You're ahead of the curve. Deal with it... (10)
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Greg Verdino (23)
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Greg Verdino's Marketing Blog (23)
1 month, 2 weeks
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A new graph of the Gartner hype cycle for emerging technologies has been popping up on a variety of blogs. If you haven't seen it yet, the graph charts the path that many nascent technologies take from launch, through irrational exuberance, through disillusionment and ultimately to that 'a-ha moment' that leads to measured and rational mainstream adoption. It's classic 'Crossing the Chasm' stuff... What's most interesting to me is that Gartner forecasts that many of ...
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Aaron said:
Very true. I use my wife as my indication that things are moving towards public acceptance. She just signed up with Facebook - almost exactly 2 years after me.
Second Life: still around, still about community (1)
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Greg Verdino (23)
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Ah, good ol' Second Life. For many marketers, this virtual world (and by association, maybe the others too) has been relegated to the list of 2007 Fads We're Glad Have Passed -- even if it means that those marketers have been a bit too hasty in their rush to judgment. As I've often said Second Life, much like any nascent social computing platform (Twitter, anyone?), is less interesting for what it is (a buggy first ...
Mighty morphin' power ringer (1)
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Greg Verdino (23)
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6 months, 3 weeks
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No that's not a typo. If you haven't seen the demo of the Nokia Morph concept phone, you should definitely check it out (below.) But first, here's what I'm taking about. In conjunction with MOMA's "Design and the Elastic Mind" exhibition, Nokia premiered a short film that shows off a phone-of-the-future concept that they developed in partnership with Cambridge Nanoscience Centre. The concept, called Morph, is essentially an all-in-one portable communications device that leverages leading ...
