Interactive Literacy (1)
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Mitchel Resnick (2)
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MediaShift Idea Lab (45)
2 days, 5 hours
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What does it mean to be truly literate with new media? Certainly, it means more than the ability to send email and browse websites. Recent commentaries on new media literacy have emphasized the importance of the ability to analyze media critically and the ability to participate actively in online communities. Those abilities are clearly important. But I feel these commentaries haven't paid enough attention to another important aspect of new media literacy: the ability to ...
Student Innovation Team Explores Needs of Young Adults (2)
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Rich Gordon (6)
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MediaShift Idea Lab (45)
2 days, 5 hours
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The Crunchberry Project -- the innovation class that includes the first two Knight News Challenge programmer-journalists -- is moving forward rapidly. The six journalism master's students involved in the project started out exploring "conversations around news." As their instructor, I challenged them to build some kind of site or service that connects people to one another and to community news and information. After meeting with the staff of Gazette Communications (which, among other businesses, owns ...
le Web 2 comme We(b) 2 people : Michael Arrington devrait relire Tim O’Reilly (1)
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Laurent Francois (4)
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CiTiZeN L. aka Laurent Francois (4)
3 days, 3 hours
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Citoyens ! Michael Arrington s’est énervé tout rouge il y a quelques jours, annonçant la mort du Web 2. Ses raisons sont les suivantes : “This time, Wall Street and our government screwed everything up all on their own while we minded our own business and acquired our own instead of going public at crazy valuations. So what exactly just ended? Easy capital to start. And that means already funded companies are going to tighten ...
The parties over for some but not for all (1)
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admin (4428)
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TechWag (8)
6 days, 8 hours
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Image by rogilde via FlickrThe world of Venture Capital, the world of Angel funds, startups and the rest of it are all looking at a protracted and company killing slowdown in just about every economic sector worldwide right now. From the Inquisitr to CNet, Paul Kedrosky and GigaOM everyone is saying the party is over. For many of the smaller companies that are not in a solid business, or are relying on revenues that have ...
Information Overload? My name is Laura and I confess, I’m an addict. (1)
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The promise of engagement marketing (1)
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Alan Moore (16)
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Communities Dominate Brands (49)
1 week
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Tomi was interviewed recently by MobiAd Key themes were [1] What does advertising look like on the mobile platform [2] The need for Engagement Marketing vs. interruptive communications [3] Co-created commercial communications Tomi expands on this later theme... However, my best example today, is the Japanese snack foods brand Tohato, and their engagement marketing concept. Yes, it was another advergame. But what a game. Think of the addicted hard-core gamers on massively multiplayer fantasy wargames ...
Medill student innovators -- including "programmer-journalists" -- focus on conversations around news (2)
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Rich Gordon (6)
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MediaShift Idea Lab (45)
1 week, 2 days
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It's been almost a year and a half since a grant from the Knight Foundation allowed the Medill School to offer journalism master's program scholarships to experienced programmer-developers. Since then, on this Web site, I've been documenting the experience of the first two "programmer-journalists." Now things start to get interesting. For graduate students majoring in new media, Medill's one-year academic program ends with one of our "innovation project" classes. These are team-based classes in which ...
The legend of John Chow (1)
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admin (4428)
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TechWag (8)
1 week, 3 days
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This is an excerpt from an upcoming book - Boom and Bust in the Blogosphere. John Chow is a unique example of a winning blog , and a winning strategy that goes against the standard grain of how blogs operate. This is what makes the story of John compelling for bloggers who read his work. John Chow runs a blog that talks about how to make money on line, or making money from your blog. ...
Mobile Revolutions (1)
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Experientia (55)
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Putting people first (44)
1 week, 4 days
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Mobile Revolutions is a great blog about mobile phones, youth and social change by Lisa Campbell, that I discovered via Mobile Active. What’s more, she has actually taken the time to write a lengthy, seriously researched and in-depth paper to dwell on the subjects that are dear to her (and important to us). “In this paper I outline the transformative power of new media technologies in Latin American contexts as tools for social change, comparing ...
Social media, YouTube, and mwesch (3)
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Mindy (78)
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Teaching Online Journalism (78)
1 week, 6 days
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I came up with a “reading” assignment for my grad students that would give us a good basis for a discussion about user-generated video. You can see it here: The mwesch Assignment (feel free to copy it). I posted a summary (with two additional video examples embedded) on Slideshare: mwesch Reloaded. Last fall I heard Mike Wesch speak in New York at a really fascinating program about user-generated video (much more than only YouTube) — ...
Rewiring relationships - Collaborative Councils and Cyber Citizens (1)
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Penny (4)
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Think Much - by Penny Edwards (2)
1 week, 6 days
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This is what Dominic Campbell, MD of FutureGov, shared with us today at Unicom Web 2.0 about the Future Shape of the (Barnet) Council. Incredibly interesting for both private and public sector organisations alike! There is a steady shift from systems thinking to life-world thinking. Systems thinking has resulted in value/performance indicator reports or satisfaction surveys, which indicate nothing because everything falls in the generic 40-60% bracket. Traditional communications like newsletters, bus shelter broadcasts, electronic ...
Engagement Marketing BMW style: MMS ads to sell winter tyres (1)
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Tomi T Ahonen (33)
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Communities Dominate Brands (49)
2 weeks, 5 days
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This is certainly one of the best examples of a clever engagement marketing campaign this year. It is an MMS campaign, by BMW, in Germany. It was tightly targeted, timed, personalized - and yes - this was text-book engagement marketing. The story is covered in the new issue of MobiAd News and features part 2 of the interview of my friend Marc Mielau, the innovation manager for mobile marketing at BMW. Here is how it ...
Engagement Marketing BMW style: MMS ads to sell winter tyres (2)
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Tomi T Ahonen (33)
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Communities Dominate Brands (49)
2 weeks, 5 days
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This is certainly one of the best examples of a clever engagement marketing campaign this year. It is an MMS campaign, by BMW, in Germany. It was tightly targeted, timed, personalized - and yes - this was text-book engagement marketing. The story is covered in the new issue of MobiAd News and features part 2 of the interview of my friend Marc Mielau, the innovation manager for mobile marketing at BMW. Here is how it ...
Participative budget edemocracy initiative in Brazil provides insights into the future (1)
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Craig Thomler (10)
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eGov AU (10)
2 weeks, 6 days
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Brought to my attention by a reader, the Brazilian city of Belo Horizonte, capital of the state of Minas Gerais, has begun using evoting to support it's participatory budget setting process.Documented in the research report, e-Participatory Budgeting: e-Democracy from theory to success? (PDF), the experience is a very interesting example of the use of evoting in increasing direct democratic participation by the public.Belo Horizonte is a city of 2.3 million people and 1.7 million voters. ...
Framing the Candidates (Part One): A Closer Look at Campaign Biography Videos (1)
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Henry Jenkins (39)
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Confessions of an Aca/Fan (35)
3 weeks
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George Lakoff's book, Don't Think About an Elephant, has been one of the most influential arguments about the nature of American politics to emerge in recent years. Lakoff, a linguist, turned his attention to the "framing" of political discourse. If you want to look more closely at his argument, "A Man of His Words" is an online excerpt which pulls out most of the ideas that are going to interest us here. Lakoff argues that ...
In blogging relationships matter (3)
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admin (4428)
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TechWag (8)
3 weeks, 2 days
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Relationships matter in the blogging world, and it is much more about who links to you, and how you link to them. While you linking to them does little to help you in the longer run (as most blogs have their comments/track back section with “no follow” on the links for search engines), there are benefits for linking to systems that allow those back links to happen. You might not have a relationship with Techcrunch ...
7 Principles of Web 2.0 Copy - Twitter Style! (5)
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Jeff Sexton (10)
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Future Now's GrokDotCom / Marketing Optimization Blog (74)
3 weeks, 5 days
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Bryan likes to tease me about my (in his opinion) way-too-wordy, overly long, and serialized blog posts. He has even started suggesting I join twitter to practice short-form writing styles (you can follow Bryan @TheGrok). But since I need a distraction like twitter like I need a crack cocaine addiction, this twitter-style post will have to suffice. So here you have it, the 7 principles of Gr8t Web 2.0 (read short-form) copy: 1. Brevity – ...
New IBM center to focus on social software (2)
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Experientia (55)
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Putting people first (44)
3 weeks, 6 days
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Building on the momentum in social networking for business, IBM Corp. is opening the IBM Center for Social Software in Cambridge, Mass., to research and quantify the effects of social software on workplace productivity. The center will bring together the area’s top minds in software development, social research and business formation to discover the next breakthrough application in Web 2.0 business software and persuade customers that the social software — which covers such things as ...
Laura's Notebook | Technology for Non-profit Organisations, Social Media and Accessible Website Design (2) permalink
Information overload is one area of my work that is a constant. In the past recent weeks, I took some time away from the desk and computer with a pencil and big sheet of paper in hand. I hadn’t intended on blogging about it, but a recent message on one of my social networks prompted me to share it. Beth Kanter put out a call on Twitter earlier pointing us to her post on Information ...Shared by Kristina (20)Contribute comment
