Medialets, a startup focused solely on providing ads for applications running on the iPhone, is publishing some early metrics about Apple’s recently launched App Store. Some key findings: Average Prices for Apps Are Falling Tracking both the number of apps and their average price, the team found that as more competitors move into the App Store, prices for applications are dropping. On Friday, the average price for an app was $4.65, but by Sunday (after ...

Filed under: Software, Apple, OS XJust because you're scooping up a free app or three on Apple's App Store doesn't mean that the developers behind them need to starve. Medialets, a nascent start-up specifically targeting iPhone devs, offers cookie-cutter code that can be inserted into apps to add an advertisement here and there -- mildly annoying, possibly, but if it means we get charged a big ol' goose egg when we download the goods, it ...

A boss once told me that launching a business is a lot like Indy car racing – with no sleep of course. Aside from a roar at the start, there are also a lot of crashes and mechanicals – (see where I’m going with this). The thing is, when there’s a big cloud of smoke ahead, you have to have the resolve to trust your team, your dashboard and your telemetry, grip tight, and drive ...

Mañana comienza la locura del iPhone 3G, vamos a ver 3 millones de reseñas y de fotos, todas van a ser totalmente subjetivas y eso es genial; pero algo me sorprendió… aparecieron dos empresas presentandose como una plataforma publicitaria pensada para este teléfono… AdMob y Medialet que apuntan a ser un adnetwork “device-focused” algo que jamás había escuchado. Es cierto que AdMob ya existe hace un tiempo y hasta tienen un plugin para crear una ...