Ideal Printcasting Publishers (1)
share
digg
by
Dan Pacheco (4)
on
MediaShift Idea Lab (21)
3 weeks, 1 day
ago
permalink
In the roughly 14 years that I've been in the online industry, I've learned that it's really easy to focus so much on what you're going to build that you can easily forget about why you're building it and who's going to use it. The key questions to constantly remind yourself of are: Who's going to use what you build? How will it help them solve problems in their daily lives? How will they find ...
It's Time for a Revenue Revolution (4)
share
digg
by
Dan Pacheco (4)
on
MediaShift Idea Lab (21)
1 month, 1 week
ago
permalink
In Chicago this week, I had a conversation with fellow News Challenge winner David Cohn (creator of the very cool Spot Us community-funded reporting system) that got me thinking. David is skeptical of relying too much on advertising to fund journalism. He has various reasons for this which he can explain much better than I, and he has some good points. One thing that we can both agree on 100% is that advertising that is ...
Making Print Pubs a Vital Part of Web 2.0 (1)
share
digg
by
Dan Pacheco (4)
on
MediaShift Idea Lab (21)
2 months, 2 weeks
ago
permalink
In the 13 years I've been involved in online media, I've learned firsthand how dangerous it can be to be lead by ideology. Ideals are great, but if you become too invested in them they can blind you to the real needs of the customers you're trying to serve. And when it comes to innovation - which is part of the brand of The Bakersfield Californian newspaper where I work - the temptation to drink ...
