How To: Make a Comeback in a Stalled Job Search (9)
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Kevin Purdy (8477)
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Lifehacker (34046)
6 hours, 1 minute
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We hate to admit it, but there's a really good chance that even with all the right tools, your first round of resumes might very well end up in the back of a filing cabinet, or in a plastic bin next to the interviewer you thought you charmed. But you don't learn without trying, and having your first efforts to switch positions fail gives you time, and some real data, to reflect on what you ...
Micro Persuasion: Trends That Will Help Define the Future of PR and Marketing (20)
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Steve Rubel (768)
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Micro Persuasion (759)
14 hours, 58 minutes
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In June Edelman, my employer, and PRWeek held a two-day summit on the changing media landscape and its affect on business and education. More than 90 people participated. Recently we published a paper chock full of with actionable insights for businesses. You can download it here (PDF). Here's the conclusion I wrote. Trends That Will Help Define the Future The best way to think about new media, I have learned, is to look at the ...
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Brian said:
two interesting things here:1. I thought this quote by Eric Schmidt Google CEO was really great (funny):"By the year 2019, it's going to be possible to have an iPod-like device that will have 85 years of video on it. So you will be dead before you watch the whole [thing]."Also the idea that social networks are like air, this hits it right on the head:"Brand marketers that may be tempted to build their own social networks need to consider that there may not be room in people’s lives for more than one or two. They will need to plug into the social “air” supply that the large networks are building across the Web so that consumers can stay connected to their existing networks."Any site we're thinking about building should be built on top of these "air supplies".Which gets me thinking about using googles framework as a way of possibly be more relevant in their search results (so you think that would help?).
Is This the Best Video Game Commercial of 2008? (1)
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GamePolitics (154)
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GamePolitics News (139)
17 hours, 4 minutes
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Is this TV sport for Mercenaries 2 the best game commercial of the year?Time's Lev Grossman thinks so......most [video game commercials] are forgettable. What do you want, they're ads. But sometimes you see one that just rips off your head and thrusts its awesomeness down your neck. I'm thinking of the "Mad World" spot for Gears of War, for example. But check out this one. I don't have any special interest in playing Mercenaries 2....
Don't Lead With Your Title When Networking (1)
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Bruce Johnson (2)
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The SMB Exec Blog (2)
18 hours, 4 minutes
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When someone asks, "What do you do?" how do you respond? If you're like most people, you respond with your title. "Well, I'm the owner of XYZ company." Or, "I'm the Executive Director of ABC." Or, "I'm a lawyer." Etc. At that point, what happens? Exactly. Nothing. Right? It's almost as if the moment we say our title, the other person's brain shuts down, breathes a sigh of relief, and then kicks back into gear ...
Angry Telemarketer Calls Back, Chews You Out For Hanging Up (12)
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Chris Walters (623)
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Consumerist (3263)
21 hours, 56 minutes
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This telemarketer has had it up to here with all of you people at home hanging up on her every time she needs to sell you something! Randall Whited in Austin, Texas, received an earful recently, when he answered the phone shortly after hanging up on the unnamed telemarketer. "If you don't want to get contacted if somebody wins, then don't put your name in it. That was just such a girl thing to do. ...
SES San Jose Best Marketing Shirts (1)
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Jeremy Schoemaker (21)
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Shoemoney - Skills To Pay The Bills (147)
23 hours, 24 minutes
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Its no secret I am a fan of shirts… especially ones that turn heads. Here were some of my favorites from SES San Jose 2008 Adgooroo had all their people wearing shirts that said: I’m a tool: Use Me: Kate Morris aka Long Horn Kate came in with this classic: And last but not least the searchme girls with their “Search Me” on the front: and “You’ll know it when you see it” on the ...
Dumbest packaging ever? (2)
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Andrea Dickson (26)
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Wise Bread (317)
1 day, 3 hours
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By Andrea DicksonI understand the need for clean, sterile packaging of food. We live in an era (soon to be ending, mind you, if you believe the peak oil people) in which food travels great distances before it arrives in the massive grocery stores where we purchase it. It is true that frozen peas need to be placed in some kind of container for shipping, and a plastic bag or a thin carboard box are ...
Chris Brogan: Custom and Unique -- Repeat Repeat Repeat (1)
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Marketing Profs Daily Fix (128)
1 day, 4 hours
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Seth Godin's post about mass marketing does a great job of lining out what's crazy about the way marketing is done today. Want to go in the opposite direction? Social media tools like blogging don't have to be used like your old marketing tools. You don't have to do the same things that came before. Here are some ideas.If you're blogging for your company, mention specific customers and talk about them and what they do. ...
What the Cherp is That? (4)
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Mark 'Rizzn' Hopkins (1296)
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Mashable! (11158)
1 day, 4 hours
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Do you want to get your business in on Twitter, but you’re not sure where to start? Perhaps you’re in public relations and marketing, but don’t have the resources on staff to really learn all the nuance and detail involved in the community and development concerns with utilizing Twitter to its fullest. If you answered yes, then perhaps you’re in need of the services offered at Cherp, a self described “Twitter Creative Agency.” Is this ...
Comment to Commenters (1)
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Peter Kim (102)
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Being Peter Kim (93)
1 day, 5 hours
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Hi - since I left Forrester about six weeks ago, people have been telling me that this blog has gotten a lot more interesting. I hope you agree. The main reason for this is an expansion of my thinking while building a new company. What I'm working on is reflected in part by what you read here. I've been having a lot of fun with the conversations that have been playing out here as well. ...
Twittering Away My Time and Other Social Media Myths, by Karen Swim (1)
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Brad Shorr (4)
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Word Sell, Inc. (4)
1 day, 5 hours
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Note to Reader - Karen Swim, one of the best conversational writers around, is a natural to talk about social media, where she is like a fish in water. She has learned how to use social networks for business, relationship building, and plain old fun. Karen, thanks for sharing your ideas with us! ___________________________________ Image via Wikipedia Many still question the utility of social media platforms like Facebook, Twitter, Plurk, Indenti.ca and Friend Feed. Some ...
Your Blog Should Be Kept in a Sterile Enviroment (1)
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Lyndoman (48)
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Cornwallseo.com (48)
1 day, 6 hours
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I rarely beg for social media votes on this blog. The reason is not because begging for social media votes is beneath me, far from it. But I want what I publish here to live and die on its merits. That way I can then see what the market loves and what it hates. By knowing what people like I can deliver more of the same. I can find out what works and what does ...
Workflow- Social Media for Marketers (9)
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chrisbrogan (2656)
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chrisbrogan.com (2592)
1 day, 6 hours
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What does a day in the life of a social media marketer look like? I’m not a marketer, so if I get some of your terms wrong, forgive me. I thought maybe we could do a walkthrough of a fictitious social media marketer, Yolanda, for a small hotel group (four hotels) in Boston. I picked hotels just because otherwise I’d have picked a software company. Let’s walk through a workflow, and then reconstruct it in ...
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Heids said:
An interesting way to frame some of the techniques of social media marketing.
Kein Geld fürs Bier? Bezahle mit Kartoffeln! (1)
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Hannes Treichl (27)
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ANDERS|denken (27)
1 day, 9 hours
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Wer im Pub “Pigs” (Edgefield, England) kein Geld hat (oder nicht ausgeben will), um seine Zeche zu bezahlen, tauscht selbst Mitgebrachtes gegen ein Bier. Das Pub lässt seine Gäste Getränke auch in Naturalien wie Gemüse aus dem eigenen Garten, selbst gefangene Fische oder eigenhändig erlegte Kaninchen bezahlen. “If you grow, breed, shoot or steal anything that may look at home on our menu, then bring it in and let’s do a deal!” In einer Pressemitteilung ...
惠普与社会化媒体 (6)
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WebLeOn (265)
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WebLeOn's Blog (265)
1 day, 10 hours
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之前写过惠普笔记本电脑的一个口碑营销案例，那个时候我的感觉就是HP对社会化媒体战略（Social-Media Strategy）并不是非常重视。但最近看到的一些资料让我了解到，HP其实在这方面付出了不少努力。只是它使用的方式和其它的公司有着很大的区别。Robert Scoble前一阵在他的Fastcompany.tv中，对HP的Bernardo Huberman博士进行了一次视频采访。从中我们知道HP Labs正在对社会化媒体以及用户行为进行着非常系统的研究。比如这份报告（PDF）就是以Digg.com为例子对新奇度、流行度以及关注度互相作用的研究。HP还有一个内部软件叫做“WaterCooler”，可以对内部超过15000个员工Blog进行追踪，从而发现公司内部的热点和趋势。另外，据我所知，HP还有一个叫做“Pligg”的内部软件用来分享知识，形式类似于Wiki。我们可以发现一个明显的特点，那就是惠普在Social-Media方面的努力，都是基于一些封闭的课题，而且大部分仅局限于公司内部。惠普公司相关工作人员表达的观点，也从一个侧面印证了公司在社会化媒体战略上的保守风格：Huberman博士就表示没有和惠普的客户共享信息的打算；而另一位惠普的网络营销主管Tac Anderson也对Social-Media的应用表现出比较谨慎的态度。在我看来，观察分析和主动参与都是社会化媒体战略中必不可少的组成部分。尽管在营销环节上，惠普还是进行过一些公开Social-Media的尝试，另一个例子是在BlogHer 2008上的Twitter直播。但是从整个公司战略的层面，惠普可能还是要以更加开放的心态来看待和利用社会化媒体。 文章来自WebLeOn's Blog
Individualisiertes Toastbrot (1)
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Communication et marketing à travers…les âges (1)
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benjamin (126)
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Generation Y 2.0 (13)
1 day, 21 hours
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Un article de David Fallarme, un canadien étudiant en marketing nous donne une vision intéressante des différences de communication entre générations. Tout d’abord David nous présente les bases de la communication des Boomers lorsqu’ils étaient eux-mêmes étudiants : La poste, le téléphone des parents et, bien sur, les rencontres. En empruntant les pas d’un responsable Marketing, il est certain que les moyens de promouvoir une marque passaient par le Marketing Direct (envoyez votre pub papier ...
The Ten Worst Non-Automotive Product Tie-Ins With Automotive Brands [Ten Non-Automotive Product Automotive Tie-Ins] (3)
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Matt Hardigree (127)
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Jalopnik (569)
1 day, 22 hours
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The Porsche-branded kitchen earlier this week reminded us that automotive marketing gurus like to use their considerable name equity to brand products having nothing to do with cars. While sometimes this can help increase brand identity with the masses, here's our list of the ten auto-branded products which decrease brand equity and dilute brand stature. 10. Jeep Stroller Though parents haven't been buying Chrysler vehicles as quickly as the company may like, they love those ...
Nobody Interested In Buying World’s Largest Record Collection (1)
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billg@oddculture.com (Bill G) (8)
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Odd Culture (12)
1 day, 22 hours
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This is from Gizmodo: World’s Largest Record Collection is Worth $50 Million; No One Wants it for $3 Million Somebody please buy my records, for God's sake!" />Somebody please buy my records, for God's sake!" title="paul_mawhinney3" width="475" height="266" />Somebody please buy my records, for God's sake! Paul Mawhinney built up the largest collection of vinyl in the world (over 3 million records), over a span of 50 years. He is trying to sell it through ...
Scented laptops (1)
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Tom Marcinko (3)
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Futurismic (45)
1 day, 23 hours
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Apparently for real, from PC maker Asus: Floral Blossom is pink with a flowery smell; Musky Black sports graffiti art and emits an earthy musk; Morning Dew comes in pastel green and offers that refreshing early a.m. je ne sais quoi; and Aqua Ocean gives off an aquatic aroma and comes with sky and wave imagery on the cover. MediaBistro, unimpressed: I can’t wait to get on a plane in a middle seat in coach ...
