Microsoft Searches Jump 15% After Live Cashback Launch (21)
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Michael Arrington (1976)
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This isn’t enough data to declare Microsoft’s much derided Live Cashback search product a winner, but the first full month after it launched (June) shows a 15% gain in search volume v. the previous month, according to Comscore. This erases the previous month’s losses, bringing Microsoft up to 9.2% overall search share. Live Search CashBack gives advertisers the option of offering users a direct rebate for purchases made after searching on Microsoft. The product shifts ...
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Devin said:
livesearch cashback is getting closer to the more participatory advertising model I've been dreaming about, but only in the sense that consumers will get rewarded for using certain ad-sponsored services. There is still a lot more to be done.
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tobias said:
pay 'em, win 'em
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Nate said:
Percentages are great, aren't they? A large percentage of a small percentage is an even smaller percentage. I'm curious how things will pan out in future months. Can Microsoft and/or Yahoo turn the tide?
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Vishal said:
Yeah MSFT has lot of money to spend out. Question is - is this scaleable? How much money they are spending to acquire users? will they user stay for longer period ?? For now it seems google will win the users as soon MSFT stop its cash back program.
Windows Live Installer Thingy Coming This Week (1)
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Michael Arrington (1976)
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In June Microsoft said that they would soon be aggregating the Windows Live services into a single downloadable installer to give users an easy way to access the suite of services. Today the New York Times is reporting that Microsoft will release the Windows Live software suite sometime this week. The applications that will be included in the installer include Windows Live Photo Gallery, Windows Live Mail, Windows Live Messenger 8.5 and Windows Live OneCare ...
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I was under impressed with Microsoft's Live.com Live Search page when it first came out, and have largely ignored it since. When a few of the people I follow on Twitter gave the new feature release today bad one line Twitter reviews, I felt compelled to revisit it and see what they were bothered about. Looking over the "big news" from Microsoft I see… hot spots and images? Is that it? Wait, the hot spots ...Shared by J. Phil (12) Mike F (338)Contribute comment
