Here’s a diagram I’ve been using internally to explain the strategies and tactics related to SEO, broken down in three major layers: the foundation, on-page, and off-page factors, and couched in terms of a network layer model. A network stack is a helpful way of thinking about this because it implies that each layer builds upon the other, and is dependent on the layer below it. As marketers, we are the architects and optimizers of ...

This piece from Web in Travel (a few weeks old now, but just delivered) was interesting and scary: China has created two generations of one-child families, and, in the words of Harry Hui, chief marketing officer of PepsiCo International, China Beverages, “one of the loneliest generations in the world”. And a big one, to boot: “Within those born in the post-80s, there are 470 million and their world is very different. The Gang of Four ...

TechRadar has reported that UK based Liquavista is developing technology which could usher in an era where newspapers can finally combat declining circulation by repackaging their website content and delivering it, either through RSS or over Wi-Fi/3G with video and flash embedded right in the article. In effect, they will be building a full-colour interactive e-paper reader that will resemble an A4 piece of paper and will feature audio and video content. The Guardian’s Richard ...

Come on, get out your cocktail shakers

This is a continuation of my look at social networks and their populations from a marketing perspective. When it comes to this arena Facebook has most of the buzz, but MySpace still has the volume. As strategic counselors to our clients, it is important to make qualified decisions about the vehicles we use as part of a campaign. MySpace has become the red headed step child of the social media world as Facebook/Twitter/LinkedIn have continued ...

Between checking Marketwatch.com and commiserating with colleagues, it’s safe to say there wasn’t a lot of work getting done this week. Nervous investors flocked to the Web for some sign that the turmoil in the financial markets would soon die down. With so much attention riveted on the future of the economy, this seems an ideal time for corporations to use their blogs to provide guidance and reassurance, or at least perspective, on the Wall ...

Confederate: United in a league, alliance, or conspiracy (image by Geoff Livingston). Creating social media strategies for large organizations can be unwieldy. Disparate divisions, brands, product launches, autonomous departments, budgets and line items can give corporate communicators a tough time as they bridge their companies into the social era. Some organizations can manage their organizations well enough to federate their social media efforts under one roof. Now some very basic best practices are arising. According ...

New updates for volume 2 (August-September 2008). Download the updated report here (3.9Mb, PDF). As a marketer and blogger, there is no shortage of noise about Facebook as a marketing platform. One of my struggles has been to decipher what is accurate and what is mis-guided hyperbole. I took it upon myself to get some answers using Facebook's own ad targeting system and I created this comprehensive eBook for marketers to give you a snapshot ...

Jeg har etter nitidig overbevisning fra gode venner i den kreative bransjen, begynt å snuse på mulighetene for et bransjeskifte. Som en venn av meg i nevnte bransje en dag bemerket; så har jeg gjennom mitt mangeårige arbeid i psykiatrien fått en sjelden og god innsikt i hvordan mennesker tenker. Alle bransjer trenger kunnskap om menneskelige prosesser, og kanskje spesielt den kreative. Bransjen når som kjent ikke frem til kunder uten å formidle produktene på ...

The Times's Andrew Ross Sorkin today draws our attention to the exuberance displayed by those financial titans whose companies were a hair's breath from insolvency.In the piece, he cites buoyant prognostications by the CEO or CFOs of Wachovia, Lehman Brothers and Bear Stearns, all of whom made the media rounds to extol the virtues of their (failing) enterprises."It is a conundrum that C.E.O.’s of troubled companies seem always to face. In an effort to bolster ...

There are a lot of blog posts out there about whether companies should create blogs of their own. Blogging seems to be an entry point that most marketing people can easily wrap their heads around. For me it's always come down to five questions and the answer to all five has to be yes. Those five questions are: Are you listening to your online community? - Are you spending a minimum of two hours a ...

Jag samlar på “inspirationstexter” och det här är definitivt en av dem: DN ger här en lektion i hur en platsannons ska skrivas. På det här sättet lockas sökanden med rätt profil och rätt engagemang - samtidigt som varumärket laddas med värden som stärker tidningens trovärdighet. Det är bara att lyfta på hatten för copywritern - eller är det Jan Wifstrand själv som ligger bakom?

The New Marketing Summit is just a few weeks away, on October 14th and 15th at Gillette Stadium in Foxboro, Massachusetts (where the Patriots play!). I’m really excited by who’s coming, who’s speaking, and very proud of who we found for exhibitors and sponsors. I worked with Paul Gillin and David Meerman Scott to deliver as much value as we could for you. Now, for the secret. I just got a few limited 50% off ...

I love being online. I adore reading blogs, catching up on comments on Twitter and Friendfeed … it’s all good stuff. But, if you are working out how to use social media for ‘non-tech’ PR purposes, I sometimes questions how far ahead of the curve one needs to be. Let’s look, for example, at some of [...]

Disclosure: I’ve been a tech guy for much longer than I’ve been involved in marketing. I’ve been building things, and acting as a consumer far longer than I’ve been the person connecting those two groups. That’s turned into an advantage as I begin to help with more PR campaigns. I’ve been able to sniff out the trouble before it happens, avoiding the need to do damage control later. If your company, no matter how big ...

Google PR更新了。帕兰映像依然是3，对PR的态度，从最初的不在乎到很在乎，到现在基本是麻木了。感觉Google对一个网站的PR判断已经越来越乱搞了，或者是真的太深奥，大家都搞不懂了。有很多人降了，怀疑是付费链接。有挂付费链接但没有被降的，怀疑加幸运的想Google是不是把自己给漏了。有那种开博半个月PR就忽的升到4的，更加坚定了自己的文笔:) 俺还有一个几个月没更新每天流量不超50基本没什么外链文章也都是转载抄袭且出售付费链接的博客，PR也从2到4了:) 基于这样的神精质PR之下，再去研究如何提升PR就有点没事找抽了。让我们来看两款来自kenengba介绍的查询整站PR的工具，方便找出自己网站中哪些网页的PR是多少，适合那些靠PR出售链接的广告服务。比如Backlinks. PageMeter 这是一款在windows里运行的Google PR批量查询软件。你可以使用它来查询任一网站整站的Page Rank情况。 简单使用指南： 1、要查询你的网站所有URL的Page Rank，点击【Tools】，然后【Extract URLs】，意思就是探测你网站所有的URL。 2、指定探测的url深度。 3、然后按下启动，等待所有URL探测完毕，保存一下，回到主界面，按下启动按钮，批量查询全站PageRank就开始了。 4、查询结果可以导出为CSV文件，你可以方便地在Excel里统计各个Page Rank的数量。 软件主页|直接下载（1.3MB） 优点：快捷高效，可导出CSV文件。 缺点：需安装软件，只能在windows使用。 PaRaMeter只能安装在windows，如果你是非win用户，或不想安装软件，你可以选择在线查询整站Page Rank。 5se在线查询整站PR 打开http://rank.5eo.com/，在这个表单输入你的网站URL即可： 优点：在线查询，无需安装软件 缺点：查询速度很慢，不能导出数据。 Copyright © 帕兰映像 | 添加留言 | 查看原文 | Feed订阅 第5工作室: 自定义个性化网页设计, 优惠进行中, 200元起为你定制一个独一无二的主题模板. 第7实验室: 向你推荐最热门最真实的在线赚钱途径, 让你在写博同时, 轻松赚取美元! 第9实验室: 低于8美元, 支持PayPal付款的美国主机, 直观图析比较, 帮您做出明智的选择. Tags: PR PR被清零后的一些经验发享 (14) Google PR爱上2? (13)

O Paulo Querido perguntou. O Marco Santos divagou. O Bruno Amaral rematou! E bem!

The oldest PR trick in the book (actually it’s behind the dreary survey) comes from a knowledge that, during a big story, journalists’ editorial meetings go something like this: “OK, the credit crunch story is still everywhere but there’s nothing new to say. The problem is, the man on the Clapham omnibus is still talking about [...]

Social media isn’t always the right tool for the job. Not every company needs a blog. YouTube worked for BlendTec, but it might not work for your company. And yet, there’s something to this. Over the last three days, I’ve spoken to four HUGE brands in America that are considering social media for one project or another, and there are many more out there working on how these tools might integrate into their business needs. ...