” or use “up to 50% off?” vs. According to Marketing Experiments‘ Dr. Flint McLaughlin, whenever you use an X-Y range in your ad, most people will revert to the first number as the mean (average) standard. In other words, on a range of 35-50%, one will assume that 50% off is the exception, and most items are 35% off. (Slide 18 of PPC Live Optimization Clinic replay) Based on ...
How to Jolt Your Reader Into Paying Attention (3)
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Sean D'Souza (3)
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Copyblogger (183)
1 week, 4 days
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Drama. Drama jolts a reader into paying attention. Novels use it. Movies use it. TV uses it. There’s no reason why your content shouldn’t use it. And one of the best ways to create drama is to disagree with your headline. (Yes, I said disagree). So let’s look at an example: Headline: The Logical Case For Increasing Your Prices First Paragraph: Let’s do something really stupid: Let’s avoid increasing your prices. Let’s decrease them instead. ...
Are you expecting too much from your marketing? (1)
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Drew McLellan (17)
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The Marketing Minute (17)
1 week, 5 days
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Did you read the paper today? Or watch TV? Spend any time on Facebook or some other website? Did you see an ad for something you wanted? Or read an article about a service provider you'd been considering? Did you leap up from your chair, rush to the car and go immediately to that store or business to make a purchase? I doubt it. That's not the way advertising works. It's not instantaneous. It is ...
The Most Important Advertising Question (1)
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Gary Bencivenga (0)
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The Total Package (2)
1 week, 5 days
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Ask this simple 5-word question, stand back and watch your breakthroughs — and response — erupt. Dear Marketing Top Gun: In this Bullet, you will learn a simple five-word sentence that gives you an almost unfair advantage in boosting your response, outselling your competition and triggering an ongoing stream of creative breakthroughs. Asking this simple question is the easiest way I know to get yourself and your staff to think outside the box. It can ...
Are You Trustworthy? (12)
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Sonia Simone (28)
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Copyblogger (183)
1 week, 5 days
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Business and personal bloggers might seem to be on two ends of a spectrum. On the one side: logic, strategy and profits. On the other: empathy, passion and heart. Never the twain shall meet, right? There’s one point where they do come together, though. Whatever moves you to build an audience for your content, you need to inspire one key response. More than admiration, money or attention, you need to earn your audience’s trust. Prove ...
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geoff said:
Such a good article, gets to the heart of the matter.
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Elizabeth said:
"Get as naked as you dare." love that. takes a confident person to strip down to skin....
Are You Trustworthy? (1)
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Sonia Simone (28)
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Copyblogger (183)
1 week, 5 days
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Business and personal bloggers might seem to be on two ends of a spectrum. On the one side: logic, strategy and profits. On the other: empathy, passion and heart. Never the twain shall meet, right? There’s one point where they do come together, though. Whatever moves you to build an audience for your content, you need to inspire one key response. More than admiration, money or attention, you need to earn your audience’s trust. Prove ...
How to Profit From Testimonials… Even With No Testimonials! | Copyblogger (26)
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Dean Rieck (11)
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Copyblogger (183)
2 weeks, 1 day
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So far in this series, we’ve discussed why testimonials are so powerful, how to collect testimonials with my “SPURF” system, and 10 ways to make your testimonials work harder. But what if you don’t have testimonials? What if you need other ways to give your credibility a boost? No problem. Yes, testimonials are a great way to support and prove the claims in your copy. They also engage the “bandwagon” effect–the more people doing it, ...
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Simon said:
Nothing compares to the social proof that comes with a customer who has used your product vouching for it. The more raw and natural the testimony the more effective.Getting real customer testimonies is as easy as approaching thought leaders or early adopters. Off them a free copy of the product if they agree to provide testimony.There testimony is to be honest event if negative & for their effort they can have a free product.I ask them to pay for the product up front as collateral until you get the testimony. Once the testimony is received you refund their money.This serves as a double purpose in that if they product is well received and the testimonies are good you publish them.If the testimonies are negative you don't publish them but use the feedback, Its valuable research & depending on the price of the product worth every cent for having given it away.This works best with low value items & info products. High value items it wont work for.
Email Marketing Tips: Introduction to Email Copywriting @ chrisg.com (4)
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Chris Garrett (40)
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Chris Garrett on New Media (20)
2 weeks, 1 day
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Email copywriting is probably the one aspect of actually doing email marketing that people either fuss over or neglect. People either doubt their abilities in this area, don’t think about it or over estimate. Bloggers, being writers, would expect to be ahead of the game, but sadly that is not always the case. While a couple of years ago it was common to see newsletter writers brag that they write 50 or so articles a ...
Content is koning. Of toch niet? (1)
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Roy (0)
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chapter42 (0)
2 weeks, 1 day
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Wat bepaald de grootheid van een Koning? Hoe hij regeert? Hoe hij zijn onderdanen voorziet in allerlei diensten en gemakken? Hoeveel belasting hij heft? Of moeten we het over een andere boeg gooien. Is de grootte van een koning niet afhankelijk van zijn koninkrijk en de pracht van zijn troon? Lang geleden leefde er een koning welke de goedheid zelve was. Hij zorgde voor zijn vijftig onderdanen, hij hief weinig belastingen en had de economische ...
Vuoi Essere Letto? Elimina Le Parole Inutili (1)
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Emanuele Bolondi (0)
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Marketips.net (0)
2 weeks, 1 day
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“Ho scritto questo racconto più lungo del solito, semplicemente perchè non ho avuto il tempo per farlo più corto” (Blaise Pascal). Riassumere un concetto non è semplice, e spesso anche io mi perdo quando comincio a scrivere :) E’ risaputo che nel web tutti vanno di fretta, ma se vuoi che i tuoi testi siano letti da cima a fondo, inizia con l’applicare quest’abilità. Il trucco sta nel rileggere tutto cio’ che si è scritto, ...
A quote from Install Photosynth page (3)
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Simon Willison (0)
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Simon Willison's Weblog (92)
2 weeks, 2 days
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Unfortunately, we’re not cool enough to run on your OS yet. We really wish we had a version of Photosynth that worked cross platform, but for now it only runs on Windows. - Install Photosynth page
Michel Fortin: People Do Judge Authors By Their Covers (1)
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Jack Humphrey (9)
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The Friday Traffic Report (9)
2 weeks, 3 days
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Guest Post By Michel Fortin I do believe what Dan Kennedy says, when he says clunky copy outsells clean copy. But not all the time. And recently, a university study proves this point. People have a tendency to forge not only a lasting opinion based on first impressions but also a blanket opinion that pervades all other areas as well. The adage, “a first impression is a lasting one,” is not only temporal (i.e., the ...
How to Increase Engagement and Authority With Quotations | Copyblogger (2)
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Brian Clark (60)
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Copyblogger (183)
2 weeks, 4 days
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Everything of importance has been said before by somebody who did not discover it. ~Alfred North Whitehead A great quotation is gold to a perceptive writer. You can instantly boost reader engagement with the right bit of wisdom or wit. And when writing to persuade, you can bolster your arguments by pointing to the words of the well regarded. In other words, author Anatole France nailed it with this: When a thing has been said ...
The most brilliant outdoor campaign ever (11)
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Drew McLellan (17)
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The Marketing Minute (17)
2 weeks, 4 days
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The rules for outdoor advertising are very simple. Never use more than 7 words Always use an attention getting visual Include the company logo Leave the boards up for a minimum of 30 days to achieve frequency goals Buy several locations to increase reach The most brilliant outdoor campaign broke every one of these rules. Every single one. I use this campaign as an example in many of my presentations and wanted to share it ...
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Valerie said:
Other than just my fondness for upstate, I think this is quite brilliant.
Does Your Website Smell? | Copyblogger (15)
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James Chartrand (20)
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Copyblogger (183)
2 weeks, 5 days
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Now that’s an odd question, right? We all know that websites don’t smell (at least not literally). But if you’ll bear with me, I’d like to demonstrate the importance of emotion in your copy, and what types of emotional imagery your copy needs to conjure up. To understand why emotion matters so much when selling online, all you have to do is observe almost any shopper in a physical store. Watch what the person does ...
Nerdy Affiliate (2) permalink
Just thought I’d post some interesting posts I found from my Google Reader. I follow quite a number of blogs and found some of these posts to be very interesting. I hope you find them helpful! Writing explosive ad copy is an important skill to have as a marketer. Your ad copy needs to entice people to click and to buy whatever you’re promoting. TrafficTacticsBlo... has a nice list of 77 “silver bullets” to enhance ...Shared by NerdyMarketer (8)Contribute comment
