You may have heard or seen information about a growing technology called 2D bar codes (sometimes called QR, or "Quick Response" bar codes). These bar codes are a way to encode information, just like conventional bar codes - but 2D bar codes can encode significantly more. This information can be read by devices with cameras, such as cellphones. 2D bar codes are especially exciting because they allow readers to "click" on interesting print ads with ...

One of the most important elements of any successful print campaign is tracking, and there are several response methods to choose from. These include vanity URLs, coupon codes, unique telephone numbers, and non-competitive Google search terms. But how do you decide which one is right for you?Now, you can include multiple response types with our experimental custom-designed consumer response tag, or CRT. The CRT allows you to list multiple calls-to-action in one easy-to-find place: the ...

To make it even easier to reach your desired audience, Google Print Ads has recently launched some new demographic targeting features. Using data from Scarborough Research, we have set up demographic profiles for roughly 30% of our publications. These profiles provide a breakdown of each publication's readership by household income, age, gender and educational background:(Click on the image for a full-size version)You can use this data when searching for publications to add to your campaign. ...

La cifra trascendió en la NAA Marketing conference de Orlando. Unos 750 diarios ya están implementando en sus páginas los anuncios del programa Google Print Ads, una especie de Adsense analógico que parece tan rentable para Google como para los medios (aunque me parece que un poquito más para Google ). Google Print Ads Demo