Twitter for Business: Three Examples to Start From (6)
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Tamar Weinberg (181)
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Pistachio (104)
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This is a guest post Samir Balwani of the Internet Marketing blog Left the Box. He writes about social media strategies and how businesses can better utilize the web. Follow him on Twitter or sign up for his newsletter. The post below features some pretty well-known case studies, but if you are new to Twitter for Business, this is a great place to start. Twitter has become a popular business tool for everything from Public ...
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Nick said:
One unmentioned corporation on Twitter thus far is Ford. They have been doing an excellent job of promoting their marketing efforts via Twitter. So if you are the owner, head of marketing or manager of a small business, what more proof do you need that this works than Ford, Comcast, JetBlue and Zappos, to name a few?
Molson: Brewing Up Success with Social Media (9)
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Jonathan Kash (23)
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1 week, 1 day
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Would you expect a 222 year-old company would be fully engaged in social media? Yes, if it’s Molson; this includes Twitter, blogging, vlogging, Flickr and more. As this came to me as a surprise, I was eager to find out why a such well-established company would take an active role on the Web. Ferg Devins, VP Government and Public Affairs, Molson Canada, was gracious to speak to me this past Wednesday. It turns out community ...
Going Beyond Microblogging 101: Enterprise & Open-Source MicroBlogging (1)
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Gaurav Mishra (12)
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Gauravonomics Blog (12)
2 weeks, 2 days
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I’m more than a little amazed at how quickly the discussion on microblogging has matured beyond Twitter downtimes. Here the definitive list of resources for you to stay op top of the latest trends in microblogging/ microsharing/ presence applications – Enterprise MicroBlogging - Laura Fitton’s Pistachio Consulting has an excellent comparison of 19 enterprise micro-sharing tools (based on the microsharing matrix that first appeared at Mashable!) - Jeremiah Owyang and Laura Fitton are maintaining lists ...
Enterprise Microsharing Apps: Read All About Em (1)
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Laura Fitton (82)
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Pistachio (104)
2 weeks, 5 days
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WE HAVE LIFTOFF This post officially launches our first research report on the 19* applications vying to bring Twitteresque networking and communications inside the enterprise. Download the .pdf here or use Scribd to view, embed, share or download. You are welcome to share it freely within your organization and networks. Enterprise Micro Sharing Tools Comparison 11032008 Get your own at Scribd or explore others: Technology Web 2.0 twitter status Read All About Them (coverage of ...
TweetBeep – Track What’s Important to You (2)
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JimBenson (6)
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Pistachio (104)
2 weeks, 5 days
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Okay, I admit it. I’m important to me. But for businesses, many things are important. Your brand, your products, mentions of things within your industry. TweetBeep allows you to enter search strings that are run at regular intervals and, if there is a hit, it mails them to you. You simply enter the search string and whether you want it to send you information every hour or every day. You can even search for information ...
I would have sent a tweet, but didn’t have time so I blogged (1)
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Tris Hussey (31)
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A View from the Isle (29)
2 weeks, 5 days
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Always a nice start to a post when you can start off with a homage to Mark Twain. His quote (roughly) “I would have written a shorter letter, but I didn’t have time” is exactly how I feel about Twitter vs. Blogging. I don’t think Mark Evans would agree with me though: Blog posts are easy to write and publish. To pump out a 500-word post - or a series of 500-word posts - does ...
Enterprise Microsharing Reading List (2)
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Laura Fitton (82)
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Pistachio » Touchbase Blog (47)
2 weeks, 5 days
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Our report comparing 19 tools that can be used for enterprise microsharing is now “unofficially” available. (Look for a launch post tomorrow morning with lots of links to articles about the different applications so that you company can start to kick their tires.) But we also have a whole new page here at the site I thought I would also share on TouchBase. It’s a reading list of blog posts, case studies, use cases and ...
What’s a Tweetworth? My 2 Cents on Magpie (4)
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Laura Fitton (82)
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3 weeks, 1 day
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Over at Mashable, Mark “Rizzn” Hopkins describes the latest “Cash for Tweets” scheme Magpie: I find this new method of Twitter monetization to be just as interesting, and based on the routes that the Magpie folks are taking, I think that it’ll do pretty well, assuming they’re able to keep a lid on those that would try to game the system and run them into bankruptcy. They aren’t simply allowing just anyone to throw ads ...
Selling Social Media “Up” to Management (5)
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Laura Fitton (82)
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3 weeks, 4 days
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With great appreciation to Chris Brogan, Paul Gillin and David Meerman Scott for inviting me to participate in their New Marketing Summit this week, I’d like to share and expand on my talking points. This doesn’t “map” to the actual panel, it’s the logic flow I prepared. When the tape video is up I’ll be sure to let you know what all we actually said. Speaker’s amnesia. 1. Tough Economic Times are Predicted. It’s time ...
Twitter and personal branding: The BIG mistake I see people make every single day - Pistachio (5)
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Laura Fitton (82)
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Pistachio (104)
3 weeks, 5 days
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This guest post by David Meerman Scott originally appeared on his blog Web Ink Now. I’ve been enjoying Twitter and (so far) have managed not to become obsessed. I’ll tweet a few times a day and check out others now and then throughout the week. As you probably know, people use Twitter to keep their “followers” (people [...]
Twitter for Business: Getting Your Colleagues to Try Twitter (3)
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Tamar Weinberg (181)
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3 weeks, 5 days
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Editor’s Note: Twitter is an incredibly powerful tool for facilitating business relationships, better connecting with colleagues and engaging individuals on similar topics. Guest blogger Johnny Makkar reports on his efforts to get fellow employees to take the plunge and try Twitter. These featured articles from the TouchBase Blog may also be useful. Getting co-workers and friends started on Twitter: Would you like to change the fact that not many of your co-workers are using Twitter? ...
Is the Enterprise Ready for Microblogging Tools Like Twitter? (10)
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Guest Writer (49)
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Mashable! (9246)
3 weeks, 5 days
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By Aaron Strout and Joe Cascio Although experts in the social media space have been talking about how businesses might adopt microblogging tools like Twitter and Plurk, only recently have we started to see a series of new vendors cropping up in the enterprise microblogging space. This has been due in part to businesses needing to figure out how Twitter can benefit the enterprise. The fact that the mainstream press has started covering this topic ...
Twitter and personal branding: The BIG mistake I see people make every single day (1)
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Laura Fitton (82)
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Pistachio (104)
4 weeks, 1 day
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This guest post by David Meerman Scott originally appeared on his blog Web Ink Now. I’ve been enjoying Twitter and (so far) have managed not to become obsessed. I’ll tweet a few times a day and check out others now and then throughout the week. As you probably know, people use Twitter to keep their “followers” (people who subscribe to their Twitter feed) updated on their life. For instance, you might tweet about the conference ...
Selling Social Media “Up” to Management (1)
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Laura Fitton (82)
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Pistachio (104)
1 month
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With great appreciation to Chris Brogan, Paul Gillin and David Meerman Scott for inviting me to participate in their New Marketing Summit this week, I’d like to share and expand on my talking points. This doesn’t “map” to the actual panel, it’s the logic flow I prepared. When the tape video is up I’ll be sure to let you know what all we actually said. Speaker’s amnesia. 1. Tough Economic Times are Predicted. It’s time ...
Twitter for Marketing and PR: Hubspot Webinar (1)
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Laura Fitton (82)
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Pistachio (104)
1 month, 1 week
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Hubspot, after calmly rolling with extensive audio troubles, delivered a very nice “Twitter for Business 101″ webinar this afternoon. How to Use Twitter for Marketing and PR was hosted by Rick Burnes, Mike Volpe and Ellie Mirman. You can watch it full-length below or skip ahead for some highlights. How to succeed on twitter: build your network engage with community track & analyze your results Decide how to manage business vs. personal accounts. They choose ...
Best Buy’s “Mix”: Enterprise Microsharing Goes Big (1)
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Laura Fitton (82)
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Pistachio » Touchbase Blog (47)
1 month, 2 weeks
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Image via Wikipedia IBM’s got BlueTwit. Oracle’s testing OraTweets. SAP’s experiments include ESME, SAP Talk (laconi.ca), ShoutIt and apparently others. Yammer has an ad-hoc base at thousands of companies. But so far, no large corporation has rolled out microsharing company-wide. Enter Gary Koelling and Steve Bendt, Best Buy’s Senior Managers for Social Technology, and better known as [...]
Facilitating Change (6) permalink
Laura Fitton and the folks at Pistachio consulting have just released a Enterprise Microsharing Tools Comparison report, which compares nineteen applications that companies can use for microsharing inside of companies. You can download it from Scribd.com. Non-profits and social-change initiatives should look closely at how micro-sharing can work for them, as well as folks interested in knowledge sharing and communications (idea here is to create conversations among a community that you can eavesdrop on and ...Shared by afroginthevalley (77)Contribute comment
