Chrome: This Is Web OS, Make No Mistake (11)
share
digg
on
John Battelle's Searchblog (123)
5 days, 3 hours
ago
permalink
Why launch Chrome (Google's new "browser") when Firefox, Google's favored son, is doing so well? Because Google needs its own. Using a comic book to introduce it is fun, and certainly, there's always room for new approaches to platform and interface, and Chrome looks to have a lot of neat new features and a fresh approach. But what this really tells us is that Google is dead serious about the distribution business, for one, and ...
New Post at Amex Blog: Marketing as Product Development (6)
share
digg
on
John Battelle's Searchblog (123)
6 days, 18 hours
ago
permalink
This latest post is some sketching for a longer riff I'm eager to dig into. I love the fact that I can do sketch out loud thanks to American Express. Here's the first few grafs: Over the past several posts I’ve been talking about the role of search, conversation, and media in your business. While not explicit, each of these posts was about one thing: Marketing. Marketing is one of the most misunderstood practices in ...
Google In the News (1)
share
digg
on
John Battelle's Searchblog (123)
1 week, 4 days
ago
permalink
Google launches Ad Manager to the public and Google Suggest. Meanwhile, Street View keeps pushing the big question in our society: Where do we end and the public begins?
Link to Many (7)
share
digg
on
John Battelle's Searchblog (123)
2 weeks, 4 days
ago
permalink
Tim brings up a very good point here. In short, he's worried about the second click issue, write large (yep, I just linked to myself). I'd like to put out two guidelines for anyone adopting this "link to myself" strategy: 1. Ensure that no more than 50% of the links on any page are to yourself. (Even this number may be too high.) 2. Ensure that the pages you create at those destinations are truly ...
Exclusive: A Look at Google Ad Planner Data Vs. Comscore (13)
share
digg
on
John Battelle's Searchblog (123)
3 weeks, 2 days
ago
permalink
When Google Ad Planner came out back in June, I immediately thought of Comscore - and I was not alone. Many in the marketing industry thought that Google's product would be a "Comscore killer," and when I noted as much in my coverage, Gian Fulgoni, Comscore's chair, shot back in a comment to my post: Hi John: Before celebrating the availability of these products from Google, I think it would be prudent for web site ...
-
Derek said:
one of the better articles I have read in awhile. A must read for Googlers
Q: Is Google a Media Company? A: DUH. YES. (3)
share
digg
CrowdFire's Official Beta Launch (2)
share
digg
Kevin Johnson Leaving Microsoft (2)
share
digg
on
John Battelle's Searchblog (123)
1 month, 2 weeks
ago
permalink
A month or so ago I sat down for a strategy briefing from Kevin Johnson, the then-president of Microsoft responsible for Windows and online services. I never did get around to writing what I thought of that meeting, partially due to a request from Microsoft PR that the session be on background. I enjoyed my time with Kevin, but wondered a bit about whether his strategy, outlined somewhat in this Fortune piece, was going to ...
"Google Results Disappoint" (1)
share
digg
on
John Battelle's Searchblog (123)
1 month, 3 weeks
ago
permalink
The headline in the Wall St. Journal. Google Inc.'s second-quarter net income rose 35%, but the results disappointed investors and shares fell nearly 10% in after-hours trading. Update: If you want snark, but worthy analysis, read SAI: GEORGE REYES takes over. Grab the coffee. AdSense DOWN sequentially. First time ever. Attributed to quality control, seasonality. Paid clicks DOWN sequentially. Again, first time ever. Attributed to quality control, seasonality. UK DOWN sequentially. No FOREX benefit, seasonal ...
They Said, We Said In MSFT/YHOO (1)
share
digg
on
John Battelle's Searchblog (123)
1 month, 3 weeks
ago
permalink
I've been watching the developments over the past week, and honestly feel like it's a bad tennis match - back and forth, back and forth, but no aces, no amazing backhand winners. Here's another volley from Microsoft today: Microsoft Sets the Record Straight REDMOND, Wash. – July 14, 2008 - On the evening of July 12, Yahoo! Inc. released a statement relating to recent discussions involving Yahoo!, Microsoft Corporation, and Carl Icahn. Microsoft believes the ...
Feed Reader 169 of "Let's Take It Offline" (3)
share
digg
on
John Battelle's Searchblog (123)
1 month, 3 weeks
ago
permalink
That's what I am, of Google's "traditional media blog," launched early this month. Here's the feed. Here's the mission: The recent launch of our traditional media advertising platforms enables you to advertise on TV, radio, or in newspapers. We’ve created this blog as a place for you to turn for the latest in feature launches and tips to help you run effective traditional media campaigns. I think the idea that Google, which most "traditional" media ...
What's Interesting After a Week Off? Google/YouTube, For a Start. (4)
share
digg
on
John Battelle's Searchblog (123)
1 month, 3 weeks
ago
permalink
The Journal pokes a beehive about YouTube's revenue, which is not what it should be and is a real thorn for Google. In light of the Viacom case, this is very interesting stuff. Then Cuban claims the porn issue means Google will lose - it only sells ads on non porn content, meaning it's filtering, meaning it's not a safe harbor DMCA defensible play. No matter what, this is going to be landmark stuff. The ...
-
Syed said:
Very interesting
Google Boils Another Ocean: This Time, It's In MSFT and Apple's Seas (2)
share
digg
on
John Battelle's Searchblog (123)
2 months, 1 week
ago
permalink
Nifty toy or serious play? You never know with Google. Google has introduced the "Google Media Center": a free Windows-only software that lets you stream photos, videos and music from the computer on to your TV. Huh.
BBC Gates Documentary (1)
share
digg
on
John Battelle's Searchblog (123)
2 months, 1 week
ago
permalink
I enjoyed being part of this thoughtful documentary on the impact of Bill Gates on our industry, which was available only in the UK, but is now up on YouTube in several parts. The first of them is embedded below.
Competing With eBay: Google, No Need to Be Sneaky (1)
share
digg
on
John Battelle's Searchblog (123)
3 months
ago
permalink
Odd that Google would be anonymous in public documents regarding eBay and the Australia market. No matter, the anonymity was outed, and now it just looks like the company, which competes directly with eBay's PayPal via its Checkout, is being sneaky. This can only further drive eBay, one of Google's largest customers, into the arms of Yahoo and Microsoft.
Google's Brand Champ at YouTube Off to Greener Pastures (1)
share
digg
on
John Battelle's Searchblog (123)
3 months
ago
permalink
Om reports: YouTube’s head of monetization, Shashi Seth, has now left the company to become the chief revenue officer of Menlo Park, Calif.-based startup Cooliris. Om continues: Despite being the largest video-sharing web site, YouTube is still finding it hard to make money. My sources say that YouTube made around $80 million in 2007, a number that could grow by more than 50 percent this year to around $125 million. A Bear Stearns report estimated ...
Yureekah (1)
share
digg
on
John Battelle's Searchblog (123)
4 months, 1 week
ago
permalink
Interested in the advertising biz? Love search? This should be a tool for you. Via WP: A new search engine called Yureekah launched this week to help ad agencies and advertisers find where competitors are advertising and determining the best options for future brand advertising. Devaraj Southworth, one of its creators, said the idea stemmed from his own company's needs. He runs a small creative agency and a media planning firm, and it often took ...
Universal Search: The Battle For Your New Video Habits (1)
share
digg
on
John Battelle's Searchblog (123)
4 months, 2 weeks
ago
permalink
As I noted in my panel dust up with the head of Google's universal search product, I found it interesting that YouTube was being pushed so directly into Google's universal search results. This from Hitwise I also find interesting: One interesting trend that I have noticed is that search engines and social networks are now accounting for an equal share of referred traffic. Last week (ending April 12, 2008) the share of upstream traffic from ...
Are Ad Networks Good In Recessions? (1)
share
digg
on
John Battelle's Searchblog (123)
4 months, 2 weeks
ago
permalink
That's what this Times article seems to imply: Last year, Mr. Townsend said, many clients were happy to spend money just to raise awareness. Since January, however, “everyone’s retail-oriented. They want as many clicks for the dollar as possible,” he said. Well, it's fine and dandy to harvest demand for as long as you can, using ad networks. But at some point, you have to create demand as well. I sense that as we enter ...
