11月15日，央视曝光百度在竞价排名上的弊端，引起互联网行业的极大关注，这很容易使人联想到之前3-15晚会央视对分众无线的曝光，在这个”危机”面前，百度如何反应可谓非常重要。 11月17日，百度发布声明，对由于竞价排名导致虚假医药信息的问题公开道歉，”有部分网站利用竞价排名服务推广其网站上的虚假医药信息，是百度对销售运营体系的管理不善造成的，对广大百度用户，对其它竞价排名客户的感情造成了伤害，百度对此表示真诚的歉意。百度已对此进行专项审查，并将配合国家有关部门，对各类网络虚假医药信息进行清理整治。” 从公关的角度来看，百度在较快的时间发布道歉声明，对危机涉及到的利益相关人，如用户、其他竞价排名客户等表示了歉意，并公布了下一步对实质问题整改解决的对策。这一切都值得称赞。 从行业的角度来看，互联网已经成为垃圾泛滥、鱼目混杂、虚假信息猖獗的场所，央视此次曝光的虚假医药信息竞价排名问题只是冰山一角，净化互联网已经刻不容缓。可以说，如果现在再不对互联网垃圾干净彻底的清扫，互联网将失去广大用户的信任，所谓的新媒体将沦为垃圾。 君不见，有中国式论坛营销公司声称拥有几十万水军，论坛博客竟充斥垃圾商业信息；我的博客中也是垃圾广告评论横行，小纸条中更是不断收到中大奖的诈骗信息…… 百度的问题不少，最近的负面消息也很多，这暴露出百度在队伍建设和商业模式探索中面临很多短板。但我们也不能一棒子将百度打死，因为中国需要有自己的搜索引擎。Google在技术上比百度高，但在对中文的理解上还需要提高。百度此次能够站出来，公开承认错误，可喜可贺，但是我们也要听其言、观其行，看他能否在下一步拿出实际行动来，真正解决队伍建设问题，解决过于商业化的问题。 当前，所有互联网企业都应当行动起来，加入到互联网虚假信息、垃圾广告的清扫大战中。当前，我们要的不是互相指责，而是站在用户角度，还用户一个清洁、可信的互联网环境。之所以这样说，是看到最近Google和百度的搜索公正性论战，Google讨伐百度，但另一方面，多个使用Google搜索引擎引发上当受骗的读者投诉自己因为诈骗信息受到经济损失。 我认为，搜索引擎再聪明，也很难做到完全将垃圾信息过滤，再考虑到SEO手段越来越高明，可谓道高一尺魔高一丈。百度、Google等企业都要将用户体验放到第一位，放下争论，一起提高技术，净化网络才是正确的举措。 ABSTRACT: Baidu’ Apology starts spam cleaning After CCTV exposed the problem of Baidu in fake medical information, Baidu apologized quickly to its users and clients. There are so much spam and advertising information on the Internet, all the Internet companies should take actions to clean them. The debate between Baidu and Google attracts large attention these days, but I think they should put users in the first ...

It’s been no secret that ESPN (and many other media outlets) have courted BP in the past, as adding its unique brand of number-crunching and reportage would definitely give all of its properties some sabermetric street cred. But right now, according to Silver, there are no plans moving forward and this whole thing should be regarded as “nothing more than a juicy trade rumor.” ESPN wouldn’t directly comment either, but did insinuate that the person ...

How To Doom The Services Strategy To Failure: By enabling better experiences with the services your customers already use, you’ll create a much more favorable impression of your brand than if you try and force them into closed and substandard services of your own. I wrote that a couple of months ago in a post about some services Nokia had released as a part of their new internet services strategy. The basic gist was that ...

One of my favorite mobile content sites, Mippin, announced a cool new social feature last week. You’re probably already familiar with how easy Mippin makes it to find and consume mobile content; its new social feature lets you discover new items through other users, and it even uses a nice “similarity meter” to display how similar your tastes and interests are to another user’s. So if I go look at somebody, like, say, Whatleydude, Mippin ...

One of my favorite mobile content sites, Mippin, announced a cool new social feature last week. You’re probably already familiar with how easy Mippin makes it to find and consume mobile content; its new social feature lets you discover new items through other users, and it even uses a nice “similarity meter” to display how similar your tastes and interests are to another user’s. So if I go look at somebody, like, say, Whatleydude, Mippin ...

If you want to build a ship, don't drum up people together to collect wood and don't assign them tasks and work, but rather teach them to long for the sea. - Antoine de Saint-Exupery