MATRIX (1)
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Are People Addicted To Your Brand? (1)
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Adam Ferrier (2)
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Consumer Psychologist (2)
1 week, 5 days
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One of the strongest conditioners of human behaviour is 'Variable Positive Reinforcement'. At its most pure this is a reason why people get addicted to slot machines / pokies. Your behaviour is reinforced with a positive outcome (a jackpot) that is variable (you never know when or how much you'll receive). This keeps one playing and playing and playing. Imagine how long you would play the machine for if you knew when the next jackpot ...
Mobile Social Network GyPSii Gets Nokia Love (10)
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Paul Glazowski (1230)
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Mashable! (9277)
3 weeks, 6 days
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Just a few days ago, mobile social network GyPSii received considerable appraisal from the house of Nokia. The service’s PlaceMe application, which enables users to geotag photo, video, and audio recordings to be shared with friends, was given a Symbian Star Developer Award for its efforts. The award was chosen for GyPSii by Navteq, a map maker and a Nokia subsidiary since October 2007, and of course it was Nokia which acquired Symbian this summer. ...
Mobile Social Network GyPSii Gets Nokia Love and a Symbian Star Developer Award (7)
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Paul Glazowski (1230)
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Mashable! (9277)
3 weeks, 6 days
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Just a few days ago, mobile social network GyPSii received considerable appraisal from the house of Nokia. The service’s PlaceMe application, which enables users to geotag photo, video, and audio recordings to be shared with friends, was given a Symbian Star Developer Award for its efforts. The award was chosen for GyPSii by Navteq, a map maker and a Nokia subsidiary since October 2007, and of course it was Nokia which acquired Symbian this summer. ...
Byline 2.0: The iPhone App For Google Reader Freaks (5)
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Darnell Clayton (8)
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The Blog Herald (230)
1 month, 1 week
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Among the dozen plus iPhone RSS apps out there, Byline (an iPhone app developed by Phantom Fish) separates itself from the pack in two ways: its steep price (at $10) and its ability to flawlessly sync with Google Reader. (Update: Milo of Phantom Fish contacted me with some good news regarding the price. See the bottom of the post for details.) While version 1.0 left me underwhelmed (and $10 poorer), Byline 2.0 (which is currently ...
Become Your Own Mobile Marketing Agency, Part Two (1)
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justin (556)
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Mobile Marketing Watch (8)
8 months, 1 week
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In part one, we discussed how beneficial bluetooth proximity marketing can be, especially for small local businesses. The fact that one can incorporate a simple system into their storefront that can consistently broadcast a marketing message, or branded content for a small, one-time fee can prove to be very efficient to a small marketing budget. We also discussed the fact that once a bluetooth hotspot is installed and active, it’s simple to offer use of ...