By Stephanie Miller Global Markets Catalyst I'm on a plane, and the gentleman next to me on the plane is the CMO of a large multi-brand retailer. After exchanging introductions and pleasantries, I ask him if he's happy with his email marketing program. The resulting conversation was fascinating, and typical of those we have with our clients while trying to help email program directors make the case to executive management about investment in the channel. ...

By Stephanie Miller Global Markets Catalyst At the DMA Annual event this month, I spoke with many B2B marketers about the particular challenges they face in these rough economic times. Basically, the economy is a mess, budgets are squeezing, our clients are all afraid to make investments. The good news is that email marketing is a great tool for building relationships and adding value to your customer relationships. Instead of just sending more product announcements, ...

By Stephanie Miller Global Markets Catalyst There are so many elements to a successful email program, that often when asked for our "secrets to success" we pause in a quick effort to prioritize the various factors. Thus, it was great to lead a panel at Shop.org last month of extraordinary retailers who are doing smart, creative things with email in order to drive higher return. During our prep, we had long, rambling conversations about what ...